Changing the brand perception of

on

Social Media

Holi Contest(16th – 18th March 2014)

#RangBarse

Objective

To Build an interactive community to celebrate the festive spirit of Holi and make it an amazing experience for the audience.

#RangBarse

Execution

1. It was a 3 days contest executed on 16th March

2. The contest ended on 18th March

3. All entries were closely monitored to check if all steps were followed

#RangBarse

Strategy

1. In order for an entry to be qualified for the contest, two rules were mandatory – Use of hashtag #RangBarse and use of Star CJ’s twitter handle @starcjalive

2. The contest was promoted in full swing on twitter

3. Star CJ alive supported the contest by sharing some picture of famous holi songs and letting followers guess it.

#RangBarse

#RangBarse

Criteria

1. The Entries were judged on the basis of number of tweets, and retweets and use of hastag #RangBarse

2.Based on this two winners were selected, to give headphones.

Rise in User Engagement

1. Followers:

200 + new followers

2. Retweeted by Contest Influencers

#RangBarse

Tweets

#RangBarse

Winner sharing their prize through tweet

#RangBarse

Thank You