PROFICIENCIESTECHNICAL

PROJECTS

“I AM

ACHIEVEMENTS

EXPERIENCEHOW I AM PACKAGED:

Strategic, hands on creative design that activates brand & retail strategy and brings brands to life.With more than 15 years of rich experience in retail brand experience design,planning project management, cost controlling, merchandising, retail operations and executing all aspects of brand development including assessment, ideation, design presentation and implementation.

Specialities: Experience in Luxury Retail Design, Store Design & Planning, In-Store Merchandising, Point Of Purchase, Way Finding Signages, Exhibition Stall Designing, Launching Local Brands and Shoppers Marketing.

RANJAN MANJREKAR (Independent)LO’REAL, MAYBELLINE,GARNIER - Design Management,NIPPON PAINT - Design Management, Lipton tea kiosks - Design Management,Kwality Walls SWIRL’S - Design Management, Birla White, UltrTech Exhibition StallPlanning & Designing, NIVEA-Project Cleopatra - Design Management,AIR INDIA Logo Signage - Design Implementation Consultancy,LAKME Airport Retail - Project Famingo - Design & Implementation Consultancy.Eggs N Kebabs - Design Management.

VARIOUS AD AGENCIESVespa Stores, POWER Petrol Pump Branding, Johnnie Walker Airport Retail, POND’S International, DHL Outlets, Reliance Mutual Fund Offices,Reliance Life Insurance Offices, Delhi Airport (Old) Signages.

MAXIMUSPOND’S COSMETICS-Skincare, Fair & Lovely -perfect radiance,Pantaloons Watch (RIG,UMM,Cube) launch, Reliance RIM Stores,ITC Sun feast pasta launch, LAKME Hairnext Launch.

PRIMESITEReliance Energy - Brand Management.

RUDRAA graphicsFounder & Principal Retail & Exhibition Designer.Period - March 1990 to February 2003.

Primesite: Retail Division of Mudra CommunicationsDesign Head - West & South.Period - March 2003 to February 2004.

MAXIMUSDesign Head - RetailPeriod - March 2004 to November 2006

RANJAN .MANJREKAR(Independent Retail Design Consultant)Period - December 2006 to Present.

EDUCATIONEDUCATIONAL QUALIFICATION

Diploma In Applied ArtsDiploma In Mechanical DraftsmanshipDiploma In Photography

ACHIEVEMENTS

Birla Shoppe - Best Stall- Cement EXPOION EXCHANGE - Best Stall - WATERASIAVespa - VMRD - Category - Transportation Speciality - Merit AwardVespa - Automobile - Permanent Silver - Internal Display Award.UMM Watch Infill Silver Award - POPASIARIG Infill - Merit Award POPASIAKwality Walls SWIRL’S - Silver Award - POPASIA

TECHNICAL SKILLS

Coral draw, Photoshop, Auto Cad,3D Max.

PROJECTS

PROFESSIONAL EXPERIENCE

We think listening to your clients is themost important part of the process.

This is based on listening to you,and is a good reference point.

We look at the market whatother people are doing,what works and why.

This is when we use ourknowledge and researchand your brief to comeup with ideas.

A good design ensures theclient gets the highest quality solutions.Appropriate to their business & budget.

We always try to and do apresentation so we not onlyshow our work, but also ourthought process.

After we present to youwe always like to hearyour comments, it is very important to us that we workwith you to get the best result.

We can help deliver your projectfrom sketch to implementation.

THE DESIGN PROCESS: A design brief ensures that all parties understand the objective, audience & expected results

of the project from the outset. In many ways the brief is the blueprint that leads us to final result.

=I WANT AN

EXPERIENCE.

Vespa & Celebrities

Vespa Cosmopolitan

Why ? Vespa = bee = WASP

Vespa is the only scooter in the world with steel body

Vespa Fashion

Vespa Lifestyle

Vespa & Cinema

An Iconic brand,an emblem of timeless fashion, lifestyle & technoloy.

The Vespa store concept is designed to create a stage for experiencing the lifestyle statement that scooter stands for.The exclusive store stands out as contemporary and inviting for potential customer to feel comfortable and a differentiated buying experience.A store concept that makes a distinct ‘Vespa “ statement in the understated Italian style.

The Vespa store concept is designed to create a stage for experiencing the lifestyle statement that scooter stands for.

Store Entry-Exit

ABCDEFGHIJKLMNOP

. Reception

. Backdrop

. Scooter display stand(raised)

. Scooter display stand.

. Scooter Information stand.

. Poster (branding).. Sales tables.. Leaflet stand.

. History wall.. Seating area.. Information kiosk.. Scooter shades display.. Office area.. Payment counter.. Accessories display stand.. Discussion table.

A

B

C

D

E

F

G

H

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M

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O

C

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D D

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H

STORE DESIGN

The store front is designed to give an uninterrupted view of the whole brand experience & its aspirational offerings.

Entering the store the reception area acts as the first impression point for the brand experience.

Day view Night view

3D views of Vespa flagship store.

History wall:Inspired from theVespa museum in Italywhere scooter models from start of Vespa are kept,The whole history of Vespa is presented in a shortformat with LCD TVwhich gives overallbrief of the company.

Service stationScooterstand

Reception TableInformation kioskAccessories display

STORE DESIGN

Implementation.

STORE DESIGN

ABCDEFGHIJ

. Help desk

. Working counters

. Back office

. Key customer cell

. Counter numbers.

. Cash collection center. Automatic cheque clearing. Cheque drop box

. LCD TV. Seating area.

B

C D

A

F

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I

Entry-Exit

Brief: As Reliance Energy took over from BSES the primary job was to change the work culture.Consumer should not waste time running at every window.

Concept: Bank operation theme was applied here. Consumer walks in shows his complaint to the “HELP DESK”he gets a counter foil, he waits in waiting lounge,his number is displayed on LCD TV & digital display to which counter he shouldattend, his problem is solved.Customer Care Center

Waiting Lounge

ChequeDrop Box(Free standing)

ChequeDrop Box(Wall Mounted)Customer Grievances zone

Customer Care Center (Complete view)

Customer Care Center

Customer Care Center concept rendering.

Customer Care Center

Bill collection Center,Signages.

Customer Care Center

Implementation.

... Converted to mnemonics

Story of a paint drop...

Concept translated from a paint drop story to mnemonics to graphics to branding & translated to store design.

To wall graphics To wall branding To wall branding

... It’s Journey ( From raw material to manufacturing )

... It’s Formation ( It’s shapes & structures )

... It’s Destination ( Brand “ NIPPON PAINT” )

... a paint drop

A

B

Product Display Area: Interiors ,Exteriors, Wood & Emulsion.Technical description, product display & painted samples.

Reception Area:

C Sales Area:

D

E

Colour Creation Zone: Colour themes, Colour visualizer,Colour of the month (changable),New Colour launch area.

Consumer Sitting Area:

F Cash Collection Area:

G Accounts Area:

H Consumer waiting area:

C

A

B

D

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FG

H

A

B C

DE

F

H

THE ENVIRONMENT OF LUXURY

Luxury is the indescribable sum of parts that creates a unique experience. It is the artisan attention to detail,

the nuance of the treatments and the elegance of materials. It is more than interpretation of the brand; it is the world in which the brand becomes the product.

Specialty in design, development and delivery of branded, luxury retail environments, Experience can be created that people remember. crafted with insightful design.

Resist definition and use your brand to inspire. And the result is an informed interpretation of your business in the luxury space.

Understanding of how to craft an environment and shopping experience that enables our luxury retail clients to succeed, regardless of market.

Whether developing a new store concept or rolling out an existing prototype, companies are helped to translate their brands for the international marketplace.

L’Oreal Paris is a French company & a global leader in beauty trends.L’Oreal Paris provides accessible luxury for all those who demand excellence in beauty.L’Oreal Paris brings you an exciting interactive experience in Skin care, Makeup, Hair color, Hair care

Staging Cube

Staging Niches

Testers

Make Up Area (Black shaded) Skin Care Area (White shaded)

Staging Cube Staging CubeMakeup testing areaTesters

Separate sections forEyes,Lips.Nails

Flagship counter is divided in to two sections Makeup & Skin care.Makeup section - Staging cube & visual,testers for face,eyes,lips & nails.make up testing area.Skin care section - Staging cube,visual & display area,testers,skin analyzer.

Staging Niches

Testers

Staging Cube Staging Cube

Skin Analyzing area

Testers Makeuptesting area

Mid size counter is divided in to two sections Makeup & Skin care.Makeup section - Staging cube & visual,testers for face,eyes,lips & nails.make up testing area.Skin care section - Staging cube,visual & display area,testers,skin analyzer.

Skin Analyzing area

Elements shown are used as per the brief & space allotted.

Make Up Area (Black shaded) Skin Care Area (White shaded)

Staging Niches

Testers

Staging Cube

Testers

Staging Niches

Testing area

Front Counters

Free access counter

3D views of different formats from flagship counter to mid size to small formats.

3D views of different formats from flagship counter to mid size to small formats.

Lo’real Flag ship store in Mumbai.

Simple & Triple casing view

Material Colors”1) Luster Red IRIODIN 1232) Silver white3) White indecent pearl

Acrylic Product Display

Inner drawer

Drawer sliding on rails

POND’S

POND’SCOUNTER DETAILS

POND’S

POND’S

Island Counter:(height below 4 ft)

Cubi hole

Product display

Staging Cube

Skin Analyzing area

Back wall

Shop in Shop

Back wallCubi hole

Product display

CDU

POND’STested by generations of women,Pond’s offers effective skin care products without the expensive price tag.With today’s women busy balancing work, family and everything else that comes their way,Pond’s wants to helpsimplify life by simplifying skin care,with beautiful results every time.Rediscover Pond’s and discover the beauty of simple skin.

POND’S Various formats to be put in retail space.

POND’S Implementation.

Know Your Retailers

Knowing a retailer's POP limitations is critical. Designing projects that

won't be allowed on the floor is a waste of time and money.

Ask these key questions before you begin.

i) Do you have a retail standards document?

ii) Are there any height limitations?

iii) Does the POP solution need to complement your in-?store strategy and, if it does,

how can we best do this?

Know Your Target and Respond to Their Needs

Know your target first. Understand who they are and how they talk.

Focus on clearly communicating the right message in the right way.

Answering a consumer's fundamental needs is much more powerful than simply

stating your product's basic benefits.

Location, Location, Location

Consider what the shopper is thinking depending on where they are in the store.

We've got something special planned and it's in the works as you read this.

Make it Easy

Make it easy for the consumer by making your product easily accessible.

Over will have a negative impact on sales. designed displays

Make Your Product the Hero

Use your display real estate to communicate the best reason(s) why a shopper

should need your product and let the packaging speak for itself.Avoid displays

that cover too much of the product packaging.

.

Be Bold, Clear & Direct! i) Keep the text short and punchy: ii) If possible, make your benefits visual: Images are an automatic read! iii) If you don't say it well, you're not saying anything at all:Example: A sign from 10 feet away - 1 inch = 140 points This is a good guide for most typefaces, it's a good idea to print things and see for yourself.iv) Use bold, high-?contrast colours.

Create an Experience

“People spend money when they are having fun.” – Walt Disney

Tell a story, and create an experience. Delight, engage, and motivate.

The best, the brightest, and the biggest connect with customers, at every touch point.

Leverage a great ad campaign or promotion. If you already have a great brand

experience, you're already 90% of the way there.Know how to use bells and whistles.

Sound or movement should always enhance, not annoy. Think about retail employees

as well as shoppers: Loud repetitive sounds will be shut off and continual motion can

set off store alarms after-?hours. Audio and motion work best when they're triggered

by the shopper.

Be Creative (and Stay on Brand)

Respect style guides: Great brands are built on ridged systems that

encompass an overarching visual theme yet have the flexibility to

accommodate different applications.

Effective Communication Real Estate

Always consider where the shopper is looking. The normal human visual field

extends to approximately 50 degrees in each eye vertically and 60 degrees

horizontally. The typical shopper gaze hovers between 3 1/?2 and 4 1/?2 ft,

knowing this try to place your message in that strike zone.

Choose Appropriate Materials

To help you determine which material is right for your project,

ask these questions.i) How long does it need to last? ii) Is it for interior or

exterior use? iii) Is it in a high-?traffic or low-?traffic area? iv) Would an initial investment

in permanent POP save you money over the long term?

v) Can anything be cut to save material costs and reduce environmental impact,

without harming the display's integrity?

Timing is Everything

Giving designers more time allows them to consider the best options.

Smarter design can result in modular solutions that can mean dramatic

long-?term savings. Extended time lines can also allow a producer to source potential

offshore production or to special-?order materials.

. Be the Shopper Forget what you do for a living. Step away and look at

the element through your shopper's eyes. Then ask yourself,

“Would this encourage me to buy this product?”.

LIPTON TEA CAN DO THAT

Ice creams

Snacks

Moctails

Lipton tea

BRIEF: Healthy hangout where snacks.moctails,ice cream would be served with Lipton tea category.

IDEA: To create a space which brings alive vitality through the retail experience & make this space as a healthy hangout

Sensory touch points: Sight ---- Color, formTouch — Ingredient paletteSmell ---- Eatery fragranceHearing - Listening postTaste ---- Lipton eatery

LIPTONRETAIL DESIGN

Header

Mocktail storage

Billing area

Lipton logo(back lit)

Lighting

Snacks storage

Branding

Ice cream storage Foot rest

Eating area

Listening post

Menu boards(back lit)

Mocktail storage

Branding

After initial sketches 3D views were rendered, equipments sizes & electrical requirements were taken into consideration,work space for staff was calculated,storage space was calculated as per the product needs, materials were suggested as per the water usage & heat generated.Work was divided into work shop fabrication & installation.

BRAND ARCHITECTURE

Traditional Liptonform taken from logoconverted intobrand architecture

BRAND IDENTITY

Color & formwhich denotesfreshness

After initial understanding of the brand the concept was divided in to two parts Brand Identity -Color,branding, & Brand Architecture-forms,shapes,materials.The space was segregated as per the products sold snacks,mocktails,ice cream, Lipton tea, separate eating& music area was allocated as per the equipments.

RETAIL DESIGN STRATEGY

IMPLEMENTATION After 3D views working drawings were needed to get approved from WIPRO major work was done in work shop & rest was done on site in given time.Final implementation was done at WIPRO Kolkata.

RIG WATCH IN FILLS BRIEF: Watches were for young outdoor explorer-people.

RETAIL DESIGN STRATEGY: Challenge was to create a virtual out door would in a very small space.out door jungle sport was taken as basic theme with tree as basic brand architecture. Wood log was taken as basefor display, Branding was printed on canvas was fitted with a thin rope to give out door effect.

WATCHES FOR OUT DOOR EXPLORERS BASIC THEME BASIC FORMS

INSPIRATION FOR BRANDING

3D CONCEPT

PROTOTYPE

UMM WATCH IN FILLS

WATCHES FOR MUSIC LOVERS

BASIC FORMS

BRIEF: Underground Music Movement (UMM) is associated with music & has sponsored huge music events likeUmbria Jazz Feast & MTV @ Coke Live. UMM watches were for music lovers.

RETAIL DESIGN STRATEGY: Challenge was to create a virtual “MUSIC STATION” a CD player was fixed in theCDU with head phone stand. Basic music elements were taken to create UMM CDU design.

POPAI -SILVER

3D CONCEPT PROTOTYPE

UMM WATCH IN FILLS BRIEF: Underground Music Movement (UMM) is associated with music & has sponsored huge music events likeUmbria Jazz Feast & MTV @ Coke Live. UMM watches were for music lovers.

RETAIL DESIGN STRATEGY: Option-2 - using basic musical element Guitar & Cd’swere taken to create UMM CDU design.

BASIC FORMS

3D CONCEPT PROTOTYPE

hairnext

Hair style nemonicwere taken asbrand architectureto form display shapes

Brief: Different products for different hair styles, hair trends.

Concept : Nemonics of different hair applications were taken as brand architecture to form display shapes.

Brief: Portable offices, easy to transport to anydesired destination.

ReflectiveMirror

BrandArchitecture of

“TOOTH”

Branding

Product Display

Yellow Meter(To check teeth yellowness)

Tooth paste Interactive Display

MS frame workDuco painted

S/S sheet,heavy gauge,perforated holes at every 6”for wind to pass,Duco painted as perbrand colors.

Neon tubesas per brand colors

38’.6”

24”

Brief: To get the right visible size. Material suggestion

Action Plan: Visibility test was done by placing logo printed flex, desired size (38’.6” X 24’) was achieved,Brief size & structure of hanger to put the logo was explained toStructural engineers, S/S material was suggestedwith holes at the distance of 6 inches for wind to pass, neon material was suggested with “AIR INDIA”color scheme.Logo Signage Implementation

Site simulation (day view)

Site simulation (night view)

Visibility Test Desired sizeof the signage

ns to os a Be eR . li7 eve

rotanimircsiD .8

9. Essence

4. Insight

2. Competitive Environment

3. Target

1. Root Strengths

The original product, values and/or benefitsthat made the brand great and on which we want to build.

The person and the situationfor which the brand is alwaysthe best choice, defined interms of their attitudes andvalues, not just demographics.

The element of all you know about the targetconsumer and their needs(in this competitive

environment) on which the brand is found.

The differentiating functional, emotional and sensory benefits that motivate purchase.

The distillationof the Brand into

a core ideaor promise.

The proofwe offer tosubstantiate the benefits / brand experience.

The market and alternativechoices as seen by the

consumer and the relative value the brand offers in

that market.

The single most compelling and competitive reason for the targetconsumer tochoose thebrand

The brand values-what the brand stands for and believes in- and its personality.

R-255 G-229 B-29

Egg Yellow

R-254 G-0 B-0

Kebab Red

R-0 G-0 B-0

Mystery Black

Carry bags with messages

Delivery vehicleCookWaiter

Cutlery branding

Store design”Complete fresh approach in terms of brand identity & brand architecture, egg yellow colour was used as base colourtouch of kebab red was used to add vibrancy. Sitting arrangement of with bar tables used to give relaxed atmosphere to theconsumer. Counter foil number to be given to the consumer to know exact how much time would be required to get his food.Menu boards placed above the counter each of eggs dishes & kebab dishes,LCD to inspire consumer on how dishes are made.

Exhibition Stall Designing & Implementation

GET HERATTENTIONINSPIRE HER TO CONNECTWITH YOUR BRAND

NEED ARISES

AWARENESS

STORE ENTRANCE

HiINTRODUCE HER TO THE BRAND.

INVITE HER IN.

VALIDATE

ENGAGEMENT

NAVIGATE & FILTER

I LIKE...PURCHASE

CONSIDERATION

EXIT

ACCOMPLISH

RELATIONSHIPESTABLISHED

AMPLIFY

SELECT

ENTERTAIN HER.SURPRISE HER.

UNDERSTAND HER.CONNECT HERON A DEEPER LEVEL.

REASSURE HER.BE HONEST WITH HER.

BUILD HER CONFIDENCEAS SHE GETS READY TOMAKE HER CHOICE.

GET TOKNOW HER.LEARN WHATSHE LIKES.

ELIMINATEBARRIERSTO PURCHASEMAKE HER FEELSUCCESSFUL.

REFRAIN FROMPUSHING OR SELLING BE BETTER IN THE FUTURE.

THANK HER. INSPIRE HER TO STAY CONNECTED.

REINFORCE HER.ACCOMPLISHMENT.

OFFER HER ASUPPORTPLATFORM.

INSPIRE HER TO SHARE.

WhatsApp

Objective : To give “Royal Treatment” to the consumer &spread mouth to mouth publicity of Magnum taste.

The Strategy : A Royal Throne to be placed near the entrance,Consumer to click their photograph sitting on the throne.Communicate (mail,facebook,whatsapp etc.) with his five friends or relatives, show on the Magnum counter & get 25% off on any Magnum variant.

Brief: To spread the Magnum Magicby word of mouth & to give theconsumer “Royal Treatment”.

A Royal Throne to be placed near the entrance. Consumer to click their photograph sitting on the throne.

Show on the Magnum counter

& get 25% off on any Magnum variant.

Enjoy

Communicate

(mail,facebook,whatsapp etc.)

send your photograph

to five friends or relatives.

Register Category Invite Engage

Motivate Lead To Category Reason to buy Inspire him to Stay Connected

Register Category Engage Lead To Category Invite

Purchase

Register Category Engage Lead To Category Invite

Purchase