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Baalkalakaar2011

Nurturing Talent

BalakalakaarNurturing Talent

Media Plan

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Objectives- Recognize and reward extraordinary talent among

under-privileged children

- Create a long lasting Impact on the children.

- Create Awareness about the event

- Impact as many children as possible

-It is organized with the aim of creating an

opportunity for the under privileged childrenof the city to discover and develop their hiddentalents in the creative areas of Art, Dance,Drama & Music.

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Timelines- Duration :

1st November to 21st December (a month and a half)

-Date of Commencement :1st November

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Electronic Media1) Television

- Ticker (on news channels)15/20 times a day

- TVC, 30 second2/3 times a day

- Static Image5/10 times a day

- Social Media updates (from their accounts)

- hour Feature Show about the event and talentamong children (tentative)

2) Outdoor Media

- Posters and Banners a public places, cafs,college campuses

- Ad Videos displayed on out of home media screensall over the city.

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Electronic Media3) Radio

- Continuous announcement by Radio Jockey.

- Talk show with event heads

- RJ can be guest at an Event

- Live coverage of event by radio station/ live responses

of attendees at venue of event- Social Media updates (from their accounts)

- Ads

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Print Media4) Newspapers

- Featured section called Kalakaarof the Weekshowcasing a child with extraordinary talents at thesession/workshops.

- Print articles (5/6 per week).

Duration: Pre - 2 weeks, total = 10

During - 4 weeks, total = 20

Post - 2 weeks, total = 10

Total= 40

- Social Media Updates (from their accounts)- Print Ads

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Print Media5) Periodicals/ Magazines

- Print Articles (5/6 per month)

Duration: November - 5/6

December - 10/15

January - 2/3

- Print Ads

- Social Media Updates ( from their Accounts)

6) Posters

- Posters at all top colleges in Mumbai.(campus promotions)

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Social / Digital Media7) Twitter

- use of hashtags eg. #BKK2011 or #WhenIWasAKidand relating them to the campaign

- Follow relevant users, NGOs, partners, youth, .

- Tweets will be encouraging people to share theirviews based on the campaign

- Notifications, updates, AIESEC world news (relevant)

- Live tweeting at event with pictures and/or videos

- Be as relevant as possible and study andchange with the times

- 4-5 tweets per day. Partner handles usedto promote credibility.

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Social / Digital Media8) Facebook

- Constant engagement, using updates and topicsbased on the campaign

- Notifications regarding workshops and with registrationdetails.

- Discuss relevant topics with users on a daily basis.

- All updates should be linked to the main website.

- Redirection to the website for the various case studies,and events pictures and details.

- Facebook questions and polls along with

Facebook events option and other FB tools.

- Updates/day : 2-3 from the official account

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Social / Digital Media9) YouTube

- Introductory video to the event to be created(deadline : 1st November)

- Promo videos for DSN and YouTube (30sec)

- Teaser videos if possible

- All event videos.

- OGX based video. Global village videos

- all videos to be linked to the parent website. i.e.AIESEC Mumbai/ Baalkalakaar.

10) Foursquare- to be used only to promote venues.

Users should check-in to venues to avail

certain goodies or discounts.

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Thank You!