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Transcript of RCC - Planning Workshop Presentation
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RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013
COMMUNITY TOURISM
PLANNING WORKSHOP
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In 30 seconds or less…• Name• Where you live• What kind of work you do
(organization/affiliation)• What is one thing that you want to
accomplish in the community as a result of this program
INTRODUCTIONS
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MORNING• Participant introductions• Program introduction• Principles of sustainable tourism • Refining the preferred vision• Scenario creation: what will happen
in 10-20 years?
TODAY’S AGENDA
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AFTERNOON:• Surfacing actions in the next 1-5 years• Asset mapping for tourism• Initial action planning • Wrap up
TODAY’S AGENDA
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PROGRAM GOALS Raise the awareness and understanding of the
value of the tourism industry
Engage a broad cross-section of the community in a dialogue to identify strengths and opportunities
Spark creativity and enthusiasm in community leaders to contribute to making Oregon a premiere tourism destination
Connect community and business leaders with resources to help develop new authentic tourism products and leverage the assets they have
Pg. 9
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Develop new experiences and products for locals and visitors that sustain or enhance the geographical character of a place
Stimulate new local business development
Establish positive relationships between community leaders and the state’s tourism organizations
PROGRAM GOALS
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PROGRAM PARTNERS
• Future iQ Partners
• Rural Development Initiatives
• Alta Planning + Design IMBA Bricker Consulting
• Great Destination Strategies
• Sustainable Travel International
• UO Altitude Essentials
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Committed groups - unfocused
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Committed groups – focused
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RESULTS
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McKENZIE RIVER VALLEY
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JOHN DAY RIVER TERRITORY
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John Day River Territory Marketing Endeavors
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OAKRIDGE
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Oakridge’s IMBA Ride Center
Enhancements
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Volunteers Connect Trail on Salmon Creek
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Flat Creek – Salmon Creek Trail Linkage Proposal
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Over the Top Ride
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Oakridge Ukulele Festival
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For the Love of Mushrooms!Oakridge, Oregon
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“We Speak”
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WALLOWA COUNTY
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Wallowa County 70 Bike Racks
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YOUR WORKSHOPS
• Community Tourism Visioning & Planning• Cultural & Agri-tourism Dev: Tues Dec 4• Tourist for a Day Field Session: Wed Dec 5• Nature Based Outdoor Recreation: Tues Jan 8• Bicycle Tourism Development: Wed Jan 9• Marketing on a Shoestring: Tues Jan 29• Teaming for Success: Wed Jan 30
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EVENTS
• Un-Cork Your Business’ Tourism Potential: Tues Jan 8
• Community Tourism Kickoff: Wed Jan 30
• Oregon Governor’s Tourism Conference in Salem: April 14-16, 2013
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PARTICIPANT EXPECTATIONS
• Attend all sessions• Participate fully and respectfully • Arrive 15 minutes early to sessions as
sessions will start right on time• Bring everything to the table! • Complete a workshop evaluation after each
session (sent to you via email)• Work actively with the local steering
committee to assist with implementing priority actions
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SESSION GROUNDRULES
• Keep an open mind • Actively listen• Share air time• Be early…and often!• Contribute to moving forward• Enjoy the process…the journey is just as
important as the destination
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MATCHING GRANT HIGHLIGHTS
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SUSTAINABLE TOURISM…
1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;
2. Provides a unique and authentic experience for the visitor;
3. Generates localized economic development benefits;
4. Has a balanced or beneficial impact on the environment;
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SUSTAINABLE TOURISM…
5. Generates revenue that is invested in conserving and enhancing the unique features of the community;
6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and
8. Serves target markets that are profitable, with promising long term viability.
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S U S T A I N A B L E :: TOURISM
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1. Sustainable tourism is integrated with and respectful of the culture, homeland, heritage, and people of a place;
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TIMBERLINE LODGE ON MT. HOOD
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KAH-NEE-TAWARM SPRINGS RESERVATION
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KUNA YALA PANAMA
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2. Sustainable tourism provides a unique and authentic experience for the visitor;
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LOCALHISTORY
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PORTLAND BRIDGE PEDAL
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DAS PARK HOTELOttensheim, Austria
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3. Sustainable tourism generates localized economic development benefits;
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LOCAL PRODUCTS
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LOCAL MUSICIANS
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LOCAL CUISINE
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UTILIZE LOCAL
MARKETS
Photo courtesy of Jeff Behan © 2008
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LOCAL ARTISANSEugene Saturday Market
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LOCAL ART
LOCAL ARTISANS
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LOCAL GUIDES
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LOCAL FISHERMEN
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LOCAL SHOPKEEPERS
Photo by Iercercle
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BUSTLING MAIN STREETSVITAL COMMUNITIES
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4. Sustainable tourism has a balanced or beneficial impact on the environment;
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Green Travel Data
Travel Oregon/Green Traveler Analysis conducted by the U.S. Travel Association, 2009
Nearly 85% of those considering travel to Oregon self identified as“environmentally conscious”
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USE OF NATURAL FEATURESSokol Blosser Wine Cellar - Dundee, OR
• underground chamber naturally stays cooler
• rounded profile blends in with landscape
For more information, visit the Sokol Blosser Winery website at www.sokolblosser.com
Photo courtesy of Sera Architects, © Sera Architects, www.serapdx.com
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APPROPRIATE TECHNOLOGYOregon Parks & Rec Dept. Composting Toilets
Smith Rocks, Oregon
The system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
• virtually odorless
• solar power used to drive ventilating fan
• less frequent removal of remaining solids
• compost used for fertilizer
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5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;
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Bandon Dunes
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TheOregon Travel
PhilanthropyFund
+
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6. Sustainable tourism provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
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KOTOWA COFFEE TOURS Boquete, Panama
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Lakeview, Oregon
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EDUCATIONALVOLUNTEER VACATIONS
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7. Sustainable tourism encourages diverse parties to work together to create new opportunities and to address common challenges; and
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South African National ParksHoerikwaggo Trail
- short video -
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Oakridge, Oregon
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8. Sustainable tourism serves target markets that are profitable, with promising long term viability.
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Active Outdoor Rec Participation
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
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60 million adult bicyclists
4 billion outings
National Bicyclist Demographics
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
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U.S. Trip-related sales: $47 billion
Jobs generated by cycling: 1.1 million
National Bicyclist Demographics
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
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Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
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ASSET MAPPING
• Outstanding places to stay• Unique culinary experiences • Tourism amenities• Outdoor recreation assets • Unique retail or attractions • Tour opportunities • Quality events • Significant cultural and historical sites or
stories • Marketing & public relations assets