Microsoft RDS 2016 on Azure IaaS

Positioning and Messaging Framework

purpose of this framework

This document provides the messaging and positioning strategy for marketing initiatives for Microsoft Remote Desktop Services 2016 on Azure IaaS as a Service. This is a campaign specifically for customers of Hosting and Managed Service Provider Partners (HMSPs).

Important notes:

Use this document as a guide as you develop relevant communications. This is a reference document, intended to inform the work of marketing and sales professionals.

This document is for internal use only, and is not intended for distribution to external organizations, public or press.

key differentiators

Remote Desktop Services with the Scale, Security and flexibility of Azure public cloud, No Hardware related Capex or Opex costs

Customized deployments: pooled, personalized or High Compute desktops according to role, on-demand scale up/out, WW footprint

Combine with other Azure Services to provide value added managed services

vision for

this market

Every customer who wants to provide employees a flexible (BYOD, remote/geo-distributed employees), secure and productive workspace experience adopts Remote Desktop Services 2016 solutions hosted on Azure IaaS over On-premises solutions or competition.

target

audience

members

Audience

Description

Top 3-5 Pain Points

Perceptions

IT Decision Makers (existing and net new buyers)

CTOs or CIOs in large enterprises

IT Director/Manager in SMBs

Business Owners

Procurement

ISV Product Managers looking to migrate their apps to the cloud

1. Already supporting or intending to support BYOD programs with remote employees

2. Employees are remote and demand availability, low latency, high performance

3. Need to provide customized desktops according to employee role

4. Need to ensure security while providing a flexible workspace

5. Paying for what they might not be consuming

Current audience perceptions

RDS 2012 has proved to be a viable platform for providing remote desktop solutions. Looking for a Service Provider who can provide DaaS with flexibility to try without commitment, charges for what I consume and is able to provide desktop experience appropriate to the employee role.

6.

Desired audience perceptions

Migrating to RDS 2016 on Azure gives me confidence that the service is scalable, secure and highly available. I can provide a desktop experience ranging from commodity standardized to personalized or high compute depending on my employee needs. HSP can provide us with flexible solution for us that addresses our current and future needs without incurring hardware expenditure on our part.

Influencers

RD Admins, Network Administrators

ISV Technical Architects

1. Managing the performance of the RD infrastructure during logon storm

2. RD Deployments have a large VM footprint

3. Hardware and software costs rise with aging infrastructure, upgrading is costly

Current audience perceptions

RDS 2012 has some limitations during logon storm situations causing connection issues and requires 8 VMs for a HA deployment

Desired audience perceptions

RDS 2016 is cloud optimized with a reduced VM footprint. Connection Broker now scales to deal with logon storm situations providing a reliable connection experience

RDS on Azure means no upfront Capex and quick time to deploy and elasticity.

POSITIONING Statement

A secure, highly available workspace with the best possible end user experience is essential to any modern growing business. RDS 2016 on Azure combines the innovations like personal session desktops, support for graphics intensive applications and enhanced connection reliability with the elasticity and world wide scale of Azure. Our remote desktop solution helps you deliver apps to an ever increasing range of client devices with more high-end, graphics intensive apps and customized solutions for each deployment. Microsoft Remote Desktop Services is a secure, extensible platform that delivers scalable, cost efficient and flexible solutions for you while harnessing the scale, security and cost effectiveness of Azure.

25 WORD POSITIONING

Our remote desktop solution is built on Microsoft Remote Desktop Services - a secure, extensible platform that delivers scalable, cost efficient and flexible solutions for you while harnessing the scale, security and cost effectiveness of Azure.

50 WORD POSITIONING

Our remote desktop solution helps you deliver apps to an ever increasing range of client devices with more high-end, graphics intensive apps and customized solutions for each deployment. It is built on Microsoft Remote Desktop Services - a secure, extensible platform that delivers scalable, cost efficient and flexible solutions for you while harnessing the scale, security and cost effectiveness of Azure.

100 WORD POSITIONING

A secure, highly available workspace with the best possible end user experience is essential to any modern growing business. RDS 2016 on Azure combines the innovations like personal session desktops, support for graphics intensive applications and enhanced connection reliability with the elasticity and world wide scale of Azure. Our remote desktop solution helps you deliver apps to an ever increasing range of client devices with more high-end, graphics intensive apps and customized solutions for each deployment. Microsoft Remote Desktop Services is a secure, extensible platform that delivers scalable, cost efficient and flexible solutions for you while harnessing the scale, security and cost effectiveness of Azure.

Benefits

End User Experience

Optimized for Cloud

Enhanced Performance

summary statement

End User experience is significantly enhanced in RDS 2016

RDS 2016 is optimized for cloud hosting and Azure provides unique capabilities

Improvements in availability, reliability and performance

support points

Personal session desktops, Accelerated graphics and media streaming utilizing Graphics Processing Units (GPUs)

Pen Remoting Support, Windows client desktop UX improvements

New zoom functionality in MSTSC

Simplified deployment and management of RDS Infrastructure on fewer Virtual Machines

World Wide Azure datacenter presence for low latency

Ability to scale according to your business needs with no infrastructure lead time

Connection reliability through highly available connection broker

Ability to scale to 10K+ connections to address logon storm situations

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