Re-defining Health Care from ICT perspective
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Re-defining Health Care from “ICT Perspective” Choi, Chang-Kyu (Manager, Future Strategy Team, SK Telecom)
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Transcript of Re-defining Health Care from ICT perspective
Re-defining Health Care
from “ICT Perspec-tive”
Choi, Chang-Kyu (Manager, Future Strategy Team, SK Tele-
com)
1. Before I start (3 min.) 1) Alvin Toffler
2) approach
2. Digital transformation (15 min.)1) industry crisis in South Korea*2) uberization3) digital transformation4) the age of ‘tech’*5) East vs. Westcf.) Hacker Way*
3. Platform & ICT industry (12 min.)1) definition2) business model3) industry issues*4) global market / players*cf.) more issues*
4. Case study (optional)1) Netflix* 2) IoT*3) automobile industry
5. Value Based Health Care*** (20 min.)
6. Q&A (10 min.) + Summary
1. Before I start
1) Alvin Toffler
Alvin Toffler, “the Futurist” (1928.10.4 ~ 2016.6.27)
American writer and futurist, known for his works discussing modern technologies, including the digital revolu-
tion and the communication revolution, with emphasis on their effects on cultures
worldwide.
[Link 1][Link 2]
“ 미래는 예측하는 것이
아니라 , 상상하는 것”
『미래 쇼크 (1970) 』
『 Future Shock (1970) 』
“The future cannot be predicted, but futures can be in-vented.”
“No serious fu-turist deals in predictions.”
vs.
2) approach
interactive : conversation + web (news, sources)
speaking firmly, with little hesi-tation : please understand the stylistic problemmid & long-term view : 5~10 years of time frame (‘imagination’)
hackerway.kr/8(VBHC)
2) approach
“I do my job,and please think
about YOURS.”
2. Digital transfor-mation
1) industry crisis in South Ko-rea*
disruption in major industries [Link]
un-bundling [Link]
competition w/ China [Link 1] [Link 2] [Link 3] [Link 4]
NO nation-wide future strat-egy [Link]
2) uberization
※ Source “ 거침없이 질주하는 공유경제 기업들 .. 불황이 오히려 기회”
― 서울경제 2016-08-09 16:50
vs.
68,000 M$
28,000 M$ [Link]
3) digital transformation
digital(online, in-
ternet)
Ad., media
comm
erce
distribu-tion
H/W
, 製造
業
edu., finance, health
Life Tech. (衣食
住)
public infra
[Link]
4) the age of ‘tech’*
publish or perish [Link]
innovate or perish [Link]
the age of ‘tech’ [Link 1] [Link 2] [Link 3] [Link 4]
: Apple & Google… on A.I. or Self-driv-ing car
4) the age of ‘tech’*
[Link 1][Link 2]
East vs. WestEast
• H/W, finance • Wall St. = Make all financial assets to financial product• limitation of market share• fine suit w/ tie, do not like uncertainty※ Wall St. Money Never Sleeps, 2010 / Inside Job, 2010 / Margin Call, 2011 / The Big Short, 2015
West• S/W, start-up• Silicon Valley = Make all on/offline goods & services to
product• winner-takes-it-all market • hoodie w/ sneakers, trial & error, hacker way※ The Social Network, 2010 / Silicon Valley, 2014 / Steve Jobs, 2015
5) East vs. West
West• and you get to marry Miranda Kerr
cf.) hacker way*
FB HQ : 1 Hacker Way, Menlo Park, California
94025
3. Platform & ICT industry
1) definition*
two-sided market [Link]
match-making
intermediary [Link]
1) definition*
[Link]
“ 경제학 이론 생산함수 Q = f (L, K) 관점에서 해석해 볼 때 , Plat-form 은
노동력 (L) 이나 , 자본 (L) 이 온라인에서 거래되는 것을 의미 (JP Mor-
gan)”
1) definition*
1) 노동자나 자본가가
2) 온라인의 “중개자 (Intermediary)” 를 통해
3) 본인의 “노동력 (L; Labor)” 이나 소유한 “자본 (K; Capital Asset)” 을
4) 재화나 용역 (goods & services) 의 형태로
5) 소비자에게 제공하여
6) “ 거래 (transaction)” 가 일어나는 것
Uber 나 TaskRabbit 등은 “ Labor Platform” 이라고 부를 수 있는데 , 노동
공급자가 파트타임 혹은 풀 타임의 노동력을 노동 수요자에게 제공하여 거래가 일어나게 한
다 .
eBay 나 Airbnb 는 “ Capital Platform” 인데 , 자본을 소유한 사람들이 해당 자본의
수요자에게 P2P(peer to peer) 로 공급하여 거래가 일어나게 한다 .
2) business model
transaction, transaction and transaction [Link]
cf.) Coupang(2015 년 3.3 조 ) vs. 위메프 (2.4 조 ) vs. 배달의 민족 (1 조 ), Toss(누적 1 조 )
in terms of GMV (Gross Merchandising Volume) [Link 1] [Link 2] [Link 3] [Link 4]
Power comes first and value follows.building sub-scriber basis
creating repeti-tive usage
generating BM(by transac-
tion)
2) business model
mobile, car and homein terms of time-share (31~40H > 24H by
multi-tasking)
cf.) m.naver.com / c.naver.com / h.naver.-com
[Link]
“…and what about
Health Care?”
3) industry issues*
Naver vs. Kakao,
O2O category,
CJ E&M, e-Commerce,
Celeb. economy,
O2O business, MCN,
Car, Social Venture, AR/VR
(+ Yellow Mobile, Coupang,
FinTech, Mobile Game) Outstanding
4) global market / play-ers*
SK planet, SEC vs. Samsung Group, LGE,
Silicon Valley, Joins as a New Media Player,
Apple iPhone, Alibaba,
Google, Facebook,
NAVER, LINE, NAVER w/ commerce, Kakao,
Amazon, Netflix, UBER, Tesla, start-ups
cf.) more issues*
Industry 4.0
Digital Transformation
Masayoshi Son
4. Case study
1) Netflix*
“Netflix is not a media com-pany,
but a tech. company.”
[Link 1] [Link 2] [Link 3] [Link 4]
2) IoT*
“ 사물 인터넷은 컴퓨터 , 스마트폰 , 태블릿 PC 를 넘어
웨어러블 기기 , 가전제품 등 모든 전자 제품을 인터넷에 연결해
각종 정보를 수집하는 것을 뜻한다 .
사용자가 직접 제품을 사용하면서 자신도 모르게 정보를 기기에
제공하고 , 이 정보는 다시 모여서 사용자의 편의를 높이는 역할을 한다 .
”
― KAIST 이병태 교수 (2015)
3) automobile industry
“Car as a Service” [Link]
key questions1) is P/F play possible in Car industry?2) who will be the winner of this competi-
tion?3) and, what is the KFS to be market
leader?
[Link 1] [Link 2] [Link 3] [Link 4]
5. Value Based Health Care***
1) problems
“mal-function of price mechanism”
“a little” - competition, technology
(ICT)- personalization, data
“a lot” - regulations, interest
groups- inefficiencies
two-sided market [Link]
match-making / intermediary [Link]
1) problems
“definition of PLATFORM”
1) problems
“mismatch of Supply & De-mand”
“no match-making (platform play)”
“no intermediary”
“one-sided market”
2) problem-solving*
“ICBM”IoT (Internet of Things)
Cloud Computing
Big data analytics
Mobile (Connectivity)[Search]
[Link 1] [Link 2]
2) problem-solving*
2) problem-solving*NIA, 「 IT & Future Strategy 보고서」
2) problem-solving*NIA, 「 IT & Future Strategy 보고서」
조대곤 (2015), “ICT 기반의 보건의료서비스 동향”
2) problem-solving*
2) problem-solving*
백롱민 (2016), “ICT 와 디지털 헬스케어 융합 통한 정밀의료 실현 가속화”
[Link 1] [Link 2] [Link 1] [Link 2]
vs. 경험의학 , 직관의학평균지향적 의학 (one-size fits all)
*Precision Medicine Initiative (2015)
*EMR, as a stepping stone of Precision Medicine
*barometer : whether using the “ICT” as a enabler
(mobile devices, data analytics)
3) VBHC
3) VBHC
volume vs. value
value : patient health outcome
per dollar spent
3) VBHC
key question!
value : patient health outcome per dollar spent
outcome : how can we measure the outcome?
3) VBHC
input vs. output
mass vs. personalization
infra vs. business (service)
neutralization vs. differentia-tion
quantity vs. quality
― Daniel Kraft (2014)
Health expenditure per capita (2014, current US$)
% of GDP (2014)
[Link]
4) personalization
personalmethodologydifferentiation
technologydata
curationcustomization
segmenttargeting
6) M. Porter*
6) M. Porter*
6. Q & A
Summary
reason why : Apple & Google (‘peer group pres-sure’)
BM : platform (‘transaction’)
way of work : hacker way (‘think different’)
the world we live in : digital transformation (age of ‘tech’)
issues : data, car, new media, healthcare
cf.) textbook?*
Sir Alex Ferguson : “It is a waste of time.”
textbook? : SNS, not a waste of time/life,
but an excellent idea source
(who was born in 1941)
cf.) references
( 김치원 ) ( 최윤섭 )https://www.facebook.com/chi.w.kim.16https://www.facebook.com/yoonsup.choi
Recommended Read-ings*
하나금융경영연구소 (2016)
“2016 정보통신기술 (ICT) 융합 포럼”2016-06-29 @ 여의도 전경련회관
key note : Kevin Ashtonspeech : Smart & Connected World A.I. IoT & Healthcarecase study : 현대차 , “ 자율주행”
LG 전자 , “ 스마트가전 & IoT” KT, “VR 사업” 삼성 SDI, “Wearable & Li-ion battery” 네이버 , “A.I. & 음성검색”
End of DocumentChoi, Chang-Kyu
Manager, Future Strategy Team,SK Telecom
[email protected]@naver.com
facebook.com/hackerway1
