Ravindra ppt 4th sem

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TOWARDS In partial fulfilment of the requirement of MASTER OF BUSINESS ADMINISTRATION In Rani Duragvati Vishwavidyalaya Jabalpur MBA IVth Sem. (Session 2011-13) Enr. No. BA/7459 Roll No.094954

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Market Potential

Transcript of Ravindra ppt 4th sem

Page 1: Ravindra ppt 4th sem

TOWARDS

In partial fulfilment of the requirement ofMASTER OF BUSINESS ADMINISTRATION

In Rani Duragvati Vishwavidyalaya Jabalpur

MBA IVth Sem. (Session 2011-13)Enr. No. BA/7459 Roll No.094954

Page 2: Ravindra ppt 4th sem

The Indian economy is still quiterelevant on agriculture and itcontributes nearly 14% of thecountry’s gross domestic productand almost 60% of thepopulation is dependent onagriculture.

The trend of organic food that wasinitiated in the developed regions.Europe and North America are thelargest consumers of organic food,however, the organic food market inAsia is likely to account for the highestgrowth rate over the coming years.

Organic Floriculture

Organic Wheat Crop

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Organic foods are producedthrough systematic farmingmethods that do not involve anyusage of pesticides and harmfulchemicals for production. Indiahas around 4.2 Million hectares ofland which is certified for organicfarming.

Increasing awareness towardsnutritious and healthy food andchanging lifestyle are aurging thedemand for organic food,particularly across the metro cities.Majority of the demand fororganic food is being contributedby cities such as Mumbai, Chennai,Delhi, Gurgaon, Bengaluru andPune.

Community based Organic Farming

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M.P. Vindhya Jaivik Herbal DevelopmentFoundation established as a Public PrivatePartnership (PPP) venture by MP Govt. in August2005 with the following objectives :

To Promote Organic Farming.

To reduce the role of Middle man in agriculture.

To Develop Organic Agri Export Zone .

To Enhance India’s Agro Export.

To Enhance the Living Standards of Farmers.

Improve the Health of people by providing Good & QualityProduct.

To Develop a Chain of Technology-Production & Market.

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Market Potential : The capacity of a location,such as a country, to become or to grow as ademander of goods and services that outsidesuppliers might provide. Various measures ofmarket potential are provided especially foremerging economies, intended as guides toexports and foreign direct investment

To make entry / exit decisions To make resource level decisions To make location and other resource allocation decisions, To set objectives and evaluate performance as an input to

forecast.

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Strengths Weaknesses Wide variety of fruits and vegetables and other

commodities can be grown organically. Very less consumption of chemicals in India as

compared to developed nations. These areas can beturned into organic.

Organic pockets existing in different parts of thecountryDifferentiation can be easily created

Rising interest of farmers as well as Governmentinterests in Organic farming

Various niches in fruits & vegetables can be created Increasing investments by Indian corporate firms in

agribusiness and specially in Organic farming

Short shelf life varieties Lack of farmer awareness about agricultural

practices, products and technologies for Organicfarming

Price competitiveness Lack of market information and intelligence Lack of Global market research Inadequate post harvest management and related

specialized infrastructure to support Organic foodproduction

Lack of R& D in Organic food production Unavailability of inputs used in the system Certification and labeling Less access to international market

Opportunities Threats Favorable Government vision WTO offering global opportunities Price –premiums in different markets Export opportunities in new product/market (section

) USA, Europe and Japan are rising markets Branding offers new opportunities for differentiation Rising demand for Organic products Big retail stores/chains coming up New developments in post harvest technologies. Private sector keen to join Organic value chain

Competition from domestic industry.

Threat from imported products.

Non-tariff barriers may be imposed by developednations

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People are much more conscious to their health nowadays.

Consumer do have demand for pure, natural and holistic food products.

Producers also shown that they are willing to go through organic farming system.

Govt., regulatory authorities, corporates, non-government Organizations etc. are also promoting and supporting such market.

There are huge market possibilities in future for Organic Food Products as well as are Organic agro inputs for farming activities.

Organic market is a future scope of entire food industry, have global demand, have local requirement and have a national opportunity.

The demand for organic products is growing fast (@20 percent perannum in the major developed countries). The organic food marketin India is expected to grow at the AGR of around 19% during 2012-17. After the research, I found following points regarding marketpotential for organic food Products in Indian Market, –

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Recent Primary data was not found, as very little awareness is inmarket regarding organic food products.

Sample size of 500 consumers over internet blogs , social net-workings and personal interviews, do not frame 100% righteouspicture on table.

The findings has been framed out from the questionnaire henceit is dependent on the responses , hence in a limit.

Major part of research is based on research reports, thesispresented and Statistics of Govt. sources, that may some timeright or may be malfunctioned.

Extensive Media Coverage and advertisement required forpromotion & Expansion of Organic Products.

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