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RANCH HOUSE JOURNALA B O U T T H E

The Ranch House Journal is a quarterly publication produced and distributed by Ranch House Designs, Inc. The magazine features stories, photo spreads and columns on the ranching, farming, and hunting and wildlife industries. Every issue is filled with inspiring stories on rural America and the western way of life.

“Here at Ranch House, we are inspired by the amazing farmers, ranchers, agri-businesses, and wildlife enthusiasts we work with every day. We love their stories and the life they represent.”

“From farming to fashion and ranching to recipes, we cover all western lifestyle-related bases in this truly unique publication. Our goal is to curate interesting content that everyone in the household can enjoy.”

- RACHEL CUTRER, RANCH HOUSE CEO & FOUNDER

- MEG DRAKE, EDITOR IN CHIEF

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1000 copies of the RHJ are also printed and distributed during major agricultural events. Including national stock shows like the North American International Livestock Exhibition (NAILE) in Louisville, the National Western Stock Show (NWSS) in Denver and all major Texas stock shows.

Following the distribution of the printed publication, articles appear on ranchhousedesigns.com and are promoted via RHD social outlets. The entire magazine is also posted to issuu.com one month after the mailing of the printed version.

On average, the Ranch House Designs website receives 14,000 hits per month

We have nearly 103K Followers and, on average, our Facebook posts reach over 22,153 users per month

Ranch House Designs has an engaged audience of over 6,900 twitter followers

Ranch House Designs has an active following of over 14,000 Instagram Users

OUR READERS ARE

R A N C H H O U S E J O U R N A LDISTRIBUTION

Every issue of the Ranch House Journal is distributed to thousands of agri-loving households in 40 states across the United States. This include RHD’s list of 800 (and growing) Ranch House Designs website clients who receive the publication free of charge.

Instantly reach 800 of the top livestock producers and agribusinesses in the USA

The Ranch House Journal is distributed at major livestock conventions and events

Expand your social reach with RHD & RHJ

47%

49%AG PRODUCERS

AG BUSINESS OWNERS

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The Ranch House Journal is distributed to farmers, ranchers, agribusinesses and western-lifestyle enthusiasts nationwide. Digitally, major features and other content curated by the publication, appeal to a large social following who’s central connection is agriculture.

PRINT SUBSCRIPTION AUDIENCE

GROWING AUDIENCE

DIGITAL SUBSCRIPTION AUDIENCE

Our subscriber base is 47% ag producers with our our biggest subscriber base including, but not limited to Angus breeders, Hereford breeders, club calf breeders, Shorthorn breeders, and Brahman breeders.

Ag business owners and semen and embryo companies make up another 41% of our print

subscription base. Of these ag business owners, our biggest subscriber base includes feed stores, western clothing and fashion boutiques, semen and embryo companies. Other subscribers include animal health companies, auction barns, fairs and expositions, agricultural organizations, retail beef stores, turfgrass, and veterinary clinics.

GENDER53% women46% men

EDUCATIONCollege

OWN OR RENTOwns Home

HOUSEHOLD SIZE2-3 people

PURCHASE CATEGORIES1) Food & Drink, 2) Pet Products, 3) Clothing, 4) Subscription Services

After the last 3 issues, the Ranch House Journal has experienced subscriber growth between 14 and 20 percent. While some magazines are experiencing declines, we are excited to report that the RHJ subscriber base is skyrocketing! Why? Because the Ranch House Journal is a magazine that the ranching and wildlife sector really want to read!

AGE RANGE18-54, with 25-34 being the largest bracket.

LIFESTYLESelf-employed with mixed-aged children.

RELATIONSHIP STATUSMarried

HOUSEHOLD INCOME$50k - $100k

R A N C H H O U S E J O U R N A LAUDIENCE

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A DV E RT I S I N G I N T H ERANCH HOUSE JOURNAL

The Ranch House Journal only accepts full page, full color advertisements. For $500, interested advertisers can have their camera ready ads placed in one issue of the Journal.

Ranch House Designs clients receive exclusive offers throughout the year on Ranch House Journal advertisements and other design services. Interested in learning more about the perks of being an RHD client?

Contact meg@ranchhousedesigns.com for more information.

The Ranch House Journal only accepts full page, full color ads. Full page ads are 8.5 x 11, + .125 bleed in a .jpg or pdf format. Recommended Live Area is 7.5” x

AD SPECS

WINTER 2018 ISSUEReleased January 1Ads due November 25

DEADLINESSPRING 2018 ISSUEReleased April 1Ads due February 25

SUMMER 2018 ISSUEReleased July 1Ads due May 25

FALL 2018 ISSUEReleased October 1Ads due August 25

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FOR MORE INFORMATION:meg@ranchhousedesigns.com | (979) 532-9141

Rachel Cutrer President & Chief Creativerachel@ranchhousedesigns.com

Melissa Grimmel Lead Creative

Kristen DavisCreative

Sarah SimpsonCreative

Kaitlin MitchellCreative

Meg DrakeEditor in Chiefmeg@ranchhousedesigns.com

Callie GravesAdvertising Directorcallie@ranchhousedesigns.com

DESIGN TEAM

WHAT OUR READERS ARE SAYING...“I wanted to tell you how much I enjoyed the new Ranch House Journal! It’s a great mix of articles and content!”

“Just got the new Ranch House Journal and it looks amazing! I can’t wait to go through it page by page!”

“I received my Summer 2017 Ranch House Journal and love how my ad looks ! Thanks and keep up the great job you and your whole crew do!”

Becky Allan, Texas ranch wife

Darrel Ippensen, Illinois farmer

Stacey Forgason, Texas agribusiness owner

R A N C H H O U S E J O U R N A LEDITORIAL TEAM