2014 Media Kit

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M A R Y LA

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Rappahannock

Fauquier

ClarkeLoudoun

PrinceWilliam

Stafford

Fairfax

Alex.

Spotsylvania

Fredericksburg

HarpersFerry

Leesburg

Ashburn

Purcellville

Middleburg

Berryville

Manassas

Charlottesville

Lovingston

Palmyra

Gordonsville

Orange

Madison

StanardsvilleStanardsville

Louisa

Massaponax

Culpeper

Sperryville

WarrentonWashington

Marshall

Gainesville

Woodbridge

Waynesboro

Staunton

HarrisonburgHarrisonburg

FrontRoyalFrontRoyal

Winchester

Lake Anna

D.C.

Richmond

Louisa

Fluvanna

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Culpeper

Madison

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Few places can lay claim to...

√ being home to one of the world’s greatest restaurants and inns

√ having residents that include former Cabinet secretaries, Senators, Congressman, Supreme Court justices, top corporate executives, prominent journalists and leading figures in the arts, among others

√ being a country oasis, protected from mass development, that attracts people who could chose to live anywhere...

Rappahannock County can.2014 MEDIA KIT | 3

A SPECIAL PLACE

Whether it’s a farmer looking for a new pick-up or a ‘weekender’ planning an extensive home renovation, both likely share one thing in common: Due to the county’s unique land-use culture, Rappahannock residents do most of their shopping in nearby counties. There’s one way to reach this lucrative group: advertising in the Rappahannock News.

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OUR MARKET OUR AUDIENCE$417,700

Median value of owner-occupied housing

units, 2008-2012, in Rappahannock County

Surrounding counties:Fauquier: $363,600Culpeper: $265,600Madison: $227,700

Page: $178,600Warren: $231,700

77.4%Home ownership

rate, 2008-2012, in Rappahannock County

In Virginia:67.8%

$61,974Mean family income,

2008-2012, for full-time Rappahannock residents*

* Does not reflect “part-time” residents, who skew even

higher-income

2014 MEDIA KIT | 5

Source: U.S. Census Bureau

5,982Estimated Rappahannock

News paid audience*

6,205Estimated Rappahannock

County population 16+

2,601Rappahannock News

paid circulation

3,276Total Rappahannock County

households 2008-2012

ABOUT COMMUNITY NEWSPAPER READERS

Community market adults who say newspaper ads are influenctial in making purchasing decisions 65%

Community market adults who rarely or never rely on radio for purchasing decisions 78%

Community market adults who rarely or never rely on television for purchasing decisions 70%

Community market adults who rarely or never rely on Internet for purchasing decisions 45%

Community market adults who read classified advertising 81%

Community market adults who read public notice adveritising 75%

Average amount of time spent with each edition of the newspaper 38.95 minutes

Percentage who read all or most of each paper 73%

Sources: National Newspaper Association database, 2010; Editor & Publisher, 2008; NNA/Reynolds Journalism Institute annual readership research, 2011; U.S. Census Bureau

READERSHIP, NOT CIRCULATION, DRIVES RESULTS*

The most common question we’re asked by advertisers is, “What’s your circulation?” Although we’re proud that based on paid circulation, the Rappahannock News reaches the majority of county households, we’re always quick to say that readership is what’s most important in driving results for their business.

Circulation is the number of copies delivered directly through paid subscriptions or purchased at local stores. Readership is the number of people who read the paper on a per issue basis.

The difference is a result of what is called pass-along. Based on industry research, almost every copy of a community paper such as the Rappahannock News gets read by at least 2.3 people.

Circulation breakdown (12-month average): Press run: 2,544; In-county mailed subscriptions: 1,373; Retail sales: 858; Paid digital: 235; Out of county mailed: 132; Other mailed copies: 4; Complementary: 17; Not distributed/sold: 161. Percent paid: 99%Source: U.S. Postal statement, Sept. 26, 2013

3.9%Rappahannock County

unemployment rate, Nov. 2013

Surrounding counties:Fauquier: 4.1%Culpeper: 5.2%Madison: 3.7%

Page: 8.7%Warren: 4.9%

Source: Va. Employment Commission

2 x 2”

2 columns x 2”: $57.20

2 x 4”

2 columns x 4”: $114.40

2 x 5”

2 columns x 5”: $143.00

2 columns x 7.5”1/8 page: $214.50

1/4 page

3 columns x 10.5”1/4 page: $450.45

1/8 page

1/2 page

6 columns x 10.5”; 3 columns x 3 columns x 21”1/2 page (Horizontal & Vertical):

$900.90

1/2 page Full page

6 columns x 21”Full page: $1,801.80

Front Page

6 x 2.5”

Bottom Strip6 cols x 2.5”:

$500

6 cols x 4”: $6006 x 4”

2 x 5.25”

Jewel Box2 cols x 5.25”:

$500

DISPLAY PRICINGRate per column inch: $14.30 (open) $16.82 (agency)

To determine the total inches of your ad, multiply the number of columns by height of the ad

4-Color rates $175 per page/ad

Contract discounts do not apply

CONTRACT DISCOUNTS6 weeks: 10%; 13 weeks: 15%; 26 weeks: 20%; 52 weeks: 25%

OUR DIGITAL PORTFOLIOwww.rappnews.com is the most visited web site in Rappahannock County

Leaderboard728 x 90 pixels & Skyscraper160 x 600 pixels

$50/week (positions rotate

ads for up to three advertisers)

Sponsored Content

$65/week (includes social

media promotion and link in weekly e-mail newsletter)

Sponsored: Vets CornerWhat Is Acupuncture?

Acupuncture has been used for dogs and cats as long as for humans.

17,560Average monthly unique visitors,

Jan. 1 - Dec. 31, 2013

30,131Average monthly

page views, Jan. 1 - Dec. 31, 2013

Source: Google Analytics

Tile300 x 250 pixels

$30/week (position rotates

ads for up to three advertisers)

2014 MEDIA KIT | 7

Rates reflect digital add-on to print buy and digital-only homepage

placement. Please ask about additional

web-only options.

Space reservation

deadline: Tuesday,

9 a.m.

EXPAND YOUR REACHReach an audience of up to 650,000 readers weekly in the region surrounding Rappahannock

through our partnership with Times Community Media:

COMBINATION DISCOUNTS2 publications: 20%; 3-4 publications: 30%; 5 or more publications: 35%

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SPECS & DEADLINES

Community, communicated.

Editorial and Advertising office:

309 Jett St., PO Box 59Washington, VA 22747Voice: 540.675.3338Fax: 540.675.3088

rappnews.com

9:00 a.m.

PRE-PRINTS & INSERTS

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CLASSIFIED ADSPlease call or email our partners at the Fauquier Times to purchase a classified ad in the Rappahannock News:

Investor Warren Buffett on the power of newspapers in a changing media world:

Newspapers continue to reign supreme, however, in the delivery

of local news. If you want to know what’s going on in your town — whether the news is about the mayor or taxes or high school football — there is no substitute for a local newspaper that is doing its job... Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensable to a significant portion of its residents.”

Community, communicated.