Case Study _ RCB @ IPL

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BUSINESS CASE

Royal challengers, the official owners of IPL, Bangalore team wanted to bring excitement

as part of IPL launch in Bangalore. Being the organizers of IPL Bangalore event they

wanted to explore innovations in the event

To increase ticket sales

To create value for RC brand based on its association with IPL

To generate additional revenue by collaborating with brands interested in reaching out

to spectators in the cricket match

SOLUTION

Campaign strategy:

To attain the objective of the campaign, RC had its branding in all the rich cricket

content delivered at the stadium. It helped them in having a top brand recall in the

minds of the consumers and also provided a much more enriching experience to the

spectators in the stadium

Campaign execution:

Buzz, The proprietary solution from TELiBrahma was deployed at the Chinnaswamy

Stadium & in the ITPL sports fest. The entire stadiums were converted into a Bluetooth

zone.

Spectators were treated with instant updates from the match

Spectators could participate in contests predicting different outcome of the matches to

win prizes

Employees in ITPL turned on Bluetooth to know about RC team, IPL matches and other

interesting information. They could participate in contests and win prizes that included

merchandise and free tickets

Case Study _ RCB @ IPL

http://telibrahma.com Follow us on https://www.facebook.com/BuzzAtPlaces

RESULTS

More than 10000 registration to fan club in pre-event activities

More than 240000 downloads over 28 hours of cricket

Major brands like Blackberry, Britannia, Airtel, RC and Canara bank engaged with target

customers through the new platform that was created

7 blackberry phones, t-shirts and free tickets were given to spectators as prizes

Nearly 20% of the users downloaded content in more than2 matches