Re branding
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Transcript of Re branding
RE-BRANDINGPRESENTED
BY SCOTT ODIGIE
…insight to personal branding
A brand is a perception or emotion, maintained by somebody other than
you, that describes the total experience of having a relationship
with you.
A great personal brand consists of the perception of our core values by
others, our manners, our body language, our voice, our networking abilities, the ability to build rapport, warmth and charisma, and last but
not the least-our appearance.
It is about what makes you outstanding and distinct to stand out from the myriad of others who offer
seemingly similar services or products. It does not matter the
qualifications you have…
Reasons why you should care about your
personal brand?
1. Management of your perceived image by your clients,
colleagues and friends.
2. Progression in the corporate or business ladder.
3. Skyrocketed improvement in your communication with people.
4. To create a strategic memory in people's subconscious.
5. To move up the leadership ladder.
6. To become a success magnet.
7. To be perceived as having great integrity.
…there is a dire need for global-kingdom brands, such as…
KingdomAbrahamIsaacJosephNimrodDanielBezeleel
ContemporaryDavid GreeneRockefellerAwosikaAnthony RobbinsMaxwellLeke Alder
Therefore, how do I build my personal
brand? Take note of the following laws…
1. The law of specialization (focus): must be focus on a single
core strength, talent or achievement. You can specialize in one of many ways: ability, behavior, lifestyle, mission, product, profession or
service.
2. The law of leadership: you must be perceived as a leader in
your sphere of influence. Leadership stems from excellence, etc
3. The law of personality: a true personal brand should be built on
your personality-your unique temperament.
4. The law of distinctiveness: must be expressed in such a way
that it stands out of the competition.
5. The law of visibility (presence): it must be seen over
and over again until it imprints itself on the consciousness of its domain
or sphere of influence.
6. The law of unity: private conduct must mirror the public
brand.
7. The law of persistence: any personal brand takes time to grow. It
can't be replaced with advertising and public relations.
8. The law of reputation: a personal brand will produce better
results and endure longer if the person behind it is perceived in a
positive way.
9. The law of passion: it must have a great deal of emotion or
feelings behind it.
10. The law of purpose: you know what you want out of life; an
anticipated outcome that guides your planned action.
…Let's move in to what re-branding means…
Rebranding is a marketing strategy in which a new name, term, symbol,
design, or combination thereof is created for an established brand with
the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors,
and other stakeholders.
Rebranding could also be defined as the process of giving a company, organization, product, a person or a
place a facelift.
…what are these rebranding strategies?
1. Questioning strategy: why rebranding? Some reasons are:
We no longer live the global brand we represent (church without
walls) Zechariah 2:4. Repositioning and competitions at
the global market. Zechariah 8:23
2. Stock-taking strategy: research about:
Yourself your new market and
Competitors. The goal is to have an objective
understanding of your current brand perception and competencies. Gives
you USP.
3. Brand purpose strategy: This is strategy communicates with your
market not about "what you do" but "why you do what you do." It takes you beyond the public’s perception
that “we’re in it for the profits,” even if your stockholders are
4. Brand promise strategy: this serves as the core of yourself or the
values you stand for in your transactions and relationships with
people. What you hold in high esteem and would never compromise for anything.
5. Re-inventing strategy: this involves both upgrading and
balancing on content and style.
6. Visibility strategy: promote your brand using: Online presenceBusiness card
Grooming and etiquette Social responsibilities
CONCLUSION
You will be the global brand God made you to be in Jesus name.