Devbridge Group presents

DEVBRIDGE.COM Aurimas Adomavicius, Co-Founder, President

Rapid Prototyping v2.0 October, 2016

1. WHAT? 2. HOW? 3. DID IT WORK?

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Vostok 1 108 minutes 17,500 mph

203 mile altitude

Innovation

Timely, skillful, and lean execution of great ideas that already exist on the front-lines of your business.

Innovation

Timely, skillful, and lean execution of great ideas that already exist on the front-lines of your business.

Speed to market is critical.

1

Cross-functional skill set

2

Minimize risk, fail often

3

$472M

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$5 Million, One Try

failure rate66%spent annually on digital products that do not deliver value$30Bproblems found by users40%of budgets consumed fixing self inflicted wounds80%

Forrester Research

Gartner

Dynamic Markets  Limited 2007 Study

Forrester Research

Align sponsors and stakeholders

Test against market (MVP)

Test product with customers

Improve idea of product

1. 2. 3. 4.

Why Prototype?

Rapid Prototyping V2.0

1. WHAT?

Story mapping

Roadmap prioritization

Interactive Prototype

1st workshop

Goal setting

Customer interviews

User personas

User Testing

InVision Prototype

User Testing

Prototype Revisions

2nd Workshop

Bail

Bail

Duration: 2 weeks to 3 months Investment: $20,000 to $150,000

Rapid Prototyping V2.0

Prototype BenefitsBenefits should align with timely, skillful, and lean execution of great

ideas that already exist on the front-lines of your business.

Align sponsors and stakeholders

Test against market (MVP)

Test product with customers

Improve idea of product

1. 2. 3. 4.

Increase Validation Speed

years to secure seed funding of $7.2 million for scaling product3of a year to create prototype, test, validate business model?1/3

$62M vs. $380MSpaceX Boing & Lockheed

PM

A FE D

UI UX

QA

A Lean Team

Product Manager Architect Front-end Engineer Back-end Developer Quality Assurance Analyst User Interface Designer User Experience Designer

7 FTE’s

Engineering

Design Product Management

Digital Product

PM

A FE D

UI UX

QA

A Lean Team1. Localized decision making 2. Cross-functional approach 3. Ability to adapt to change 4. Ownership of delivery 5. Lean and effective

Story mapping

Roadmap prioritization

1st workshop

Goal setting

Customer interviews

User personas

Lean Requirements1. Define success state 2. Just-in-time requirements 3. Customer-influenced 4. Prioritized based on value

to market

A Story

As a farmer, I want to be able to digitally sign my pending contracts so that my day in the field would not be disrupted.

User persona

what and why, not how

https://vimeo.com/devjamvideo

David Hussman

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2. HOW?

Story mapping

Roadmap prioritization

Interactive Prototype

1st workshop

Goal setting

Customer interviews

User personas

User Testing

InVision Prototype

User Testing

Prototype Revisions

2nd Workshop

Bail

Bail

Rapid Prototyping V2.0

2 months for a data driven prototype 500 Hours

0.5 month for an Invision prototype 120 Hours

3 months for UT’ed prototype & market testing 1500 Hours

+ validation & tech. spikes

+ POC testing & market validation

Concepting & alignment

Risk hedging

How Risky is Our Failure?

3. DID IT WORK?

Testing ProcessThe overall approach is divided into phases - planning as well as testing and analysis. We require client participation in three process points: An initial planning workshop, user recruiting and test facilitation. All of the points in this process can be scaled to meet the needs that are identified in the initial workshop.

WorkshopTest Prep ReportingAnalysis

@4-6 Weeks

1st workshop Onsite Days

Staff

2 HOURS 1st WORKSHOP

2-3 DAYS USER RECRUITING

Testing

Recruiting

Planning Testing/Analysis

3-5 DAYS PART TIME TEST SUPPORT (onsite only)

Generative research

Identifies user needs and is meant to determine what to design.

Formative research

Summative research

Research Types

1 2 3

Before design During design After design

Informs the design directions to move forward with. It is basically meant to determine how to design.

Validates if a design is successful and what to do for the next version of the product.

Research types vary based on product maturity - prior to building, during design, after release to market.

Behavioral analytics are very useful when sufficient volume of interactions can be monitored on a market-deployed MVP.

MVP1 ANALYTICS@4-6 Weeks

MVP2

What’s Next?

DesignLean req’s

SPRINT 1 SPRINT 2 SPRINT 3

Design for sprint 2

Design for sprint 3

Design for sprint x

Dev. low UI cost features. Dev Dev

UT

Rapid prototype

User research

UT

Align sponsors and stakeholders

Test against market (MVP)

Test product with customers

Improve idea of product

1. 2. 3. 4.

Fail. Learn. Repeat.

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Thank You.DEVBRIDGE.COM Aurimas Adomavicius, President