RatecardDigital IP BelgiumQ1-2021

IP Digital premium offer

Video Audio Display

More than

250 RADIOSDirect Display available for creative solutions offers only

For any direct display requests for RTL family websites, please contact Rossel

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Our precision data offer

Socio-demographic

Content Lovers

Location

Login Household data

Clusters(Household + Content + Intention)

More than 50 segments

Content consumption Advertising

Sustainable data combined with reactive/aspirational behavior

Available on all devices, platforms and types of sale

1st party Belgian data only (OLV & display)

Pro’s

Direct Sales Video

Length PreRoll/MidRoll InRead

% RON ROB CPV

7’’-15’’ 100% 31 € 18 € Net* 0,0120 € Net

20’’ 115% 35,7 € / /

25’’ 130% 40,3 € / /

30’’ 140% 43,4 € / /*Cannot be part of commitments

Mark-up Video(Doesn’t apply on ROB inventory)

+25%Existingsegment

+30%Customsegment

Specific sites ROS /Specific requests /

Buying optimisation

+20%

Long Form Offer

+25%RTL Play, 6Play, MyTF1

+30%RTL Play or 6Play or MyTF1

CPV Offer

+25%Instream

100% guaranteed on 100%/50%

(viewability/completion)

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RON offer impressions in Belgium & Luxemburg

Direct sales – video context offer

WOMEN MEN NEWSENTERTAINMENT SPORTLIFESTYLEYOUTH FOOD ANIMALS

3,3M 1M1,2M2M700K

GEEK & HIGH-TECH

1,7M 500K 5M 5M 500K

AVAILABLE ON VIDEO

Creative video formats : Enriched inStream

Enrich existing inStream formats with extra information and enhance interactivity

RON Offer (Web universe)ARROW targeting / Context offer possible

* ComPol if enriched format is served outside the IPB network : min. 50% of ad impressions on IPB and +2€ CPM for impressions served outside IPB

MULTIVIDEOSKIN 360° PANELSKIN

BASE CPM VIDEO +1 €

Creative video formats : Enriched inStream

Enrich existing inStream formats with extra information and enhance interactivity

RON Offer (Web universe)ARROW targeting / Context offer possible

* ComPol if enriched format is served outside the IPB network : min. 50% of ad impressions on IPB and +2€ CPM for impressions served outside IPB

PICTOSEEKBARCTA

BASE CPM VIDEO +1 €

Creative video formats : inVideo advertising

SKINROLL VIDEOSKINROLL DISPLAYINKROLL

Capture attention during video viewingEngaged viewer / Non intrusive / Premium inventory / Brandsafe

RON Offer (Web universe)Available contexts : Food, News, Geek & High Tech, Women, Men, Lifestyle, Youth, Sports, Entertainment

INKROLL : 15 € CPM / SKINROLL : 28 € CPM

Creative video formats : Display video advertising

VIDEO TAKEOVERVIDEO DISPLAY EXPANDABLEVIDEO DISPLAY

Only on RTL info (Takeover only on desktop)

BASE CPM DISPLAY +0 €DISPLAY BILLBOARD : 12 € CPM / DISPLAY TAKEOVER : 31 € CPM

Direct Sales Audio

Length PreRoll (10’ max) / MidRoll 30’

7-30 sec CPM 15 €

Mark-up Audio

+25%Existing segment

More than

250 RadiosInventory : 70% South – 30% North

AVAILABLE ON ALL INVENTORYAvailable segments

Gender/Age/Geolocation

Specific requests

+20% Capping,

specific station, …

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Direct Sales Offers

VideoOffer Format Price

Online Video ADPACKIP RON PreRoll 60% - Inread 40%

15ʺ

Light (138 000 AI) 3 000 €

Medium (235 000 AI) 5 000 €

High (480 000 AI) 10 000 €

Context Offer (PreRoll)Women, Men, Youth, Food, Geek & High-Tech, Lifestyle, Animals, Entertainment, News, Sport

CPM +20%

Creative video formats

Enriched inStream CPM +1 €

Video Display CPM +0 €

inVideo advertising (Inkroll / Skinroll) CPM 15 € / CPM 28 €

PNU video (InRead)(RTL Info, Sud Info, 7sur7, HLN.be,

DMorgen.be)

5 days (912 620 AI) 10 000 €

10 days (1 825 240 AI) 20 000 €

14 days (2 802 788 AI) 30 000 €

AudioOffer Format AI Price

AudioMix + PreRoll/MidRoll 100 000 1 275 €

OLA Adpack PreRoll/MidRoll 100 000 1 275 €

Nostalgie + PreRoll 100 000 1 275 €

GEN Z Audio PreRoll/MidRoll 125 000 1 250 €

ProgrammaticVideo

DealPre-MidRoll

(0-30") Floor*

InRead(0-45") Floor*

6" 12 € 5 €

from 10 to 25" 22 € 5 €

30" 25 € 5 €

Mark-up Video

+3 €CPM

+5 €CPM

Retargeting/remarketing

Long Form Offer

+3 €RTL Play, 6Play, MyTF1

+4 €RTL Play or 6Play or MyTF1

Specific sites ROS

+2 €

Specific Context

+2 €

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Offer Format Price

Creative videoformats

Enriched inStream Floor +1 €

inVideo advertising - Inkroll 10 €

inVideo advertising - Skinroll 20 €

ProgrammaticAudio

Deal Pre-MidRoll Floor

RON 8 €

More than

250 RadiosInventory : 70% South – 30% North

Mark-up Audio

+3 €Existing segment

+5 €Retargeting

AVAILABLE ON ALL INVENTORYAvailable segments

Gender/Age/Geolocation

Specific Station

+2 €

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ProgrammaticDisplay

Deal Floor

Pack RON 3,5 €

Interstitial 10 €

Native ad 4,5 €

Mark-up Display

+1,5 €Existing segment

+3,5 €Retargeting/Remarketing

Specific sites / Context

+1 €