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ROBIN C. WILSON Consultant

Colt Group Inc (888) 369-0339 (206) 295-2627

[email protected] www.coltgroupinc.com

Brand Strategist Event Management

Program Development Integrated Marketing Communications

Robin C. Wilson | Overview | Page ! of !1 20

mailto:[email protected]

http://www.coltgroupinc.com

About

CTSM designation (Certified Trade Show Marketer)

Marketing Leader Solid track record with experience in delivering integrated marketing and event programs for Fortune 1000 Corporations. Cross-functional expertise in branding, messaging, market positioning, analyzing new verticals and channels for revenue enhancement opportunities, and tapping into the voice of the customer.

Strategic Planner Known for being a visionary, planning, developing and implementing for both short-term financial returns, and for long-term brands that will enhance shareholder value. Strong in technical, conceptual and content development of extensive domestic and international events.

Creative Thinker Known for developing innovative programs that empower clients to build meaningful customer relationships. Skillful problem solver, accomplish business objectives with strategic initiatives that achieve revenue goals in a highly competitive environment.

Thought Leader Known for challenging conventional thinking by combining strategies, tactics and action-based plans, which evoke customers to become emotional invested in their purchasing decisions. Excel at communicating with broad and diverse audiences including press, executives, suppliers, customers, and partners.

Expertise

• 2D & 3D Creative Design

• Brand Development, Activation

• Budget Management

• Client, Partner Management

• Consumer Promotions

• Consumer Brand Evangelism

• Customer Relationship Management

• Construction Management

• Digital & Interactive

• Event Production, Execution/Management

• Integrated Marketing

• Logistics Planning

• Media Planning, Buying

• Onsite Supervision

• Program Development and Management

• Project Management

• Public Relations and Investor Management

• Rental Programs

• Social Media Marketing

• Technical and Creative Production Management

• Talent Management


Transparent transparent |tranˈspe(ə)rənt; (of a material or article) allowing light to pass through so that objects behind can be distinctly seen : transparent blue water. • easy to perceive or detect : the residents will see through any transparent attempt to buy their votes | the meaning of the poem is by no means transparent. • having thoughts, feelings, or motives that are easily perceived : you'd be no good at poker—you're too transparent. • (of an organization or its activities) open to public scrutiny : if you had transparent government procurement, corruption would go away. • Physics transmitting heat or other electromagnetic rays without distortion. • Computing (of a process or interface) functioning without the user being aware of its presence.

DERIVATIVES ‘shining through,’ from Latin transparere, from trans- ‘through’ + parere ‘appear.’

With transparency comes responsibility... Your investment is in me.

I protect your investment. I never forget that fact. When I quote a number, it’s the number. Period. Unless there is a direct change in scope such as an additional component, a shorter deadline or a service change order. This is the core of my value proposition.

Open and honest communication.

I stay away from conventional service markups. Full financial transparency is the only way to go. It builds trust and allows you the opportunity to directly audit estimates/invoices and compare costs event over event.

Before your project begins, I negotiate a fee that is fair to the scale, type and complexity of the project. A mutually agreed upon scope of work for the entire project defining key deliverables, dates and budget targets is drafted. I use this scope to track changes as the project proceeds. You can track every hour of labor or every shipment to review the exact cost to you.


Adapt

adapt |əˈdapt| make (something) suitable for a new use or purpose; modify : [ trans. ] hospitals have had to be adapted for modern medical practice | the policies can be adapted to suit individual needs and requirements | [as adj. ] ( adapted) mink are Ill adapted to hunting prey. • [ intrans. ] become adjusted to new conditions : a large organization can be slow to adapt to change • alter (a text) to make it suitable for filming, broadcasting, or the stage : the miniseries was adapted from Wouk's novel.

DERIVATIVES adaptive |-tiv| adjective ORIGIN late Middle English : from French adapter, from Latin adaptare, from ad- ‘to’ + aptare (from aptus ‘fit’ ).

The economy and the environment have impacted the event and marketing industry greatly. I have adapted to this change.

Trade Shows/Events have an enormous budget and carbon footprint. I work with some green materials to reduce waste, but the “green premium” makes some materials more expensive. What I do is value engineer every aspect of the program and ask is this the most economical and eco-friendly way to provide this solution?

Does a project really need to burn hundreds of gallons of diesel fuel to ship materials and components across the country when I can find the same materials closer to the event site? As a result you can use the cost savings for a more valuable part of the program.

By adapting a selection of construction materials such as fabric and aluminum, clients save considerable cost, setup time and again, material handling charges downstream. Aluminum is 36% of the weight of steel. For a comparable structure, fabric is 1/20th the weight of plywood. Again, adapting a specific design thinking saves and frees resources.

I have designed high impact, low cost solutions for trade shows and events for years.

My philosophy is simple. Rent as much as possible, keep components light and build reusable elements that make the experience exceptional for your audience.

Downstream this philosophy reduces cost in fuel, maintenance, drayage, labor, storage and shipping.

I use pallets instead of crates. A typical crate weighs 480lbs. A skid weighs 45 to 50lbs.

Why pay for this weight? It adds no value.

Adapting my thinking on logistics saves resources and money while delivering a better client experience.


Activate the Brand

activate |ˈaktəˌvāt| make (something) active or operative : fumes from cooking are enough to activate the alarm. • convert (a substance, molecule, etc.) into a reactive form : [as adj. ] ( activated) activated chlorine .

DERIVATIVES activation |ˌaktəˈvā sh ən| noun activator |-ˌvātər| noun

From activating live events to permanently themed environments, I activate powerful brand experiences in every communication channel for every audience.

My approach to brand activation goes much further than just a physical space. It encompasses pre-show activities designed to bring the right crowds, and at-show events designed to engage them, and post-show activities to stay in touch.

My unique expertise, insight and imagination, connect your company and your audience in relevant ways, building an emotional brand that resonates and creates a bond with your customers. My philosophy is built with three key elements; passion, vision and fusion.

Passion – it takes enthusiasm and determination to find the one unique element that defies explanation, resists predictable ideas, that can’t be recycled, imitated, captured or repeated on demand – this distinctive element embodies the spirit of the organization.

Vision – it takes harnessing the power of imagination, dynamic designs, memorable experiences and face-to-face programs to create build, preserve and reinvent a brand which will drive organic growth in an ever changing marketplace.

Fusion – it takes challenging conventional thinking to combine strategies and tactics which evoke target audiences to become emotional about the purchasing decision. This behavior is created by launching an integrated, action-based plan that has influence and originality — tailor made solutions that meet specific business and marketing objectives.


Indigenous

indigenous |inˈdijənəs| originating or occurring naturally in a particular place; native : the indigenous peoples of Siberia | coriander is indigenous to southern Europe.

DERIVATIVES indigenously adverb indigenousness noun ORIGIN mid 17th cent.: from Latin indigena ‘a native’ (see indigene ) + -ous .

I work with companies located geographically in the domestic and international markets I serve. I do this because it make sense to engage local resources that know how to get things done in their own backyard. It’s more cost effective than shipping people, equipment and scenic to a remote location and hoping for the best.

Having years of experience helps. I have established relationships with a global network of individuals and organizations who have local resources to commit to your global program.

Natives make the best guides in uncharted territory. Knowing the cultural differences of each locale can be critical to getting things done on time and within budget.

Managing Teamsters in New York or talent in LA requires tact, adaptability and a strong stomach. Outside of North America it is much more important to know of and abide by the rules of the indigenous population.

Beyond the language barrier, its a much different labor environment in Berlin than in Shanghai.


Feedback

feedback |ˈfēdˌbak| noun 1 information about reactions to a product, a person's performance of a task, etc., used as a basis for improvement. 2 the modification or control of a process or system by its results or effects, e.g., in a biochemical pathway or behavioral response. See also negative feedback , positive feedback . • the return of a fraction of the output signal from an amplifier, microphone, or other device to the input of the same device; sound distortion produced by this.

As uncomfortable as it is, everyone needs feedback. Both of our organizations need it to learn and grow and improve. At the close of each event your team and my team sits down to discuss what was done well, and what we can enhance and or improve.

I have a scorecard that is sent out at the end of each event to measure key areas of performance.

This quantitative information is tracked and a cumulative score is determined over time. This benchmark is then established as a target for improvement. Anything that is a high score is applauded, anything lower is brought up the chain so that issues can be understood more clearly and acted upon.

This learning approach is one of the core reasons for my success. What gets measured gets done. If it can’t be measured, how do you know you are performing to expectations?


Advocate

I believe my clients deserve an advocate in the large and chaotic environment of events and exhibitions. I’m your advocates when it comes to budget definition, labor audits and the hundreds of decisions that have to be made to produce a successful event.

Its my recommendation that an RFP be issued for major components of the event, to a list of qualified partners and pre-qualified companies on your behalf, selecting best in class, budget and performance.

I break your project down using a proprietary project management application which helps define the following budget categories:

In addition to defining and managing the budget parameters above, I’ll estimate and negotiate the following activities on your behalf;

• Execute show orders ahead of advance deadlines • Order electrical, labor and booth furnishings • Make operational decisions that effect the general contractor • Manage and minimize drayage and material handling costs • Work with experienced logistics companies to reduce shipment

costs, stay ahead of defined freight targets, use local non show advance warehouses and ship to the venue from there

• Getting an early day’s move-in to set-up the booth during straight time labor hours, avoiding overtime labor hour costs.

Managing these activities can generate a 20%+ cost savings.

On-site my team is there for you every step of the way. It’s this continuity of program management that keeps everything on track. When you consider that 60% of General Contractors profit comes from open ended material handling and labor charges, you wonder why more organizations don’t minimize these costs by planning.

My team rallies around this number and controls it. For such a low performing service this cost can have the biggest (negative) effect on your budget if left to the GC.

I make sure my partners, subcontractors and especially any event contractors I engage perform as proposed. I start advocating for your organization at the start and end when last invoice is paid.

That is my commitment to the project and to you as my client. DesignEngineering

FreightAudio Visual Services

Lighting Design and ServicesTheatrical Programming

ElectricalGraphic Design and Development

HVAC & Sprinkler (If needed)Safety Certifications

Venue ApprovalsScenic Fabrication

Data and NetworkingCarpet/FlooringOnSite LaborSupervision

TransportationMaterial Handling weights/rates

Taxation (VAT if required)


Value Proposition

I’m an integrated marketing and events professional. My office is located in the United States but my reach extends to EMEA and Australasia. Working with many of the world's leading brands, I deliver results that make a difference to my clients. I challenge conventional thinking on every project. At my core, I initiate strategies that position new brands, reposition weak brands and preserve existing brands.

How I work

Before I begin a project, I look at the financial overview of the project the way an architect surveys a landscape prior to building. I look at the big picture first and foremost defining what needs to be included in the budget and determining what has been missed.

I strategically evaluate the expected performance of the creative services program at hand. I map my team’s core competencies to goals outlined in a Scope of Work that we collaborate on together.

I generate a creative approach and a technical solution for the entire program. I keep in mind that the solution must be designed to generate cost savings and efficiencies. Financial targets set at the beginning of the project help us provide feedback on what is possible and what areas I may have to focus on eliminating, redesigning or value engineering to fit the intended scope.

My team is encompassed with a core of veteran marketing and technical professionals. I know corporate events and conferences and exhibitions. Years of expertise means your team will not need to invest valuable time educating me on project requirements. I’m widely respected in this industry for my expertise, ethics and professionalism. This translates to what I hope is an exceptional experience for you.

I like to be brought into the planning process early so I can assess and determine the strengths and weaknesses of a program while I have time to affect it. Since I’m ultimately accountable for the success of the program, I ‘m the point of contact on the project, not only by you my client, but by all of my partners, subcontractors and event services providers.

The following activities outline general deliverables associated with the pre-planning phase of an exhibition presence.

The categories typically include in the pre-planning phase are:

• Confirmation of required scale and floor location for event • Preparation of a detailed venue brief • Engagement of logistics/venue location management personnel • Selection of an environmental designer to determine properties • Definition and reservation of the core project team • Completion of a detailed budget • Completion of structural and engineering drawings • Finalization of material finish schedules • Technical information on customer product/demos is compiled • A venue site visit is planned • Local staff is allocated and booked • Client sign-off of environment (design/fabrication of any required

components begins in the next phase.


I will provide hard and soft copies of all final production drawings as necessary to translate design intent: Construction and fabrication documents, support design drawings, rendered perspectives and preliminary installation instructions. Shop ready drawings will be submitted to on a predetermined schedule for review, edited, and sign off. I’ll provide: engineering plans, sections, elevations and details to generate understanding of the overall structure for the entire team.

Before the structure enters service HVAC plans (If required), Electrical plans, Stamped engineering drawings, Emergency egress plans and ADA compliance documentation will be generated for approval.

The most important document is the facility plan. I create a booth diagram for onsite service contractors. Creating this space plan details the entire layout, including electrical and data locations and ceiling trim heights. This information expedites the set-up process and alleviates any confusion before I arrive onsite. I have found numerous instances where facility layouts provided by the General Contractor are dimensioned incorrectly.

In certain cases these incorrect dimensions could have had disastrous impact on the event if I had not identified them in advance. Again, I’m your advocate in the field.

I’m your link to all budget management items. I’ll provide updates and forecasts to your team throughout the design, development, fabrication and execution phases of the project. I’ll adapt and make changes throughout the process based on new information.

I will manage the design development process using clear, consistent, and interactive communication. My Seattle office serves as the central communication hub for all design, development, scheduling and oversight issues and opportunities.

I have regularly scheduled weekly conference calls with internal and external project teams. My intent is to over communicate with all parties in a near real-time mode.


International Abilities

To totally activate your brand across the globe, I have partnered with several organizations which eliminates geographic boundaries and gives me unprecedented connections to indigenous partners and service providers. Cost savings can be attained by using this network of companies to provide best of class services for exhibitions and events.

My partners offer over 100 locations and in-house partnerships with over 80 premium hotels and leading venues across the region, which makes it easy to stage successful meetings and events.

Partners have been supporting my clients in the delivery of events from Australia, New Zealand and Fiji, to China, Singapore and the United Arab Emirates, every event benefits from their local knowledge and global experience.

No matter how large or small your event, I work alongside you and provide support every step of the way with innovative technical and production management services and outstanding creative and design ideas.

Whether you're planning your first event or have a list of requirements and need us to deliver the technology, you can be confident that my partnerships are available for you every time.

International office locations

• FIGSL • France, Italy, Germany, Spain and London

• Australia: • Adelaide, Alice Springs, Brisbane, Cairns, Canberra, Hobart,

Melbourne, Perth, Sydney, Townsville, Wollongong • China:

• Beijing, Guangzhou, Shanghai • Malaysia:

• Kuala Lumpur, Singapore • New Zealand:

• Auckland, Christchurch, Wellington • UAE:

• Dubai

Capabilities

• Technical services • Technical production management • Project management • Labor, staffing • Audio visual • Lighting design and equipment • Staging, Rigging • Scenic • Logistics • Fabrication • Multimedia production • Venue research


Case Study: Marvell @ CES 9,700 sqft (Double Deck)

Target Audience: Electronics buyers, media, potential and customers

Promotion goal: • Create a strong corporate ID to increase brand name awareness in a

market where Marvell has little recognition; • Create a unique theme and environment that generates interest and draws

attendees into the booth; • Re-enforce/promote Marvell as a youthful, international world brand;

Provide attendees with product information via interactive multi-media presentations;

• Create a meeting space for technical demonstrations, meetings and sales presentations;

• Provide booth staff with training; Promote Marvell as a customer-focused company.

Strategy: • Promote Marvell’s presence at the show to pre-registered attendees; • Create massive visual images through AV and fabric graphics to attract

attention in a cluttered noisy environment; • Create an exhibit environment, which stands apart on the show floor; • Use graphics and multi-media to increase awareness of Marvell and

modalities in which they provide technology and partner solutions; • Feature celebrities that appeal to Marvell’s target consumers and reinforce

the theme; • Reward attendees who participate in product demonstrations.

Solution/Implementation: • Developed Always On Lifestyle theme and branded graphics throughout

the booth; • Designed and produced “super graphics” featuring Marvell branding;

Extended branding graphic elements/visuals to a massive 22’ wide projection screen;

• Developed and executed booth staff training (booth etiquette and engaging/qualifying attendees).

Results: • Existing and potential customers now see Marvell investing in their brand

which builds their confidence in business transactions; • Booth graphics drew attention and stood out on the show floor (an

independent marketing consultant told Marvell that their booth did the best job of anyone at the show in promoting themselves and creating a buzz);

• Booth staff had an increased confidence and focus in taking with attendees; Product demonstrations realized a steady flow of traffic;

• Attendees commented on many occasions, that the celebrity buzz they heard on the show floor made them want to come by the booth and learn about Marvell.

Value Engineering By utilizing aluminum structural components and fabric walls the drayage and setup costs for those structures Ire reduced by 45%. 85% of the exhibit structure was comprised of locally sourced rental components. Fabricated components customized the experience for the audience.


Case Study: Marvell @ CTIA 3,500 sqft

Target Audience: Mobile product buyers, handset integrators, media and potential partners

Promotion goal: • Create a strong corporate ID to increase brand name awareness in a

market where Marvell has little recognition; • Create a unique theme and environment that generates interest and draws

attendees into the booth; • Re-enforce/promote Marvell as a youthful, international world brand;

Provide attendees with product information via interactive multi-media presentations;

• Create a meeting space for technical demonstrations, meetings and sales presentations.

• Promote Marvell as a customer-focused company.

Strategy: • Promote Marvell’s presence at the show to pre-registered attendees; • Create massive visual images through AV and fabric graphics to attract

attention in a cluttered noisy environment; • Create an exhibit environment, which stands apart on the show floor; • Use graphics and multi-media to increase awareness of Marvell and

modalities in which they provide technology and partner solutions; • Feature celebrities that appeal to Marvell’s target consumers.

Solution/Implementation: • Developed Always On Lifestyle theme and branded graphics throughout

the booth • Extended branding graphic elements/visuals to a massive 18’ wide

projection screen.

Results: • Existing and potential customers now see Marvell investing in their brand

which builds their confidence in business transactions; • Booth graphics drew attention and stood out on the show floor; • Attendees commented on many occasions, that the celebrity buzz they

heard on the show floor made them want to come by the booth and learn about Marvell.

Value Engineering: By utilizing aluminum structural components and fabric walls the drayage and setup costs for those structures Ire reduced by 45%. 91% of the exhibit structure was comprised of locally sourced rental components. Fabricated components customized the experience for the audience.


Case Study: OnLive @ e3 6,000 sqft

Target Audience: Investment Partners, Publishing Partners, Media/Analyst, Consumers

Promotion goal: • Establish OnLive as the thought leader in cloud- gaming; • Communicate a clear product value proposition to end consumers;

Legitimize the OnLive Game Service as a gaming platform amongst the industry leaders;

• Increase support from major publishers via consumer growth and validation; Demonstrate the culmination of a multi-step process to build momentum and excite consumers;

• Harness the power of the press to fuel successive announcements

Strategy: • Momentum based approach leading up to launch of first product; • Separation of product from vision, but still enabling excitement of forward

thinking demos in a private area, possibly showcasing future work with partners;

• Partner consortium to take strong partners and bond them into a cloud gaming powerhouse;

• Leverage game content to draw and excite consumers, showcasing the ‘Just Play’ features;

• Press Interviews/media releases was an integral part of the show.

Solution/Implementation: • Themed space with a stage for live presentations; • Open floor plan with 12 demo stations; • VIP night club lounge for a comfortable environment for meetings,

conversations and just to relax away from craziness of the floor; • Massive fabric banners highlighting games titles, OnLIve logo, tagline,

mobius; 3 meeting rooms for private gatherings for media, partners, investment partners;

• Massive video wall to draw in attendees.

Results: • Booth as always busy, attendees had a great time learning about OnLive’s

Platform; • Hired additional staff to assist with gathering attendees into the space; • VIP lounge because sports central by having 14-monitors to watch the

World Cup of Soccer; and meeting rooms provided a great space for important conversations

Value Engineering: By utilizing aluminum structural components and fabric walls the drayage and setup costs for those structures Ire reduced by 30%. 65% of the exhibit structure was comprised of locally sourced rental components. Fabricated components customized the experience for the audience.


Case Study: OnLive @ e3 2,500 sqft

Target Audience: Investment Partners, Publishing Partners, Media/Analyst, Consumers

Design Challenges • Incorporate four conference, production and VIP areas into a double deck

structure. • Provide 9 individual face to face demos to a large crowd of media, partners,

publishers and gamers. • Establish OnLive as the thought leader in cloud-gaming • Communicate a clear product value proposition to end consumers. • Legitimize the OnLive Game Service as a gaming platform amongst the

industry leaders. • Leverage game content to draw and excite consumers, showcasing features. • Press Interviews/media releases integral part of the show.

Design Solutions • Built out a double deck themed space with a stage for live presentations • Tight, but functional floor plan with 3 demo kiosks containing 3 titles each

for a total of 9 face to face contact points. • Kiosks Ire fabricated out of thin wall aluminum saving material handling

fees and reducing setup time. • A yet to be available 2012 BMW black metal flake paint was used on the

kiosks to pick up the light from the theatrical rig above. • Created a second Level VIP night club lounge for a comfortable

environment for meetings, conversations and just to relax away from craziness of the floor. The vista of the show floor provided by the positioning of the deck was part of the design.

• Massive fabric banners highlighted new game titles. • Conference structure provided four meeting rooms for private gatherings

for media, partners and investment partners. • Bloomberg filmed live from the upper level of the deck for a full day using

the vista created by the VIP area. • Provided a massive 2 projector video surface over fabric to draw in

attendees and reduce weight. • By utilizing aluminum structural components and fabric walls the drayage

and setup costs Ire reduced by 30%. • 65% of the exhibit structure was comprised of locally sourced rental

components. • Fabricated components customized the experience for the audience and Ire

designed to be repurposed in a variety of formats.


Case Study: OnLive @ Eurogamer, London 3,600 sqft: Service Launch

Design Challenges

• Take advantage of a last minute entry into the UK's largest gaming events, Eurogamer.

• Launch the service in the UK by day one of the event at the space. • Design a fast to assemble structure for a 2 day install. • Distribute 3,500 gaming consoles to attendees. • Sign up 250,000 to 300,000 new gamers in the UK for the service. • Provide a branding form language that was developed for the US market

for the space. • Control traffic flow, while providing hands on gameplay and face to face

demonstrations. • Provide a platform for media attendees to the event. •Design Solutions

• The space was split into four functional areas; Conference, Kiosks, Registration and PlayPods.

• The conference center featured a large meeting space for media and VIP's and contained a mini warehouse with palette racks of product to be given away over three days.

• A massive 5 x 5 60" LED media wall was created to take advantage of limited sight lines and act as a draw to the massive crowds.

• The kiosk area was identical in function and form to the units created for E3 making technical setup and graphics placement fast and easy. Each face of the three sided kiosk was designated to a specific gaming title or technology.

• Registration and product distribution was managed through iPads with custom software mounted to the conference structure.

• Casual style play pods Ire created in the front of the main space for attendees to have a sit down experience with no barriers to entry.

• More than 1,000,000 UK Gamers signed up for the service.


Additional Projects;

YAHOO! TV 40x40 CES; in partnership with Purepartner by Design

Zune 3-month Concert tour; in partnership with Purepartner by Design


MadCats 60x100 e3 Snorkel 100x120 ConExpo; in partnership with Moose Logistics (Double-deck)


Client Feedback

“We took a risk using Robin and her team to execute on a major trade show presence for the OnLive brand and it paid off tremendously. Her lean team structure means she does not have the overhead and inventory pressures of other trade show companies, and allows her to use her network of global talent to build the best design and team for the project. The expectations at OnLive were extremely high, and Robin consistently rose to the occasion with respect to innovative design, cost effective yet high quality construction, and exceptional onsite event management. There are very few people I trust to execute an event the way I would do it myself, and Robin is one of them. I knew that Robin's team could be trusted to handle the inevitable issues that arise while I spent my time at the show on business dealings. I hired Robin multiple times and would do it again in a heartbeat.” - Senior Marketing Manager; OnLive

“Congratulations! Robin did a GREAT JOB delivering the Sun Open House Event. It would not have happened but for her and her teams persistence, ability to respond under pressure and a ton of hard work. I wish we could bottle up the energy and determination she demonstrate presenting Sun’s premier public event.” – Program Marketing Manager; Sun Microsystems

“Robin, Thank You! The 2005 Sun Labs Open House was a terrific success. Robin contributed immensely to make this an extremely high quality event that was full of exciting ideas and energy. It was a fantastic experience and we’re all looking forward to working with your staff for all Sun Open House events moving forward.” – Sr. Vice President & Director; Sun Microsystems

“Robin, you and your team are fantastic. Your hard work and exciting ideas have helped us increase our ability to reach new customers. I really appreciate your expertise/guidance throughout the creative and process.” – Regional Director & Manager; Prudential California Realty

“Because we wanted industry-wide exposure, we chose to launch the company and its products at a major national trade show, so we hired Robin. Every element from the booth to the marketing collateral created a huge impact, and the results, including major contracts and record sales within the first 90 days, far exceeded our expectations. The attention-getting, traffic-building booth was busy with prosthetists and business

owners. Our goal was to walk away with 50 qualified leads, and we ended up with more than 180 thanks to Robin.” – President & COO; Freedom Innovations

“We have worked with Robin on many projects; including major sales contests and trade shows. One of the many reasons we work with them is because of their amazing follow-up. The entire staff must work around the clock! Our latest project MarchPadness, Robin provided excellent project management—from web design and maintenance to excitement-building kickoff packages and coordination of the grand prize event. We will continue to work with Robin in the future.” – Product Marketing Manager; Abbott Vascular Devices

“Without Robin’s timely and professional assistance, California Title Company would have missed its requirement to deliver a series of emerging market collateral material for Prudential California Realty Certification program.” – Vice President/County Manager; California Title Company

“Hats off to Robin for her hard work, dedication and outstanding execution of our Customer Advisory meetings and Anniversary Party! Robin was able to secure 17 customers from 8 different companies; this was the best advisory meeting that we have ever had, and the party was standing room only with the most marvelous dinner, charming string quartet and stellar venue. Everyone in attendance was truly impressed.” – Executive Vice President; Sendmail Inc

“Responsive, energetic and strategic with a can-do attitude, that's how I would describe Robin. The word "no" is not part of her vocabulary. Whether it’s a crisis or a simple project, a small marketing job or a big, strategic marketing effort, I can depend on them to do superior work, on time, on budget and with a great attitude. That's why I've continuously hire Robin year after year.” – Sr. VP Marketing & Product Development; Sendmail, Inc

“We hired Robin to work with us on our trade show and corporate events program because of her expertise, professionalism, and energy, but most importantly, for her ability to take on added responsibilities when we had staff turnover ... a lot of agencies would have faltered, but not Robin, she really stepped up there efforts and delivered outstanding results.” – Vice President, Business Development; Sendmail, Inc


“Trade shows are always done under intense time pressure, Colt Group consistently delivered. They learn what the client expects and tries to anticipate it. Each time I worked with them my job got easier.” – Director, Network Operations; OnLive

“Robin is the owner and operator of the Colt Group. My company has used her to work with our in house team to conceptualize, create, plan and manage virtually all of our appearances at numerous trade shows and conventions such as GDC, E3 and Eurogamer. Robin is a real professional and pleasure to work with. She has a deep understanding of what it takes to bring off a show in the tight window of time necessary for success. I cannot recommend her highly enough!” – Director, Facilities; OnLive

“We've used Colt Group for shows both in the US and UK. Our needs are complicated due to technology heavy requirements and with our customer base being video gamers we have to stand out at shows heavy with visual excitement. From GDC, E3, PAX and Eurogamer the Colt team have delivered excellent results for us, managing the setup of the booth displays, the logistics of the on site staff and reacting to the numerous unexpected events that shows typically throw at you. They keep things moving, know their stuff and are also fun to work with while always being highly professional. Would definitely recommend them and hope to continue working with them.” – General Manager; UK OnLive

“Robin is a miracle worker. Her ability to plan and execute, sometimes with little lead time, were key reasons why we would work with her in the future. Robin saved the day for Sendmail when our events person left 90 days prior to the largest show of the year (approximately 45 percent of our leads anticipated at this show). Within weeks, Robin had plans, schedules, graphics, copy, promotional ideas all in place. We paid no rush charges and the event was a smashing success. I recommend Robin highly.” – Director, Corporate Communications; Sendmail Inc

“Working with Robin was one of the best decisions my company made. Her breadth and depth of knowledge in the exhibits and trade show field is immense, but she often draws on her vast marketing experience to go above and beyond. No task is too small or too large and absolutely anything is possible with Robin. If you're looking for a driven and passionate individual

to bring life to your next project, you've just found her.” – Marketing Manager; OnLive

“OnLive had a fantastic show, hopefully most of you got to see some of the pictures and video from the event and saw all the news coverage. Rudy, Arnold, Robin, and everyone else who helped make this happen did an amazing job on the booth and all related stuff – we got nothing but really positive comments and the traffic and crowds were huge and all had great things to say about the exhibit, presentations, and demos. Great work Robin, this was another stellar showing at E3 thanks to you and your team!” – Director of Publishers; OnLive

“Everyone did a great job, and everything was really well-received. Very positive feedback all around. Also, a lot of work went into having the same impact for a lot less than previous years, and we did a fantastic job at that as well. There was a ton of hands-on gear: TVs, PC/Mac, tablets, phone, controllers, MCs, MultiView, new games, etc. for people to try out, and the booth looked great. When I looked at some of the huge booths from big companies in comparison, I saw lots of signage, but far less real stuff.” – CEO & Founder; OnLive

THANK YOU


RCW Portfolio with images

Documents

Transcript of RCW Portfolio with images