R&D to lead innovation · Design Market Needs Concept estimate Trial Manu-facture Evalu-ation...

R&D to lead innovation

Friday, 6th April 2007

Dr. Eiji TAKEDAVice President & Executive OfficerGeneral Manager of the Research & Development GroupHitachi, Ltd.

© 2007 Hitachi, Ltd. All rights reserved. 2© 2007 Hitachi, Ltd. All rights reserved. 2


1. Introduction2. R&D’s position as the base for

Group management3. High reliability & low cost

MONOZUKURI technology4. Strategy for the global market5. R&D for growing business areas

Contents

© 2007 Hitachi, Ltd. All rights reserved. 3

● Contribute to customer satisfaction, and the prosperity and safety of society, through “technology”and “cooperative creation”.

● New growth potential for the Hitachi Group through R&D on superior/advantage technology

● Initiate paradigm shifts in society and industry through unique approaches and the correct interpretation of social trends

1-1. Hitachi Group R&D philosophy


■ Fortify social innovation business■ Maximize synergy with infrastructure technology/products■ Profit-focused innovation

Social Innovation Business

Social infrastructure business

Industrial infrastructure business

Life infrastructure business

Power systemsRailway systemsGovt. systems

Automotive equipment systemsIndustrial systemsFinancial systems

Urban systemsHome ICT systemsMedical systems

Information Infrastructure Business

IT platforms System solutions

Infrastructure Technology/ProductsSemiconductors

MaterialsMotors/Inverters Hard disk drives

Panels

1-2. Cooperative creation & revenue management


R&D structure R&D structure serving as a hubserving as a hub

Serving a global marketServing a global marketHighly reliableHighly reliable・・low costlow cost

MONOZUKURIMONOZUKURItechnologytechnology

Technology platforms across the Hitachi GroupTransferring core technologies for business developmentRotation of human resources

Generate innovation

in the Hitachi Group

Generate innovation

in the Hitachi Group

Strengthen collaboration with overseas R&DGlobal development of superior technology

Strengthen basic manufacturing technologiesVertical collaboration within the GroupAddress environmental issues

1-3. R&D strategy to lead social innovation





Contents




Combined management of corporate R&D and Group R&D

PresidentPresident

Research & Development Gr.Research & Development Gr.

Central Research LaboratoryCentral Research Laboratory

Advanced Research LaboratoryAdvanced Research Laboratory

Hitachi Research LaboratoryHitachi Research Laboratory

Systems Development Lab.Systems Development Lab.

Mechanical Eng. Research Lab.Mechanical Eng. Research Lab.

Production Eng. Research Lab.Production Eng. Research Lab.

Design DivisionDesign Division

Intellectual Property Gr.Intellectual Property Gr.

R&D Laboratory / DivisionR&D Laboratory / Division

BusinessDivisionBusinessDivision

Development Cntr.

Dev. & Design Sectn.

Development Cntr.

Dev. & Design Sectn.

Technology Platforms across

the Hitachi G

roupTechnology Platform

s acrossTechnology Platform

s acrossthe H

itachi Group

the Hitachi G

roup

Business groupsBusiness groupsOverseas R&D facilitiesOverseas R&D facilities

R&D personnel: 5,951

Hitachi Group R&D Labs(30 labs)

Hitachi Group R&D Labs(30 labs)

(as at 1st April 2007)

Group CTOGroup CTO

2-1. R&D as a Hitachi Group hub


Mechanical & Electrical Electronics InformationFostering No.1 technologyImprove business competitiveness

Improve product competitiveness

Improve productivity

Development of service businesses

Reform of solution operations

Tech

nolo

gy P

latf

orm

Tech

nolo

gy P

latf

orm

ElectronicsEnvironment & EnergyNew materialsMedical &

BiotechnologyNanotechnology

OutsourcingEA*/SoA**/Initial stage consultingApplication of advantage

technology and devicesNew Service Methodologies

Group wide enhancement & fusion of common key technology and personnel development

Service Science

Electron beam-based measurement

Non-destructive measurement

Product design support Optimal motor

development

Solution LSIsEfficient systems developmt.PlatformingProject managementOptimal inverter

development

Embedded SystemsDigital EngineeringMaterials

’05.03

Coop

erat

ive

Crea

tion

with

Cus

tom

ers

（Lab.

Ope

n D

ays)

’02 ～

uVAL

UE

Inno

vatio

n Ce

nter

’05.10

Embe

dded

Sys

tem

s Pl

atfo

rm T

echn

olog

y La

bora

tory

’05.04

Mat

eria

ls R

esea

rch

Labo

rato

ry

’04.04 ’04.04

*EA: Enterprise Architecture**SoA: Service Oriented Architecture

Details

Mec

hani

cal

Inno

vatio

n Ce

nter

Mec

hani

cal

Inno

vatio

n Ce

nter

Adva

nced

Si

mul

atio

n Ce

nter

Mot

or I

nnov

atio

n Ce

nter

’05.10

Purpose

Inve

rter

In

nova

tion

Cent

er

’06.04

Adv.

Mea

sure

men

t &

Ana

lysi

s Ce

nter

2-2. Technology Platforms across the Hitachi Group

’04.04

Industry - academia cooperationIndustry Industry -- academia cooperationacademia cooperation


Acoustics Research Lab.

Location： Hitachi-Naka-shi, IbarakiPersonnel： 380 (MERL*) Building: 3 storiesFloor space: 6,720m2

Strengthening mechanical & electrical research platforms

Collaboration with business divisions in the Hitachi-Naka region

(1) Power & Industrial Systems Gr. (2) Urban Planning & Development Systems Gr. (3) Automotive Systems Gr. (4) Renesas Technology Corp. (5) Hitachi High-Technologies Corporation, Hitachi Appliances, Inc.*MERL: Mechanical Engineering Research Lab.

• World-class Acoustics Research Laboratory & wind-tunnel experimental labs

• Comfortable energy-conservation research area• Advanced mechatronics research area

(automobile, robot, information technology)• MEMS manufacturing process research• Fundamental mechanics related technology

research area

Mechanical Innovation CenterMechanical Innovation Center

①

④

⑤ ②③

(Est. March 2005)

Katsuta Station

MERL*MERL*

Low-noise Wind-tunnel

2-3. Mechanical Innovation Center

© 2007 Hitachi, Ltd. All rights reserved.10

■ Directly contribute to uVALUE business creation activities(Laboratories as the hub for technological synergy and business creation)

■ Methodology to transform tacit knowledge & experience on business generation, to explicit organizational knowledge

Example: Research themesExample: Business areas established

RFID related solutions (June 2006)Solution for the reorganization of

corporate governance (Nov. 2006)

Visualization of intangible valuesModeling method for creating services

New business generation

Establish methodology to generate new business

・ Apply methodology・ Utilize the knowledge-base

・ Revise methodology・ Accumulate experience

Business model design

Marketing know-howMarketing know-how

Analysis toolsAnalysis tools

Service evaluation

Service design

2-4. uVALUE Innovation Center


『『Fortifying organizational alliance with Fortifying organizational alliance with universitiesuniversities』』

Hokkaido Univ.

Univ. of TokyoTokyo Univ. of

Agriculture & Technology

Keio UniversityThe Univ. of

Electro-Communications

Waseda UniversityUniv. of TsukubaYokohama National

Univ.

Osaka Univ.

■Topics

TsinghuaUniversity

Kyoto Univ.

RitsumeikanUniv.

Kyushu Univ.

Tohoku Univ.

Organizational level cooperation

One-way coupled simulation of computational fluid dynamics, structural and acoustical analyses

(Univ. of Tokyo)• Developed noise

prediction tool & applied to products

(March 2007)• Employed the

“Earth Simulator”Result of simulated acoustical radiation

from multistage centrifugal pump

*Hitachi GST: Hitachi Global Storage Technologies, Inc.

Feb. 2007 Awarded 53rd

Okochi Memorial Production Prize (joint award with Hitachi GST)

Hitachi joined the ASET project sponsored by NEDO, to develop the technology as part of an industry -academia - government research alliance with Tohoku University

May 2006 Product launch of highly reliable 2.5”HDD equipment by Hitachi GST*

Perpendicular magnetic recording tech. (Tohoku Univ.)

Jan. 2007 Awarded NikkanKogyo Shimbun, Ltd. 49th Best Ten New Products Award (joint award with Hitachi GST)

• Across the board matching of corporate needs with university technological seed to promote effective joint research and larger projects

• Active interaction between personnel, support education

2-5. Industry-Academia Cooperation


■ Motor/Inverter

Motor Innovation CenterInverter Innovation CenterMotor Innovation Center

Inverter Innovation Center

Motor Power Systems DivisionMotor Power

Systems Division

• SystemsElevators, escalators, industrial machines, railways, automobiles

• Component materialsCoils, magnets

Products

■ Shock absorber

For vehicular suspensionFor vehicular suspension

Double actionsuspension

ドラム

600mm

5 layer fluid balancer

Drum-type washer/dryer“Big Drum”

Drum

Low vibration/noise suppressiondrum-type tumble drying

washing machine

(Nov. 2006)

Hitachi Appliances, Inc.Hitachi Appliances, Inc.

2-6. Business based on advantage technologies (1)


Terrestrial digital broadcasting

reception technology

Terrestrial digital broadcasting

reception technology

RFID tag technologyRFID tag technologySensor Net technologySensor Net technology

Flat pane TV

HDD recorder

PC

Mobile phone

Systemto check cable connections in large facilities

Stationary-type sensor node

Wristband-type sensor node

“One seg”

Environmental monitoring system for food-related facilities

Humidity sensor

(Jan. 2007) (June 2006)

In-vehicle terminal

WirelessInfo Venture Company

WirelessInfo Venture Company

Hitachi Chemical Co., Ltd.Hitachi Chemical Co., Ltd.

Consumer Business Group,Clarion Co., Ltd.Consumer Business Group,Clarion Co., Ltd.

“μ-Chip”binder-type tag

2-7. Business based on advantage technologies (2)


Business Gr./Hitachi Gr. ⇒ Lab.Lab. ⇒ Business Gr./Hitachi Gr.Same floor workspace in the business divisions

（forecast）FY 2004 FY 2005 FY 2006 FY2007

300

200

100

400

Training and use of employees to contribute to Hitachi Group businesses

Business Group&

Hitachi Group company

Overseas research

collaborations

Foster Foster HRHR

R&D Group

Universities & other research organizations

Secure Secure HRHR

Placing researchers in business divisions for a direct link between R&D strength & profitability

FosterFoster

Effective Effective use of HRuse of HR

2-8. HR rotation within the Hitachi Group

© 2007 Hitachi, Ltd. All rights reserved.15© 2007 Hitachi, Ltd. All rights reserved.15





Contents


Corporate division

Lead the Hitachi Group reform

Laboratories

Life Infrastructure

business

Life Infrastructure

business

Information infrastructure

business

Information infrastructure

business

InfrastructureTechnology/

Products

InfrastructureTechnology/

ProductsHitachi Group(Business Groups, Group companies)

Coordination

Supervisory Office for MONOZUKURI,

MONOZUKURI Engineering Division

Corporate Environmental Policy Division, Corporate Quality

Assurance Division

Socialinfrastructure

business

Socialinfrastructure

business

IndustrialInfrastructure

business

IndustrialInfrastructure

business

Central Research Laboratory, Hitachi Research Laboratory,

System Development Laboratory, Mechanical Engineering Research

Laboratory, Production Engineering Research Laboratory, Advanced Research Laboratory

Development of MONOZUKURI technology

*Supervisory Office for MONOZUKURI (est. September 2006):To reinforce quality assurance education & mechanisms, enhance risk response and project management capabilities, etc., and extend activities Group wide to increase reliability

3-1. High-reliability low-cost MONOZUKURI


■ Innovation of design process using advanced simulation technology

DesignMarketneeds

Conceptestimate Trial Manu-

facture ProductEvalu-ation

Basic Detailed

Increasing complexity

Design

MarketNeeds

Conceptestimate Trial Manu-

factureEvalu-ation

Basic Detailed Product

Fron

t-lo

ad d

esig

n

High-speedengineering Verification

Process CAE

Simulation-based Design(1) Model-based analysis of whole

product(2) Design of life cycle and

reliability(３) Optimum design technology

Issu

es

Re-try Defect

3-2. Validation and use of simulation-based design


■ Multiｰscale simulation(Perpendicular Recording HDD)

Overcoat

Disk Structure(Unloaded)

Shear load applied

0.1μm

Deformation of magnetic disk

Transfer properties of thin-films

Load

Micron-scale analysis of stress & deformation

Select materials with strong adhesion

Design layered structuresuppressing deformation

Applied in product development of Hitachi GST Travelstar 5K160

(May 2006)

10 nm

Underlayer

■ Controlling Reliability (Solder)

損傷

破壊高

低

損傷分布

損傷

破壊高

低

損傷

破壊高

低

損傷分布

Experimentalresult　　

0.3mm

Fatiguecrack

Jointsurface

LSI Package

Printed Circuit Board

Solder

Solder damage analysis

Drastic reduction in evaluation time using crack propagation analysis (2 mths→2 days）

Recording layerIntermediate layer

Soft-magnetic layer

Damage distribution of solder　　

Damage

Failure

High

Low

Nano-scale analysis of thin film alloy properties

3-3. Analysis technology supporting key products


■ Inspection technology (Eddy current testing)

■ Electron microscopy

Pick-up coil

Excitation coil

Large current non-sinusoidal wave

Excitation signal

Signal detection

Signal processing

Frequency analysis, etc.

Magnetic material

Probe

Corrosion

Crack

Tank, Car component

• Non-destructive wide area testing for micro-defects

• Verify metal loss inspection of carbon steel plates up to 3mm thick

• Contribute to improving the performance and quality of materials, batteries, magnetic media by high-resolution observation of material structure and magnetic field

Contributing to - Plant- Vehicular- Power, etc.

businesses

Development of fuel cell catalyst

Nano-oxide particle catalysts

Deposition of nanometer size oxidized particles on a carbon black surface

Reduce use of rare materials (e.g. platinum, ruthenium)

1MV holography electron microscope(Development of this equipment was supported in part by Japan Science & Technology Agency funding)

3-4. Measurement technology for highly reliable MONOZUKURI


Fuel Cell BatteryFuel Cell Battery

Metal Separator(Hitachi Cable, Ltd.)

Module(Hitachi Kanagawa

Manufacturing Solution Co., Ltd.)

Catalyst(Hitachi Maxell,. Ltd.)

Current Collector(Hitachi Cable, Ltd.)

Polymer ElectrolyteMembrane

(Hitachi Chemical Co., Ltd.)

Converter(Hitachi

Research Lab.)

MEA Materials(Hitachi Chemical Co., Ltd.,

Hitachi Maxell, Ltd, etc.)

Horizontal Integration

System（Fuel Cell）

Components

AdvancedMaterials

Coating Materials(Hitachi PowderedMetals Co., Ltd.)

Fuel Cell(Hitachi, Ltd. and Hitachi group companies.

Cell stacks were manufactures by Hitachi Setsubi Engineering Co., Ltd.)

Fuel AbsorptionMaterials　

(Hitachi Metals, Ltd.)

X Y

SO3H

x

Computer Simulation Molecular Design Analysis

Application of results from

R&D supported by NEDO

Vert

ical

Int

egra

tion

NEDO: New Energy and Industrial Technology Development Organization

3-5. Vertically-integrated technologiesin the Hitachi Group


■Ballast water treatment system

■Environment conscious design support technology for global products

DesignInfo.

(Compo-nents, plans, etc.)

Automatic generation of recycling methods

Assessment results

（Recycle cost, environmental

impact)

Ferromagnetic flock

Ferromagnetic powder

Magnet

•Ferromagnetic powder & coagulant added to sea water

•Flocculation process optimized for fast treatment

•Magnetic separator used to quickly remove ferromagnetic flock

Protecting the marine ecosystem by removal of plankton and bacteria from tanker ballast water

Regional recycle

methods

Basic assess-ment

factors

Adapted for EU & Japan

■ Heat-pump water heater using a natural refrigerant CO2

Compact high-power compressor providing• instant hot water supply• high-efficiency, space saving

Compressor

Feedback to design

Co-developed with Franhöfer Institute for Reliability and Microintegration (IZM) (Nov. 2006)

(Sept. 2006)Hitachi Plant Technologies, Inc.Hitachi Plant Technologies, Inc. Hitachi Appliances, Inc.Hitachi Appliances, Inc.

■ Parallel microreactor type production plant system

Reaction

Mixing

Emulsion

Concen-tration

Parallel plant system20 reactors： 72ｔ/year

• Waste reduction

• Improved yield & quality

20mm

Micro reactor system1 reactor: 30ml/min

Hitachi Plant Technologies, Inc.Hitachi Plant Technologies, Inc.

• Space saving• Reduction in

development time

1500mm720mm

3-6. Environmental activities


<40><30>

Comprehensive agreement with Tsinghua University

(Nov. 2006)

Hitachi America, Ltd.

Storage mechanics

<5>

Hitachi Asia Ltd.(Singapore）

Hitachi Europe Ltd.

Storage network solutionsWide area broadband comm. systems

IP networksHome networksDigital TV’sAdv. software R&D Organization

<R&D Personnel>Main research theme

Hitachi GST Inc.　San Jose Research Center

<100>

Next-generation HDDNew HDD applications

<80>

R&D formation & fortified alliances for expanding global business

Quantum communicationsOrganic electronicsAutomotive systems

Hitachi (China) Research & Development Corporation

4-1. Global R&D Network


■ Rail VehiclesU.K. CTRL* Domestic Service Train

Large scale crash analysisLarge scale crash analysis Large scale flow analysisLarge scale flow analysis

Internal & external noise assessmentInternal & external noise assessment

Assessment of environmental impact and comfort

Verification by European safety standards

Key technologies for CTRL-DST

*CTRL (Channel Tunnel Rail Link)

■Motors/Inverters for HEVs*

Soft switching driver ICSoft switching driver IC

Surge voltage suppressed to 60V (when large current over 500 A is cut off)

Implementation AnalysisImplementation Analysis

P-side wiring

N-side wiring

Heat sinkbase

Patterns of electrical currents and inductances of power modules are calculated

・Idle stop/start・Torque assist・Regenerativebraking

Motor

Adopted in the General Motors Corporation BAS (Belt Alternator Starter) system

Inverter

*HEV: Hybrid Electric Vehicle

•36V continuous inverter output: 3kW

•12V continuous converter output: 1.6kW

• Motoring power (peak): 4kW• Generating power (peak): 5kW

Industrial Systems Gr.Industrial Systems Gr.

4-2. Advantage technologies for the global market

Automotive Systems Gr.Automotive Systems Gr.


City

Core Edge Access

Home

Office

IndustryBroadcasting

　HDTV 100ch to 30 million users

Backend processing　Traffic　1T ⇒ 100T

Access network bandwidthSpeed/user 100M ⇒ 10G

“Broadgathering”　Gather data from 100 billion items

Information volume explosion

No. of contents 1k⇒100k

■ Streaming-dedicated storage ■ PON based video streaming systemSimultaneous broadcasting of 100ch HDTV each user

Simultaneous streaming performance tripled compared to conventional storage

■ Traffic information servicePON: Passive optical networkHDTV: High-definition TV

(March 2007)(March 2007)

5-1. Advantage technology for the Digital Conversion Age


Vehicular ASP serviceCall center serviceContents providing service

In-vehicle information service

Anti-collision systemLane-keep systemACC system

ITS integrated control system

Enhanced technology platform through collaboration between

Hitachi & Clarion

♪

ITS: Intelligent Transportation System ASP: Application Service Provider ACC: Adaptive Cruise Control

Navigation System Audio

CameraETC Monitor

Information center

Communication

Storage

Server

Vehicular control

Mobile communication In-vehicle platform

Audio-visual networkTraffic information applications

5-2. Advantage technology 　　　　　　　　　　　　　　　in vehicular information systems


■ Spin-transfer torque non-volatile RAM

■ Brain-machine interface using Optical Topography

Transistor

NN SSNN SS

TMR device

Bit lineCurrent

Universal memory candidate(having the combined advantage features of DRAM, SRAM, Flash)

•Fundamental research for brain function rehabilitation, new interface technology for welfare apparatus

■ Highly efficient multi-car elevator

3.8m

•Circulatory operation of multiple elevator cars increasing transport capacity by 2.5 time

■ Human symbiotic robot

•Safe migration through a crowd using collision avoidance technology

•Distant voice recognition technology to enable natural dialogue(Application of results from R&D supported by NEDO) Joint research with Tohoku Univ.

(Part of this work was supported by the IT program of RR2002 from the Ministry of Education, Culture, Sports, Science and Technology of Japan.)

(Nov. 2006)(March 2006)

(Sept. 2006)

(Feb. 2007)

1/10 size prototype

NEDO: New Energy and Industrial Technology Development Organization

5-3. Results of advanced research


Cautionary Statement

Certain statements found in this document may constitute “forward-looking statements” as defined in the U.S. Private Securities Litigation Reform Act of 1995. Such “forward-looking statements” reflect management’s current views with respect to certain future events and financial performance and include any statement that does not directly relate to any historical or current fact. Words such as “anticipate,” “believe,” “expect,” “estimate,” “forecast,” “intend,” “plan,” “project” and similar expressions which indicate future events and trends may identify “forward-looking statements.” Such statements are based on currently available information and are subject to various risks and uncertainties that could cause actual results to differ materially from those projected or implied in the “forward-looking statements”and from historical trends. Certain “forward-looking statements” are based upon current assumptions of future events which may not prove to be accurate. Undue reliance should not be placed on “forward-looking statements,” as such statements speak only as of the date of this document.

Factors that could cause actual results to differ materially from those projected or implied in any “forward-looking statement” and from historical trends include, but are not limited to:

- fluctuations in product demand and industry capacity, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer Products segment;

- uncertainty as to Hitachi’s ability to continue to develop and market products that incorporate new technology on a timely and cost-effective basis and to achieve market acceptance for such products;

- rapid technological change, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer Products segment;

- increasing commoditization of information technology products, and intensifying price competition in the market for such products, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & Consumer Products segment;

- fluctuations in rates of exchange for the yen and other currencies in which Hitachi makes significant sales or in which Hitachi’s assets and liabilities are denominated, particularly between the yen and the U.S. dollar;

- uncertainty as to Hitachi’s ability to implement measures to reduce the potential negative impact of fluctuations in product demand and/or exchange rates;- general socio-economic and political conditions and the regulatory and trade environment of Hitachi’s major markets, particularly, the United States, Japan and

elsewhere in Asia, including, without limitation, a return to stagnation or deterioration of the Japanese economy, or direct or indirect restriction by other nations on imports;

- uncertainty as to Hitachi’s access to, or ability to protect, certain intellectual property rights, particularly those related to electronics and data processing technologies;

- uncertainty as to the results of litigation and legal proceedings of which the Company, its subsidiaries or its equity method affiliates have become or may become parties;

- possibility of incurring expenses resulting from any defects in products or services of Hitachi;- uncertainty as to the success of restructuring efforts to improve management efficiency and to strengthen competitiveness;- uncertainty as to the success of alliances upon which Hitachi depends, some of which Hitachi may not control, with other corporations in the design and

development of certain key products;- uncertainty as to Hitachi’s ability to access, or access on favorable terms, liquidity or long-term financing; and- uncertainty as to general market price levels for equity securities in Japan, declines in which may require Hitachi to write down equity securities it holds.

The factors listed above are not all-inclusive and are in addition to other factors contained in Hitachi’s periodic filings with the U.S. Securities and Exchange Commission and in other materials published by Hitachi.

R&D to lead innovation · Design Market Needs Concept estimate Trial Manu-facture Evalu-ation...

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