Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing &...

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Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Digital Marketing & Advertising Strategies for Dealers Strategies for Dealers

Transcript of Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing &...

Page 1: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Ralph PagliaRalph PagliaDirector – Digital Marketing ADP Dealer Services

Ralph PagliaRalph PagliaDirector – Digital Marketing ADP Dealer Services

Digital Marketing & Advertising Digital Marketing & Advertising Strategies for DealersStrategies for Dealers

Digital Marketing & Advertising Digital Marketing & Advertising Strategies for DealersStrategies for Dealers

Page 2: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Google search

query used from a

Phoenix location… “phoenix

ford dealers”

Google search

query used from a

Phoenix location… “phoenix

ford dealers”

Page 3: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Sponsored Links (paid search listings) are displayed at top and right side of search results page…

Sponsored Links (paid search listings) are displayed at top and right side of search results page…

Page 4: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Ford Dealer listings on local search maps are shown when a community name is used in search

query…

“Local Business Results”

Ford Dealer listings on local search maps are shown when a community name is used in search

query…

“Local Business Results”

Page 5: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Organic (free) web site Links are listed in the middle/left/lower section of the search query results page…

Organic (free) web site Links are listed in the middle/left/lower section of the search query results page…

Page 6: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Ford Dealer Display Advertisement placed on FordF150.net site

Ford Dealer Display Advertisement placed on FordF150.net site

Page 7: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Ford Dealer Display Advertisement placed on 2009 Ford F-150 section inside FordF150.netFord Dealer Display Advertisement placed on 2009 Ford F-150 section inside FordF150.netFord Dealer Display Advertisement placed on 2009 Ford F-150 section inside FordF150.netFord Dealer Display Advertisement placed on 2009 Ford F-150 section inside FordF150.net

Page 8: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Offline Media Trends Similar to Web Ad Trends Repeat Strategy in Selected Areas

Offline Media Trends Similar to Web Ad Trends Repeat Strategy in Selected Areas

“Publisher”

Vie

we

rsh

ip

• Explosion of online content

• Advertisers can’t find shoppers

• Publishers can’t find advertisers

Page 9: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Digital channels are emerging that provide more cost efficient access to local media buying for Ford dealers… This provides an opportunity for Ford dealers to gain a competitive advantage.

Digital channels are emerging that provide more cost efficient access to local media buying for Ford dealers… This provides an opportunity for Ford dealers to gain a competitive advantage.

Page 10: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Digital Marketing Media Buying access using digital channels offers dealers enhanced efficiencies and lower costs per spot on local radio station advertising. CPM buying basis changes budgeting dynamics.

Digital Marketing Media Buying access using digital channels offers dealers enhanced efficiencies and lower costs per spot on local radio station advertising. CPM buying basis changes budgeting dynamics.

Page 11: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Available through:Digital Advertising Program from ADP Dealer Services

Page 12: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Available through:Digital Advertising Program from ADP Dealer Services

Available through:Digital Advertising Program from ADP Dealer Services

Page 13: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Available soon:Digital Advertising Program from ADP Dealer Services

Available soon:Digital Advertising Program from ADP Dealer Services

Page 14: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

ACTUAL RESULTS CASE STUDY SNAPSHOT

ACTUAL RESULTS CASE STUDY SNAPSHOT

Buying Radio Spots in Phoenix, we ran 4,961 Thirty Second commercials at a total Buying Radio Spots in Phoenix, we ran 4,961 Thirty Second commercials at a total cost ocost of $10,635 resulting in a cost per spot at less than $2.15 eachf $10,635 resulting in a cost per spot at less than $2.15 each… The equivalent … The equivalent average cost per spot buying the same Dayparts and reach through local radio media average cost per spot buying the same Dayparts and reach through local radio media salespeople would have been over $25 per spot. salespeople would have been over $25 per spot. How can that be? How can that be?

Page 15: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

When we check on When we check on Albuquerque, acting Albuquerque, acting like we work like we work for Rich for Rich Ford, we find 24 Ford, we find 24 Radio Stations have Radio Stations have provided Google with provided Google with direct inventory direct inventory accessaccess……

Page 16: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

So, what would be So, what would be available to Rich Ford if available to Rich Ford if we wanted all the we wanted all the inventory we could get, inventory we could get, running Radio Spots running Radio Spots 24 hours a day, bidding 24 hours a day, bidding on a CPM basis…on a CPM basis…

Page 17: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Running Radio Spots Running Radio Spots 24 hours a day, paying 24 hours a day, paying $1.59 on a CPM basis, $1.59 on a CPM basis, we would get 8,042 we would get 8,042 spots at a $10,611 total, spots at a $10,611 total, comes out to $1.32 comes out to $1.32 per Spotper Spot

Page 18: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

What if we Ran Rich What if we Ran Rich Ford’s Radio Spots Ford’s Radio Spots ONLY DURING PRIME ONLY DURING PRIME DRIVE TIME, Monday DRIVE TIME, Monday through Friday, paying through Friday, paying on a CPM basis… on a CPM basis… On 24 Albuquerque & On 24 Albuquerque & Santa Fe Radio Santa Fe Radio Stations?Stations?

How Many Prime Drive Time Spots can we get, How Many Prime Drive Time Spots can we get, and at What Cost per Spot on Local Radio Stations?and at What Cost per Spot on Local Radio Stations?

Page 19: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Running Radio Spots ONLY Running Radio Spots ONLY

DURING DURING PRIME DRIVE TIMEPRIME DRIVE TIME, ,

on 24 Radio Stations in on 24 Radio Stations in

Albuquerque/Santa Fe Albuquerque/Santa Fe

market, paying on a $2.13 market, paying on a $2.13

CPM basis, we estimate that CPM basis, we estimate that

the dealer would get 3,335 the dealer would get 3,335

spots at a $8,932 total spots at a $8,932 total

campaign cost, which comes campaign cost, which comes

out to $2.68 Average Cost out to $2.68 Average Cost

per Prime Drive Time Spotper Prime Drive Time Spot

Page 20: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Normally we would check Normally we would check the box “I already have the box “I already have an ad” and then upload an ad” and then upload our 30 second radio our 30 second radio spots to be pushed spots to be pushed directly into each directly into each stations rotation software stations rotation software and then broadcast… and then broadcast… But, when I prepared But, when I prepared these slides, I still these slides, I still needed to get the spots needed to get the spots (and permission) from (and permission) from Dennis Snyder at Rich Dennis Snyder at Rich Ford!Ford!

Page 21: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

We saved the campaign and went We saved the campaign and went to Dennis Snyder to supply the 30 to Dennis Snyder to supply the 30 second spots he wanted second spots he wanted to run so we can upload them to run so we can upload them into the Ford/ADP Digital into the Ford/ADP Digital Advertising system and pull the Advertising system and pull the trigger…trigger…

Page 22: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.
Page 23: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Back to the Campaign Summary Screen, we see that bidding on local Back to the Campaign Summary Screen, we see that bidding on local newspaper advertising is also available…newspaper advertising is also available…

Page 24: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Digital Marketing Print Ads… Let’s see if we could save Rich Ford Digital Marketing Print Ads… Let’s see if we could save Rich Ford any money on buying newspaper display ads.any money on buying newspaper display ads.

Page 25: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

In this initial In this initial starting section, starting section, we are going to we are going to see if any see if any newspapers newspapers in Rich Ford’s in Rich Ford’s market area have market area have signed up to signed up to participate in this participate in this Digital Access Digital Access program...program...

Page 26: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.
Page 27: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

We Select the NewspaperWe Select the Newspapersection we wantsection we want

Page 28: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Next, we select the size of Newspaper Ad we want to run,Next, we select the size of Newspaper Ad we want to run,In this case we know that Rich Ford likes to own the whole page In this case we know that Rich Ford likes to own the whole page

Page 29: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Now, we bid on the Saturday full page adNow, we bid on the Saturday full page ad

And, we bid on the Sunday full page ad…And, we bid on the Sunday full page ad…

Page 30: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

In this example, $951.85 on SaturdayIn this example, $951.85 on Saturday(we “low balled” the newspaper bid)(we “low balled” the newspaper bid)

At $1,324.92 for a Full Page,At $1,324.92 for a Full Page,we low balled the Sunday bid as well.we low balled the Sunday bid as well.

Page 31: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.
Page 32: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Next, we enter a Next, we enter a short short description, then description, then save the save the campaign..campaign....

Page 33: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Just like the Radio campaign, we Just like the Radio campaign, we get a summary description and get a summary description and links to edit the Newspaper links to edit the Newspaper campaign later on..campaign later on....

Page 34: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

In less than an hour, In less than an hour, we set up Online we set up Online Display Ads, Search Display Ads, Search Engine Ads, Radio Engine Ads, Radio Ad Campaigns on 24 Ad Campaigns on 24 stations, and a stations, and a Saturday/Sunday Saturday/Sunday FFull ull Page Newspaper Ad Page Newspaper Ad Campaign.Campaign.

Page 35: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

In Dallas, TX we used Digital Marketing to assist CBS in driving traIn Dallas, TX we used Digital Marketing to assist CBS in driving traffic to ffic to DFWvehicles.com to support their TV, Radio and OutdoorDFWvehicles.com to support their TV, Radio and Outdoor..

Page 36: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

RESULTS

Page 37: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

The ADP Digital Advertising Program is designed to leverage each dealer’s existing The ADP Digital Advertising Program is designed to leverage each dealer’s existing web site rankings on the major search engines by researching the “organic” or web site rankings on the major search engines by researching the “organic” or natural listings that dealers do not pay for, before buying any paid search listings. natural listings that dealers do not pay for, before buying any paid search listings. By first testing the most important search words and phrases, the relevant keywords By first testing the most important search words and phrases, the relevant keywords used by local in-market car buyers that already show the dealer prominently listed, used by local in-market car buyers that already show the dealer prominently listed, can be excluded from those that the dealer pays for. This strategy allows the ADP can be excluded from those that the dealer pays for. This strategy allows the ADP Digital Advertising campaign manager to bid on only the most effective keywords Digital Advertising campaign manager to bid on only the most effective keywords that the dealer is not already getting for free, then shifting the remaining budget to that the dealer is not already getting for free, then shifting the remaining budget to display advertising on web sites used by the dealer’s local customer base. display advertising on web sites used by the dealer’s local customer base. Eliminating the wasteful practices of bidding on the wrong keywords or Geotargeting Eliminating the wasteful practices of bidding on the wrong keywords or Geotargeting outside the dealer’s effective market area allows the ADP Digital Ad program to outside the dealer’s effective market area allows the ADP Digital Ad program to provide dealers with a blended online advertising approach that maximizes the provide dealers with a blended online advertising approach that maximizes the showroom, phone and dealer website sales opportunities generated. showroom, phone and dealer website sales opportunities generated.

The ADP Digital Advertising Program is designed to leverage each dealer’s existing The ADP Digital Advertising Program is designed to leverage each dealer’s existing web site rankings on the major search engines by researching the “organic” or web site rankings on the major search engines by researching the “organic” or natural listings that dealers do not pay for, before buying any paid search listings. natural listings that dealers do not pay for, before buying any paid search listings. By first testing the most important search words and phrases, the relevant keywords By first testing the most important search words and phrases, the relevant keywords used by local in-market car buyers that already show the dealer prominently listed, used by local in-market car buyers that already show the dealer prominently listed, can be excluded from those that the dealer pays for. This strategy allows the ADP can be excluded from those that the dealer pays for. This strategy allows the ADP Digital Advertising campaign manager to bid on only the most effective keywords Digital Advertising campaign manager to bid on only the most effective keywords that the dealer is not already getting for free, then shifting the remaining budget to that the dealer is not already getting for free, then shifting the remaining budget to display advertising on web sites used by the dealer’s local customer base. display advertising on web sites used by the dealer’s local customer base. Eliminating the wasteful practices of bidding on the wrong keywords or Geotargeting Eliminating the wasteful practices of bidding on the wrong keywords or Geotargeting outside the dealer’s effective market area allows the ADP Digital Ad program to outside the dealer’s effective market area allows the ADP Digital Ad program to provide dealers with a blended online advertising approach that maximizes the provide dealers with a blended online advertising approach that maximizes the showroom, phone and dealer website sales opportunities generated. showroom, phone and dealer website sales opportunities generated.

Why do we ask dealers to register at SEMdealer.com before we recommend any digital advertising?

Page 38: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Rich Rich Ford ImplementationFord ImplementationRich Rich Ford ImplementationFord ImplementationAlbuquerque, NM – January, February and March 2008Dealer Pilot & Proof Of ConceptDigital Campaigns Managed by Ralph PagliaDirector – Digital MarketingFord/ADP Digital Advertising Team

Albuquerque, NM – January, February and March 2008Dealer Pilot & Proof Of ConceptDigital Campaigns Managed by Ralph PagliaDirector – Digital MarketingFord/ADP Digital Advertising Team

Page 39: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

ADP Digital Advertising for Dealers by ADP Case Study #1 – Paid Search and Web Site Display

Advertising

ADP Digital Advertising for Dealers by ADP Case Study #1 – Paid Search and Web Site Display

Advertising

Rich Ford’s Darin Wade controlled each campaign’s objectives. Ralph Paglia at Ford/ADP Digital Advertising created search and site placement campaigns, then targeted dealer’s web pages that each ad was pointed to. In this example, the dealer used online paid search and display advertising that appeared on web sites when local customers visit them to expand the effectiveness of their total marketing and advertising budget. Dealer invoicing from the ADP Digital Advertising program using the campaign examples shown above:

Digital Ad Media Purchases…………………………$ 6,389.72Media Management Services…...…………………..$ 1,277.94

Account Services……………………………………..$ 495.00 ----------------Total Digital Ad Invoice……………………………$ 8,162.66

Net Cost Per Thousand Impressions…….....….$ 0.31Net Cost Per Visitor………………………………..$ 2.13

Rich Ford’s Darin Wade controlled each campaign’s objectives. Ralph Paglia at Ford/ADP Digital Advertising created search and site placement campaigns, then targeted dealer’s web pages that each ad was pointed to. In this example, the dealer used online paid search and display advertising that appeared on web sites when local customers visit them to expand the effectiveness of their total marketing and advertising budget. Dealer invoicing from the ADP Digital Advertising program using the campaign examples shown above:

Digital Ad Media Purchases…………………………$ 6,389.72Media Management Services…...…………………..$ 1,277.94

Account Services……………………………………..$ 495.00 ----------------Total Digital Ad Invoice……………………………$ 8,162.66

Net Cost Per Thousand Impressions…….....….$ 0.31Net Cost Per Visitor………………………………..$ 2.13

PLEASE NOTE: This Case Study is being used as a real world example, your results will vary from these because no two advertising campaigns generate identical results!

Page 40: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

ADP Digital Advertising for Dealers by ADP

Case Study #2 – Digital Audio Campaigns (Local Radio)

ADP Digital Advertising for Dealers by ADP

Case Study #2 – Digital Audio Campaigns (Local Radio)

Rich Ford supplied all radio commercial creative in MP3 file format. Local radio stations selected using Arbitron station format categories. Dennis Snyder (Dealer) specified all spots be exclusively prime drive time “day parts” aired on Albuquerque and Santa Fe radio stations during morning drive time (6 – 10 AM) and afternoon drive time (3 – 7 PM). Darin Wade (GM) is using ADP Digital Audio campaigns to diversify customers reached with an increased frequency of hearing his radio spots. His budget buys more with the lower costs available from digital audio’s unique CPM auction process which guarantees that you only pay for the people listening at the time the spot airs. ADP’s Digital Audio Ad campaigns provide Rich Ford with instant access to more radio stations in a highly cost effective manner. Instantaneous digital access to over 20 radio stations in their market provides Rich Ford with the ability to turn on a dime by changing scheduled spots in as little as 15 minutes before being aired. Flexible spot rotation, access to more stations, speed to market with time sensitive ads and reduced expenses from buying on a CPM basis, create a marketing value that Dennis Snyder and Darin Wade are too smart to ignore. Dealer invoicing from the Ford Digital Advertising program for the audio campaigns shown above is as follows:

Local Radio Station Media Purchases………………$ 7,453.32Media Management Services…...………….………..$ 1,490.66Account Services……………………………..………..$ 495.00 ----------------

Total Digital Ad Invoice……………..………$ 9,438.98Net Cost Per Drive Time Radio Spot…….$ 5.80Net Cost Per Thousand Impressions…....$ 3.27

Rich Ford supplied all radio commercial creative in MP3 file format. Local radio stations selected using Arbitron station format categories. Dennis Snyder (Dealer) specified all spots be exclusively prime drive time “day parts” aired on Albuquerque and Santa Fe radio stations during morning drive time (6 – 10 AM) and afternoon drive time (3 – 7 PM). Darin Wade (GM) is using ADP Digital Audio campaigns to diversify customers reached with an increased frequency of hearing his radio spots. His budget buys more with the lower costs available from digital audio’s unique CPM auction process which guarantees that you only pay for the people listening at the time the spot airs. ADP’s Digital Audio Ad campaigns provide Rich Ford with instant access to more radio stations in a highly cost effective manner. Instantaneous digital access to over 20 radio stations in their market provides Rich Ford with the ability to turn on a dime by changing scheduled spots in as little as 15 minutes before being aired. Flexible spot rotation, access to more stations, speed to market with time sensitive ads and reduced expenses from buying on a CPM basis, create a marketing value that Dennis Snyder and Darin Wade are too smart to ignore. Dealer invoicing from the Ford Digital Advertising program for the audio campaigns shown above is as follows:

Local Radio Station Media Purchases………………$ 7,453.32Media Management Services…...………….………..$ 1,490.66Account Services……………………………..………..$ 495.00 ----------------

Total Digital Ad Invoice……………..………$ 9,438.98Net Cost Per Drive Time Radio Spot…….$ 5.80Net Cost Per Thousand Impressions…....$ 3.27

PLEASE NOTE: This Case Study is being used as a real world example, your results will vary from these because no two advertising campaigns generate identical results!

Page 41: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Previous Month before Digital Ad Campaigns (Nov 21-Dec 29) = Same Days Tracked

Website 800 Sales Line =

272 Total Calls

Rich Rich Ford Results Ford Results Rich Rich Ford Results Ford Results

Page 42: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Digital Advertising Campaigns (Jan 21-Feb 29) = Same Days Tracked

Website 800 Sales Line =

476 total Calls

Rich Rich Ford Results Ford Results Rich Rich Ford Results Ford Results

75% Increase in Sales CallsFrom Dealer Web Site

Page 43: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Rich Ford Results:

#1 in sales volume for their region in February 2008

January-February 2008 Sales Performance:

120 TOTAL NEW CARS - 31.9% increase from 2007

217 TOTAL NEW TRUCKS - 2.8% increase from 2007

Page 44: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Go to www.ADPdigitalAdvertising.com and get a no-charge Search Marketing Analysis sponsored by the ADP Digital Marketing Team… An ADP Team specialist will review results with you.

Digital Marketing Call To Action:

Page 45: Ralph Paglia Ralph Paglia Director – Digital Marketing ADP Dealer Services Digital Marketing & Advertising Strategies for Dealers.

Ralph PagliaRalph PagliaRalph PagliaRalph [email protected][email protected]

Cell: 505-301-6369 Cell: 505-301-6369 [email protected][email protected]

Cell: 505-301-6369 Cell: 505-301-6369