Randy Rzewnicki, Ph.D./Holger HauboldHEAT Workshop Utrecht

January 2016

Applications of HEAT

What can you use it for?• Project Evaluation: new or old

projects – Value of health benefits of increased use

• Assess current use – What is cycling worth in my city, region,

country?• Modelling

– Projected future cycling

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What data do I need to start?

• Number of people affected • Data on levels of walking/cycling• Average duration or distance

walked/cycled

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Read the user guide!• http://www.euro.who.int/__data/assets/pdf_file/

0003/155631/E96097.pdf• www.heatwalkingcycling.org

• Background • Methods • Assumptions • Tips

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Applications: examples

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Economic Effects of UK Cycling Delivery PlanGoal: double cycling trips Þ cycling modal share in 2025 2.5% Þ & 2050 => 5%FACTORS• Increased physical fitness (HEAT)• decongestion• casualties from car usage• workplace absenteeism due to improved health• greenhouse gas emissions• noise• air quality• improvements in journey qualityBenefits • £ 7.6 billion (2025) & £ 46.5 billion

(2050) (Fiona Crawford &Robin Lovelace, U Leeds) http://www.ctc.org.uk/economic-cycle

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Economic Benefits of Cycling England

Increasing cycling modal share to 25% by 2050 ca £ 250 billion in economic benefits due to cycling

- CTC (Cyclists’ Touring Club)

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All internal and external benefits of cycling together 7.4% bicycle use (Eurobarometer 2010) + turnover of related industries

> € 200 bn annually

> € 400/person EU

The New Cycling Economy: € 205 bn /year

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• Health benefits have largest share: 114-121 billion €

• Base: 77 billion km/year cycled by adult population

• 7% daily cyclists, 43 % regular/occasional, 50% don‘t cycleTwitter @ecfHEALTH

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New report: Turn up the HEAT

• Assessing use of HEAT across Europe

• Giving recommendations on how to increase use

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New report: Turn up the HEAT

• national level support for HEAT is increasing, wide usage at local/regional level + academic publications

• usage promoted by enthusiastic „early adopters“ create network of users

• lack of data on cycling is a key barrier to use of HEAT

Thanks for your attention!

randy@ecf.com www.ecf.com@ecfHEALTH