RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

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    19-May-2015
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I propose an expansive, developmental and organic space outreach model that is simultaneously learner and concept-centered. It is connective and comprehensive, while flexible enough to "grow up" with us as we progress in our understanding of what it means to be a spacefaring civilization and people. This outreach model emerges from the multi-disciplinary STEM and STEAM fields engaged in space research and exploration; engages audiences as active contributors and problem-solvers; and evolves over time with an adaptive focus on the process, rather than individual content, of space education and outreach.

Transcript of RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

  • 1. Re-Imagining Space Outreach Creating a 100-Year Program Model 2013 Kathleen D. Toerpe Kathleen D. Toerpe, PhD Stellar Outreach, LLC Hoberman Sphere

2. Goldilocks Zone of Space Outreach 1 2 3 4 Apollo 11 turns 40+ Mars Curiosity Voyager Probes ISS Popularity 5 6 7 8 Planetary Defense Science Celebrities Star Trek/Star Wars New Stakeholders 3. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240 Scientists Disagree? Too little time for outreach Not supported by university/institute Proper role of science is research No training or poor communication skills Public not interested or knowledgeable Sagan Effect 4. In scientists own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240 5. In scientists own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240 6. Outreach Teaching Public Relations Marketing . . . though it can involve all these skills, techniques and goals Lets StartWith. . . 7. To reach out To surpass To go beyond To engage Outreach at its core is . . . 8. To deliver a message to a targeted audience to reach a desired result Outreach 9. Space Outreach To deliver a message about space research, exploration, future settlement and the human dimension of all of these to a targeted audience to reach a desired result 10. Delivery Message Audience Result Outreach 11. Challenges & Opportunities of Delivery Non-Personal Objective Professional Scheduled Group One to Many Many to Many Many to One Remote Non-synchronous Not Real Time Not Shared Space Not Real Space Virtual Space Personal Subjective Relationship Availability/Approac hable Individual One on One Local Synchronous Share Real Time Share Real Space 12. Personal, Individual, Local . . . In-person Mentoring Collaborating Customized One-shot Effective but short reach www.ucdmc/ucdavis.edu; www.space.com; 13. Non-personal, Group, Remote . . . Hundreds of Programs Broad audience Ad-driven Entertainment Mixed Messages K-14 STEM Thousands of Programs Resounding Success Bureaucratic Duplicative 14. 1. Once delivered, a message takes on a life of its own. You never know where your message may end up. 15. Delivery = Connections Conversation with a colleague at a convention Basis for a new Massive Open Online Course (MOOC) PIL www.programmedevelopment.com NGR 16. Long-term Connections Greatest impact may be number of views in months and years ahead NGL www.engadget.com NGR A TEDTalk is delivered in real space and real time to real people 17. Making More Connections PIL NIL NGL NIR NGR PGR PIR PGL S T A R T I N G P O I N T D E S T I N A T I O N 18. Connections Expansive PIL NIL NGL NIR NGR PGR PIR PGL 19. www.clipartsfree.net PIL PGL NIL PIR NGL NIR PGR NGR Connective Expansive Comprehensive Flexible 20. www.walmart.com This is what Space Outreach in the next 100 years needs to be! 21. Delivery Message Audience Result Outreach 22. 2. Effective outreach is specific, content-dynamic and open to change. 23. Whats the Message? S T A R T I N G P O I N T D E S T I N A T I O N Inform Persuade Justify Inspire Prepare Motivate Interpret Amaze 24. www.clipartsfree.net Connective Expansive Comprehensive Flexible Inform Persuade Justify Inspire Prepare Motivate Amaze Interpret 25. www.walmart.com This is what Space Outreach in the next 100 years needs to be! 26. Delivery Message Audience Result Outreach 27. 2. Effective outreach is learner-centered. Know your audience. 28. Whos the Audience? S T A R T I N G P O I N T D E S T I N A T I O N Children Teens Parents Seniors Teachers College Students Future Colleagues 29. The Audience . . . Photos: www.nms.ac.uk; www.chabotspace.org; ww.avaaston.wordpress.com; www.cochrane-environment.org; www.centauri-dreams.org; www.nhlbleol.wordpress.com 30. www.clipartsfree.net Connective Expansive Comprehensive Flexible Children Teens Parents Seniors Teachers College Students Colleagues Future 31. www.walmart.com This is what Space Outreach in the next 100 years needs to be! 32. Delivery Message Audience Result Outreach 33. 4. Outreach should always elicit a response and have a goal or result that it seeks to produce. 34. Whats the Take-away? S T A R T I N G P O I N T D E S T I N A T I O N Advocate Participate Engage Persevere Corroborate Collaborate Wonder Appreciate 35. www.clipartsfree.net Connective Expansive Comprehensive Flexible Advocate Participate Engage Persevere Corroborate Collaborate Appreciate Wonder 36. www.walmart.com This is what Space Outreach in the next 100 years needs to be! 37. 100 Years (maybe more!) 38. We know what we want . . . How DoWe GetThere? 39. 100-Year Space Outreach Model . . . Emerges Expands Engages Embraces Evolves Multi- & Inter- disciplinary Goals STEM Social Sciences Arts Humanities Current Understanding Knowledge Perceptions Questions Search for Answers Problem Solvers Contributors Citizen Scientists Takeaway Action Steps Collaborates Audience Content Multiple Stakeholders Innovative Adapts Quickly Builds Framework for the Future 40. Emerges from our Human Experiences 41. www.walmart.com Outreach is not successful when connections are not made 42. We are more than our STEM selves . . . Our outreach must be more, too. History Philosophy Sociology Anthropology Literature Music Psychology Economics Dance FineArt & Design Political Science Theater Geography Journalism Finance Theology Archaeology Law 43. Synapses in the Human Brain . . . . Photo: www.futurity.org Expands our Current Understanding 44. Connecting our . . . Current Understanding Knowledge Perceptions Questions Search for Answers 45. Outreach has an organic, cumulative effect which we can never completely anticipate or assess. Classroom Planetarium Senior Center Maker-space Library Astronomy Club Demonstration Summer Camp Launch Site Citizen Science Project Documentary Mentor Program Book/Article Social Media Conference Gaming Space Museum ?? 46. Engages Us to Take Action Citizen Scientist Advocate Get Involved 47. Every space outreach program needs a take-away. Plug a related Citizen Scientist or Maker-space project! Direct them to a next-level outreach program! Invite them to Facebook,Twitter,YouTube feeds to stay in the loop! Share Read MoreAbout It resources! Encourage them to create their own next-steps! ALWAYS LEAVETHEMASKING MORE QUESTIONS! LEAVETHEMWONDERING!! 48. Dont let them walk away without something in their hands and at least one unanswered question in their minds. 49. Equal Partners .mes .edus .govs.orgs Embraces Everyone in this Endeavour .coms 50. Outreach is always collaborative and integrative. Audience Content Stakeholders Past Knowledge Past Experiences Perceptions Beliefs Aspirations Fears Multi- disciplinary Inter- disciplinary Peer Reviewed Dynamic Governments Scientists Entrepreneurs Citizen Scientists Onlookers Future Generations 51. Everyone is helped by effective outreach. Everyone is hurt by poorly designed, delivered or received outreach. 52. Evolves and Grows with Us Innovative Adapts quickly to - New Research - New Discoveries - New Stakeholders - NewApproaches Framework for the Future 53. 100-Year Space Outreach Model . . . Endures 100+ Years Grows with Us Processes, not just Programs 54. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible 55. www.walmart.com This is what Space Outreach in the next 100 years needs to be! 56. What Might a Program Look Like? 57. Hello, OutThere! Kathleen D. Toerpe, PhD NASA Solar SystemAmbassador Copyright 2013 by Kathleen D. Toerpe 58. Hello, Out There! Photos: NASA/JPL-Caltech; nasa.gov Send Artwork Send 3-line Poem (Haiku) EVERYONE can vote on favorites to go to Mars! Launching Nov 2013 What We Did Today! 59. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible 60. www.walmart.com Youll never look at this toy the same way again! 61. Continue the discussion . . . @ktoerpe [email protected]