Razor and blades module
-
Upload
greg-hopper -
Category
Business
-
view
206 -
download
2
description
Transcript of Razor and blades module
![Page 1: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/1.jpg)
Agenda
Module 1: Razor Industry Analysis
04/09/2023 Week 2
![Page 2: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/2.jpg)
![Page 3: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/3.jpg)
![Page 4: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/4.jpg)
Week 4
New Application
Value Proposition Canvas A more detailed part of Business Model Canvas Described in Aug. 2012 post on “Business Model
Alchemist” blog
Based on “Jobs to be Done” approach Augmented by Customer Discovery (Blank) and Lean
Startup (Ries) Embodied in “Outcome Driven Innovation”
1/30/14 4
![Page 5: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/5.jpg)
Our situation
Our client thinks that the wet shaving market is ripe for disruption. Overserved — “the blade wars” Too expensive — market dominated by CPG giants Disposables give lousy shaves Inconvenient to go out and buy replacements
Hired CompStrat Student Consulting Corp. to help define a new segment and/or value proposition
5
![Page 6: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/6.jpg)
A brief history of shaving
Prehistoric times: sharpened rocks, clam shells 6,000 BC: invention of metal straight razor 1903: King Gillette introduces “safety razor” 1965: Wilkinson introduces stainless steel blades 1970: Wilkinson introduces single blade cartridge razor 1972: Gillette introduces Trac II cartridge razor 1975: Bic introduces single blade disposable 1998: Gillette introduces the Mach3 cartridge razor 2004: Schick introduces the Quattro 4-bladed razor 2006: Gillette introduces the Fusion 5-bladed cartridge razor 2010: Schick introduces the Hydro 5-bladed cartridge razor
6
![Page 7: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/7.jpg)
A brief history of shaving
Prehistoric times: sharpened rocks, clam shells 6,000 BC: invention of metal straight razor 1903: King Gillette introduces “safety razor” 1965: Wilkinson introduces stainless steel blades 1970: Wilkinson introduces single blade cartridge razor 1972: Gillette introduces Trac II cartridge razor 1975: Bic introduces single blade disposable 1998: Gillette introduces the Mach3 cartridge razor 2004: Schick introduces the Quattro 4-bladed razor 2006: Gillette introduces the Fusion 5-bladed cartridge razor 2010: Schick introduces the Hydro 5-bladed cartridge razor
7
![Page 8: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/8.jpg)
Projecting forward…
8
Gillette’s Law?
![Page 9: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/9.jpg)
Week 17/14/14 9
Breakout
Which of these innovations wasincremental?
Disruptive?
![Page 10: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/10.jpg)
Safety is relative
10
And this probablyoverstates it.
![Page 11: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/11.jpg)
Industry Structure
11
Wet Shaving = $16.7B global market
Source: Technavio
Separate brands forhardware and software
Single brand;hardware only
Single brand forhardware and software
![Page 12: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/12.jpg)
12
![Page 13: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/13.jpg)
13
![Page 14: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/14.jpg)
14
![Page 15: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/15.jpg)
15
![Page 16: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/16.jpg)
16
Note: Harry’s bought the German factory that makes their blades.
![Page 17: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/17.jpg)
17
![Page 18: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/18.jpg)
18
![Page 19: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/19.jpg)
19
![Page 20: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/20.jpg)
Let’s compare
20
![Page 21: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/21.jpg)
Software company
21
![Page 22: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/22.jpg)
Week 1
Forces acting on a business
7/15/14 22
The Business
Power, vigor, and competence of customers
Power, vigor, and competence of complementors
Power, vigor, and competence of suppliers
Power, vigor, and competence of existing competitors
Power, vigor, and competence of potential competitors
Possibility that what your business is doing can be done
in a different way
Source: Grove, “Only the Paranoid Survive”, 1996; derived from Porter
![Page 23: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/23.jpg)
Three Layer Model of Competition
23
Commodity
Benefits
Reputation
Price
Features
Image
![Page 24: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/24.jpg)
24
Breakout
Where do all these productsgo in our model?
![Page 25: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/25.jpg)
Where they compete
25
Commodity
Benefits
Reputation
![Page 26: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/26.jpg)
Market Forces: Wet Shaving
Industry RivalrySupplier Power Buyer Power
Threat of Entrants
Technology &Pace of Change
Globalization
Threat of Substitutions
GovernmentSocial and
Cultural Shifts
26
![Page 27: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/27.jpg)
The economics of shaving
Develop a model 2-blade shavers use 5 cartridges/month 3, 4, 5, and 6-blade shavers use 4
cartridges/month
Calculate total cost of shaving over a three-year period Include cost of handle upfront (if applicable)
Normalize to most expensive solution
27
![Page 28: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/28.jpg)
Total Cost of Shaving (Hardware only)
29
![Page 29: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/29.jpg)
Shave Duration Equivalents
30
0.00
15.00
30.00
45.00
60.00
75.00
Number of Hydro5-D shave year equivalents
![Page 30: Razor and blades module](https://reader034.fdocuments.in/reader034/viewer/2022042613/547cb8bcb4af9f9b158b52b3/html5/thumbnails/30.jpg)
31
Breakout
Thoughts?