Ramaciotti digital media marketing 2012 10
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Transcript of Ramaciotti digital media marketing 2012 10
Lesson 10brief
2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
http://www.slideshare.net/DaveChaffey/benchmarking-digital-marketing-strategy
Benchmark
http://freelanceswitch.com
/finding/web-design-client-questionnaires/
Brief
1. Why do you w
ant to have a new w
ebsite, or have your current site redesigned? 2. W
hat will happen if you don’t have a new
w
ebsite, or have your current site redesigned? 3. Please describe your organization in a few
sentences. 4. W
hat is there about you and your background that sets you apart for a special (niche) group of potential custom
ers?5. W
hat problems do your prospects have that
your business solves? 6. H
ow can your particular w
ork background help prospects, com
pared to others in your industry? W
hat’s special about your work experience?
7. Why do you believe site visitors should do
business with you rather than w
ith a competitor?
8. Do you have a slogan or tagline that clearly
describes what you offer in term
s of benefits or features? 9. Please describe your potential custom
ers. 10. W
hat is your budget for this project? 11. W
ho are the decision makers on this project?
What is the turnaround tim
e for making a
decision? 12. W
hat staff will be involved? W
hat are their roles? Is there a w
ebmaster on your staff?
13. What is your deadline for com
pleting the site? 14. Please list the nam
es of five other sites that you like. W
hy are they attractive to you? 15. H
ave you researched your online competition
so you have an idea of what you do and don’t
want on your site?
16. What do you N
OT w
ant on your site in terms
of text, content, etc.? 17. W
here is the website content com
ing from?
Who’s responsible for updating it? Is it ready for
use on your website?
18. Do you have a logo/brand/corporate
comm
unication guidelines? 19. A
re you planning to do online sales? 20. If you’re planning to sell online, are you set up to accept credit cards?21. H
ow m
uch time w
ill you be able to spend online, responding to inquiries that com
e in via your w
ebsite? Once a day? Several hours a day?
22. If you were using a search engine, w
hat w
ords or phrases would you use to find your
site? Which of these w
ords or phrases is most
important? Second? Third?
23. Other than w
hat search engines will produce,
what m
ethods do you have in mind to spread the
word about your w
ebsite?24. O
nce your website is com
pleted, how long do
you think it will be before you begin bringing in
significant business from the w
ebsite? 25. H
ow do you plan to encourage repeat visitors
and referrals? How
is a website like a piece of
granite?
http://www.slideshare.net/ludvikplus/mobile-marketing-3302341
Mobile Marketing