Ramada hotels, franchising
-
Upload
elnara-miriam-mehdiyeva -
Category
Documents
-
view
1.261 -
download
3
Transcript of Ramada hotels, franchising
![Page 1: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/1.jpg)
Ramada: How does this US chain grow worldwide?
Universita della Svizzera Italiana –Master International TourismInnovation and Cooperation in Tourism – Case StudyElnara Mehdiyeva
![Page 2: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/2.jpg)
Description and brief history
• Ramada Worldwide Inc. is a Delaware corporation, a subsidiary of Wyndham Hotel Group, LLC
• 1954: Founded by Marion W. Isbell• 1989: Ramada was acquired by New World
Development Co. Ltd., Hong Kong • 1989: Ramada Inc., divested it restaurants & hotel
operations• 1997: Marriott acquired Ramada International• 2004: Ramada was sold to Cendant Corporation of
N.Y • 2006: Cendant spun off their hospitality division to
Wyndham Worldwide
![Page 3: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/3.jpg)
• The name 'Ramada', a Spanish word meaning 'a shaded rest place', and sold its first franchise. Since then, Ramada Worldwide has grown to over 900 locations in over 45 countries.
![Page 4: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/4.jpg)
Early achievements
• From the early 80s Ramada started developing a chain of restaurants, which were located inside the hotels and was an innovation at that times
• Ramada restaurants became defunct in 1990
![Page 5: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/5.jpg)
• Ramada Inns, Inc. in 1989 decided to split its hotel/restaurant businesses, its gaming
businesses, and The Ramada hotels and restaurants were sold for $540 million to New World Development Company and the gaming business were spun off to a new company called Aztar Corporation.
![Page 6: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/6.jpg)
International glory
• In 2009, the development of two new hotels in the Chongqing municipality, China
• In Australia, Ramada Inn is a traditional motel in Parkville, Melbourne affiliated with the Australian "Golden Chain" group of hotels and motels.
• In the United Kingdom, Jarvis Hotels Ltd were the largest franchisee of the Ramada brand. They operated corporately as "Ramada Jarvis Hotels".
• Ramada International currently manages three hotels on Sri Lanka's western coast
![Page 7: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/7.jpg)
Under Cendant/Wyndham ownership
• in 2004, Ramada International was purchased by Cendant, giving Cendant the worldwide rights to the Ramada name.
• Ramada International remains separate from the Ramada operations in the United States and Canada.
![Page 8: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/8.jpg)
Ramada Tiers - United States & Canada
is great for a business trip, weekend getaway or overnight stay
• The Ramada Limited • The Ramada Inn• The Ramada Plaza• The standard Ramada Hotel
![Page 9: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/9.jpg)
the services outside of the United States and Canada, which made Ramada chains world-famous
• Ramada• Ramada Resort• Ramada Hotel & Resort• Ramada Hotel & Suites• Ramada Plaza• Ramada Encore
![Page 10: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/10.jpg)
Wyndham Rewards points
• The guests from the Wyndham Hotel group, can receive benefits (points) and convert it to the free nights, airline tickets, rail points, gift cards
• Wyndham Rewards (benefits travel program) that is offered at over 6,000 Wyndham Worldwide hotels
![Page 12: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/12.jpg)
The power of franchising
• The Ramada hotel chain operates the Ramada Franchise System
• Ramada is included in chief franchise system of Hospitality Franchise Systems, Inc., (HFS),
• During the 1991 72 franchise agreements were entered into by its two hotel chains, Ramada and Howard Johnson
• Twenty-seven agreements were entered into by Ramada Franchise Systems, Inc
• The Ramada chain brought 472 hotels with more than 77,608 rooms under HFS's corporate umbrella
![Page 13: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/13.jpg)
Franchise Units
Year U.S Canadian International
Company owned
2011 510 67 307 0
2010 537 68 296 0
2009 547 64 283 0
2008 555 63 247 0
![Page 14: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/14.jpg)
Wyndham Worldwide brands
• Ramada Worldwide brand among many other hotel chains stay under the Wyndham Worldwide provider.
![Page 15: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/15.jpg)
the location of the Ramada hotel chain throughout the world
![Page 16: Ramada hotels, franchising](https://reader035.fdocuments.in/reader035/viewer/2022062303/555c6590d8b42abb748b50e8/html5/thumbnails/16.jpg)
Conclusion• Ramada hotel chain was able to build a well-
known brand throughout the world, to enchant the guests (more repetitive ones), to open new hotels and resorts on five continents