RALPH GILLES VP PRODUCT DESIGN

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RALPH GILLES VP PRODUCT DESIGN Jeep & Truck Previously Minivan

Transcript of RALPH GILLES VP PRODUCT DESIGN

RALPH GILLESVP

PRODUCT DESIGNJeep & Truck

Previously Minivan

BLATENT EVOLUTION OF AN ICON

THE DESIGN STORY

1980’s VOYAGER

THE UTILITARIAN

CURRENT MINIVAN PARADIGM?

DODGE CARAVAN

TRYING TO BE SEXY, SPORTY?

CHRYSLER T&C

LOVE MY PUDGE…

HONDA ODYSSEY

TOYOTA SIENNA

ADVANCING THE ART?

NISSAN QUEST

RENAULT ESPACE

RENAULT ESPACE 07

ART AND THE SCIENCE…

CHARTER OF THE PROGRAM

• CHANGE THE PERSONALITY

• MANAGE PEDESTRIAN IMPACT

• CREATE MORE “SPACE”

• BETTER AERO

• WORLD CLASS QUALITY

• BEST IN CLASS VISIBILITY

• INTERIOR INNOVATION

ADVANCED CONCEPTS

THE PACKAGE…A DESIGNER’S NEMESIS

2008 CARAVAN

2008 CARAVAN

Town & Country

Town & Country

TOTALLY CONCEALED WIPERSLARGER WHEELS AND TIRES SHRINK WRAPPED WHEEL OPENINGSHOOD RAISED FOR PEDESTRIAN IMPACT REQUIREMENTSAND BOLDER ATTITUDE…

LOWER FASCIA FOR LOOKS AND HUGE AERO GAINS…WORLD CLASS FITS AND GAPS

AERO DETAIL AERO DETAIL

BETTER OVERALL CDA….

BRANDING…

TARGET NORDSTROM

IT’S ALL ABOUT THE

INTERIOR

07 08

INTERIOR

07 08

EXTERIOR

THANKS!