Ad Analytics

reducedata.com

Delivering Deep Insight

Into Ad Spends

Who Are We?

Reduce Data is a Third Party Analytics Service for your Ad Campaigns.

What we do: We help advertisers measure their ad campaigns’ effectiveness through a network independent Ad Analytics Platform.

Mission: our mission is to help marketers optimize their ad spends through analytics.

The Problem

• Advertisers spend more than 30% of their budgets on inefficient spends across redundant users on networks

• Most Small and Medium Advertisers and Agencies do not have necessary tools to Measure and eliminate marketing waste

Questions We Answer

Which networks have redundant users that are wasting your spends?

How did your campaign users perform AFTER your campaign has ended ~i.e which network gives higher retaining users

How do ad networks compare in performance?

How do easily analyze campaigns across networks or channels (mobile / online / social)?

How We Do It

Advertisers can track all activities such as campaign pixels, landing pages, app installs, purchases etc and analyze them independently.

Campaigns &Conversions

AppInstalls

Purchases

Our Approach

Capture Data Recommend

Track User Retention & Data

• Provision campaigns targeted on networks and DSPs on Reduce Data

• Track clicks

• Deliver third party creatives

• Track repeat visitor data and User Retention

• Track engagement metrics

• Make Best Spend Performances Visible and Evident

• Suggest changes to spending patterns

Reduce Redundant Spends as much as 30%

Analytics& Insights

UserIdentification

Large Scale Platform that can analyze and understand complex data in a cost efficient manner.

We analyze and reduce data to produce meaningful insights.

Reduce Data identifies marketing waste using innovative technology and real-time analysis of users and data.

Tracking Pixels

Ad Serving

Features

User Profiles: to track users across campaigns or channels

Near Real-time Insights

Basic / Advanced level of reporting

Compare campaign / channel performance

Track Cross Channel / Cross Network campaigns (across online, mobile and across various networks etc)

How Do You Gain?• Gain from insights: Reduce data provides deep

insights that are actually useful.

• Compare, combine campaign / network performance and analyze with a few clicks.

• Optimize your spends using recommendations and advanced analytics

• Learn from your campaign (and other campaign’s historical performance).

• Increase efficiencies and ROI using Reduce Data

The Platform

reducedata.com

Ad ServingUse Reduce Data as an ad serving platform with Extremely Low Latency (0.002 sec for serving and tracking)

Ad Network#1

Ad Network#2

Ad Network#3

Track Links& Clicks

Host & Serve Creatives

Serve 1 or more Creatives

Provision Ad Network Ad Tags and Track Their Performance

Trackers

Track the full cycle of your advertising campaign including key events such as purchases.

Reduce Data works well and has trackers for cross platform promotions!

Mobile AppPixels

In App Pixels(Games, Apps)

PurchasePixels

Landing PagePixels

Analytics & Insights

reducedata.com

Real-Time Solution to give Advertisers Deep Insight & Maximize Ad Buys

User Analysis

reducedata.com

Identify redundancy of users across campaigns, networks or channels (mobile or online)

Campaign Funnels

Flexible Funnel allowing advertisers great flexibility in choosing the flow of campaign activity and identify non converting campaigns.

Network Comparison Funnel

Compare funnels of various campaigns across the other. Measure networks or channels (mobile / online) against one another.

User RetentionMeasure user retention weeks after the campaign is over. Shown below campaign wise user retention (%) over weeks

• Low latencies at 0.002 seconds per response (no noticeable delay)

• Near Real Time Analytics: Get access to insight almost immediately

• Self Service Web Platform: you’re in control

• Works with existing ad networks & DSPs

Analytics& Insights

UserSignatures

TrackingAd Serving

The Platform

Product Packages

Basic Plan:

• Ad serving, Third Party Ad serving and cross platform Pixels (online or mobile)

• Basic Reporting of data across various Ad networks (online and mobile)

Basic Plan:

• Ad servingo Configure and serve ad tags

(html, JavaScript, image tags, others)

o Configure third party ad tagso Track links

• Trackerso Landing Page Pixelso Conversion / Purchase Pixelso In App Pixelso Mobile Pixels

Product Packages

• Reports o Impressionso Clickso Click Through Rateo CPA tracking and

Estimationo Purchase pixel trackingo Campaign Funnelso Ad Performance

Pro Plan:

All features in Basic , plus..• Multi-campaign Comparison Funnels• User Retention Report• User flow and redundancies across Ad Networks• Ad performance reviews • Recommendations

Product Packages

Product Packages

Basic Plan:Contact Us For Pricing

Pro Plan:Contact Us For Pricing

• Payment options:

• Less than $25k in spend on Reduce Data – Prepaid via online cards or bank transfers

• Greater than $25k in total monthly spend on Reduce Data, post paid with net 7 days payment options.

Demo & Setup

Basic Plan:Contact Us For Pricing

Contact: Jabeen Fathima • 408-368-3404• jabeen@reducedata.com • Skype: jabeenmw• http://twitter.com/reducedata

reducedata.com