RAVI KUMAR AGARWAL

LinkedIn: https://in.linkedin.com/in/ravi-aggarwal-59b0365 b X

Facebook: https://www.facebook.com/ravi.mukesh.Aggarwa l X

Twitter: https://twitter.com/Aggarwal_R V X

Contact No: 9619444010/9594332049

Email: raviaggarwal03@gmail.co m X

Digital Marketing professional with over 3 years (On Paper) of work experience, Worked for clients related to BFSI (Securities, MF & Motor Insurance), Travel, Entertainment & Education industry. I've had hands-on experience on almost all Digital channels (Paid/Owned/Earned) of Digital marketing - SEO, SEM, Social & Analytics. Specialize in delivering lead generation and performance campaigns with ROI (end to end) measurement.

I have increased performance of campaigns more than 20 to 30% for various clients like Franklin Templeton, ITM Groups, Angel broking, WesternUnion, SBI Mutual Funds. Which has led to Final increase in their overall spends on biddable Media platforms (Digital) by 25% to 30%. My 70% of experience is in performance campaigns.

Skill: AdWords (Search, GDN, YouTube, Remarketing, RLSA)

Level: Advanced (GCP Certified Fundamental 87% & Advanced 82%)

Skill: Google Analytics

Level: Advanced (Free Google Analytics)

Skill: Social Ads (Facebook, Twitter, LinkedIn)

Level: Advanced

Achievements

Skills

Skill: SEO (On Page & Off Page)

Level: Medium

Working as Assistant Project Manager – Biddable Media for “SMG Convonix” (March 2016 to Present)

Projects:

Franklin Templeton (SEM – Search + Display, YouTube)

SBI Mutual Funds (SEM – Search + Display)

Kotak Securities (SEM – Search + Display, YouTube)

WesternUnion (YouTube + Facebook)

Responsibilities:

Account Strategy & Expansion

Account Optimization & Reporting

End to end data Analysis (LMS & Google Analytics) for performance improvement

Building Decks for Pitches

Daily Client Relationship Management

Landing Page audits & Optimization

Managing a team of 2 - 3 People

Taken lectures as visiting Faculty for “ITM Business School” to give students an overview of Digital Marketing.

Worked as Search Engine Marketing Manager for “Grey World Wide” (Feb 2015 to Present)

Projects:

GoAir SEM Campaign.

HubTown SEM Campaign. – SEM + Media Buying (Branding + Lead Gen).

Epic Channel – YouTube, Facebook, SEM, and Show Launch Campaign – (Branding)

BSLMF – SEM Campaign + Media Buying – (Branding + Lead Gen).

Lifes a Party - Facebook Campaign – (Branding)

Adobe - Media Buying & Facebook Post Engagement ads – (Branding)

Experience

SaintGobain SEM Campaigns – (Branding)

Worked on Various client pitch (Abbott SEM & SEO Campaign, BSLMF SEM Campaign, Exide Life Insurance SEM Campaign, vivo mobiles).

Worked on Angel Broking SEM Campaign (with “DIGINITI”) for the period of August 2014 to Feb

2015 as freelancing project (Responsible for All the execution reporting and end to end data Analysis for more final conversions)

Worked as Digital Marketing Executive for ITM Groups Of Institution (From Jan 2014 to Jan 2015)

Work Profile: Responsible for Adwords Campaign (Search/Display), YouTube Advertising, Facebook Advertising, Part of SEO Team, & also responsible for Report making report and analysis of third party lead campaigns.

Projects: All Paid Ads on Google, YouTube and Facebook for UG & PG Courses, Sitemap creation for Website renovation of www.itm.edu & www.itmuniversityonline.org, Content strategies for Social Site Pages, Coordinating with vendors for Affiliate campaigns, giving leads feedbacks to vendors, report making and analysis.X

Internship:

Organization: The Brand Saloon

Duration: 6 months (Jan 2013 to June 2013)

Title: SEO & SEM Executive

Key Responsibilities:

Search Engine Optimization

Optimize Websites for search engines

Responsible for complete SEO process (on & off page optimization) and web analytics

Improving websites to enhance natural search rankings

Tracking and Reporting

Continually monitor organic search rankings to maximize traffic and sales

Provide ongoing SEO reports on campaign deliverables: ranking, traffic, conversions and other metrics (Google analytics, Webmaster tools or similar).

Keyword Research

Keyword research using Google Adwords Keyword Tool.

Create, categorize, and refine keyword lists to drive qualified visitors client.

Board/University

Examination

Academic

Name of School/College

Year

ITM

PGDM (Marketing)

2012-2014

ITM-Business School, Mumbai

TMBU(Bihar)

B.Sc. (Physics)

2008-2011

Marwari college, Bhagalpur

B.S.E.B Patna

H.S.C (science)

2006-2008

Educational Qualifications

B.N. College, Bhagalpur

B.S.E.B Patna

S.S.C

2005-2006

Gyandha High School

Birth Date: 27th January, 1992

Address: Flat no. 103, Sai Radhai Building, Sector 3, Belpada, Kharghar (Navi Mumbai), 410210

Personal Details