Ravetopia Word of Mouth ToolKit
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Transcript of Ravetopia Word of Mouth ToolKit
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Word of Mouth Marketing Premise:
When People LOVE ...
What You SAY & DO,
They will RAVE About you!
For Free.
Tuesday 05 April 2011
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Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Staff and Customer
Tuesday 05 April 2011
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Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Fascination Triggers :)
Tuesday 05 April 2011
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Premise:
When People Love
What You Say & DO,
They will Rave About you!
For Free.
Customer Experience. [consistent!!]
Tuesday 05 April 2011
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Premise:
When People Love
What You SAY & Do,
They will Rave About you!
For Free.
What, Where & Why Are We Saying It [Accelerating WOMM]
Tuesday 05 April 2011
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Premise:
When People Love
What You Say & Do,
They will RAVE About you!
For Free.
Word of mouth Marketing
[RaveTopia] Tuesday 05 April 2011
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Premise:
When People Love
What You Say & Do,
They will rave About you!
For Free :)
Tuesday 05 April 2011
![Page 8: Ravetopia Word of Mouth ToolKit](https://reader034.fdocuments.in/reader034/viewer/2022051314/54bd42064a795931148b45b2/html5/thumbnails/8.jpg)
Word of Mouth Tool Kit
Tuesday 05 April 2011
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Happy Staff = Happy Customers
Happy People Talk
Unhappy People Moan
Tuesday 05 April 2011
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# 1. PEOPLE
What Is Your Referral Number?
Net Promoter
Tuesday 05 April 2011
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# 1. PEOPLE
What Is Your Referral Number?
Tuesday 05 April 2011
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# 2. LOVE
Inspiring Fascination
Inspiring What PeopleSayThink Feel Do
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Find The Feeling[fascination triggers]
Trust
Power Prestige
Alarm
Mystique Lust
Versatility
Nurture
Rebel
Hero
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Prestige Strategy
Company Strategy
Link and Association
Sideways Fascination Trigger
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@ Every TouchPoint
# 3. DO
Create A Consistent Experience
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Consistent Experience ![Every touch point]
(Pain)
(Pleasure)
Contempt
AmazementIndifference
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#4. SAY
Where Are Our Customers
Saying What. Why?
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Simple, Clear, Relevant, Conversation
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Accelerate it ...
Michael
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Its About People, Not Channels or Technology Talk With Your Customer in Their Channel Build the Fascination, Be Consistent and Clear (and honest) Drive it. Acceleration B2B & B2C. It is Person to Person (P2P)
#4. SAY
Where Are Our Customers
Saying What. Why?
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# 5. RAVE
Go Beyond Marketing.
Start a Word Of Mouth Movement.
Inspire People and Relationships Continuos. Not start stop Human
Tuesday 05 April 2011