Rate myproduct™ Automated Product Assessment Tool
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RateMyProduct™
gene2drug.com Life Science Industry Market Research
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Life Science Industry Market Research gene2drug.com
About BioInformatics LLC
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§ A full-service market research firm since 1994:
• Consulting and strategy development
• Expert interviews
• Focus groups
• Surveys
• RateMyProduct™
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Life Science Industry Market Research gene2drug.com
About BioInformatics LLC
§ Conducting market research exclusively on scientific markets:
• Lab products
• Analytical instrumentation
• Biotechnology research & bioprocessing
• Drug discovery & development
• Molecular diagnostics
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manufacturing & material science
chemical, food & beverage
environmental testing
clinical diagnostics
pharmaceutical agriculture biotech
laboratory products
life sciences
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Life Science Industry Market Research gene2drug.com
About BioInformatics LLC
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Project team includes scientists, statisticians and business analysts.
Instant access to a 71,000 member scientific online panel.
An Overview of Your Epigenetic Research
© 2009 BioInformatics, LLC www.gene2drug.com 3-17
* Totals are based on number of times an item was selected.* Percentages are based on number of respondents.
68%
57%
55%
47%
23%
20%
14%
10%
10%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Gene regulation
Disease mechanisms
Biomarkers
Basic biology of epigenetics
Therapeutic targets
Stem cells
Genomic imprinting
Transgenerational epigenetic
inheritance
Tissue repair/regeneration
X chromosome inactivation
Respondents 200
Gene regulation 135
Disease mechanisms 115
Biomarkers 110
Basic biology of epigenetics 94
Therapeutic targets 46
Stem cells 41
Genomic imprinting 27
Transgenerational epigenetic
inheritance 21
X chromosome inactivation 10
Question 9*
(check all that apply)
Conduct market research for all major suppliers in the industry.
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Life Science Industry Market Research gene2drug.com
Greg Thompson Director, Business Development
Robin Rothrock, Ph.D. Director of Publications
Mary Follin
Marketing/Sales Manager
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BioInformatics LLC Presenters
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Life Science Industry Market Research gene2drug.com
RateMyProduct
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Life Science Industry Market Research gene2drug.com
Solving Problems
§ The timeline is too short. § There’s too much guesswork. § The budget is too small.
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Life Science Industry Market Research gene2drug.com
What IS RateMyProduct?
§ Market Receptivity § Product Utility § Innovation § Marketing Effectiveness § Pricing Effectiveness § Purchase Criteria § Differentiation
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Life Science Industry Market Research gene2drug.com
RMP Score
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Life Science Industry Market Research gene2drug.com
How it works
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Life Science Industry Market Research gene2drug.com
Target audiences
§ Your 100 researchers can be drawn from either the U.S. or Europe
§ We have over 30 different techniques that you can choose from
§ And if you want, we can also narrow you choice down by area of research as well. After choosing your target audience, hit submit and we’ll do the rest
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Life Science Industry Market Research gene2drug.com
Target audiences
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REGION United States Europe SCIENTIFIC TECHNIQUE Cell-Based Techniques • Bacteria Culture • Cell-Based Assays • Confocal Microscopy • Eukaryotic Cell/Tissue Culture • Flow Cytometry • Fluorescence Microscopy • Gene Expression Analysis • High Content Screening • High-Throughput Screening (HTS) • Immunohistochemistry • Light Microscopy Genomics/Genetics Techniques • Classical End-Point PCR • Cloning/Molecular Biology Techniques • DNA/RNA Microarrays • Genotyping • Next Generation Sequencing • Real-Time PCR (including qPCR and RT-PCR) • RNAi (including siRNA, miRNA) • Sanger DNA Sequencing • Single Nucleotide Polymorphism (including genotyping,
discovery, validation)
Protein Techniques • 2-D Gel Electrophoresis • Calorimetry (including ITC, DSC) • Enzyme-linked Immunosorbent Assay (ELISA) • Label-Free Detection/Analysis (Including Biosensors, SPR,
etc.) • Light Scattering (MALS, DLS) • Mass Spectrometry • Multiplex Bead Assays • Protein Purification & Separation • Protein Structural Analysis (NMR, X-Ray Crystallography, CD,
etc.) • Western Blotting RESEARCH AREAS Biochemistry Cancer/Oncology Cell Biology Drug Discovery Genetics/Genomics Immunology/Virology Microbiology Molecular Biology Neuroscience Protein Sciences/Proteomics
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Life Science Industry Market Research gene2drug.com
How it works
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
RateMyProduct™
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Life Science Industry Market Research gene2drug.com
Cost of Market Research
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$10,000-$25,000
4-6 weeks
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Life Science Industry Market Research gene2drug.com
RateMyProduct
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$1,500
5 Business Days
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Life Science Industry Market Research gene2drug.com
11th Hour Gut Checks
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Life Science Industry Market Research gene2drug.com
Testing multiple regions & audiences
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Life Science Industry Market Research gene2drug.com
Monitor Performance
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Life Science Industry Market Research gene2drug.com
Benchmarking
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Life Science Industry Market Research gene2drug.com
Benchmarking
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Life Science Industry Market Research gene2drug.com
Benchmarking
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The average market receptivity score for this study is 5.9.
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Life Science Industry Market Research gene2drug.com
Benchmarking
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The average market effectiveness score for this study is 6.0.
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Life Science Industry Market Research gene2drug.com
Contact
Mary Follin
Marketing/Sales Manager
703.778.3080 x13
www.gene2drug.com
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RateMyProduct