Ralf Kiwitzki– BB1689 - Business trends and technology advantages

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Ralf Kiwitzki, Sales Manager Network Consulting EMEA


Business trends and technology advantages How to adapt to modern networking

Ralf Kiwitzki / December 6, 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

New ways to serve and new virtual industries created

Technological advancements

1. “The data deluge: Businesses, governments and society are only starting to tap its vast potential,” The Economist, February 25, 2010. http://www.economist.com/node/15579717

2. Gartner, “Dataquest Insight: Application Stores; The Revenue Opportunity Beyond the Hype,” Stephanie Baghdassarian, Carolina Milanesi; December 16, 2009.

3. Juniper Research. http://www.juniperresearch.com/viewpressrelease.php?id=210&pr=181

4. “The Difference Engine: Chattering Objects,” The Economist, August 13, 2010. http://www.economist.com/node/21009505

2005 2010 2013 2014 2020 2015 2011 2012

Created 8x more data1

130M enterprise users in mobile cloud3

Mankind created 150 Exabytes of digital data1

Mobile apps download >21B2

2T devices connect to the Internet4

http://www.economist.com/node/15579717


http://www.juniperresearch.com/viewpressrelease.php?id=210&pr=181

http://www.juniperresearch.com/viewpressrelease.php?id=210&pr=181



Evolving business models

Traditional IT • Minimal automation

• Traditional methods of service delivery − internal, outsourcing, hosting

Private and public cloud • Partial automation

• New disparate public and private cloud services

Hybrid delivery • Fully automated self-service

delivery

• Orchestrated, managed, and secured hybrid service delivery

• Brokered services based on business requirements

Hybrid delivery mix and cloud


CIO becomes the builder and broker of services

Strategic role of CIO changing

Build on-premises cloud services

Consume off-premises services securely

Transform legacy infrastructure, applications and processes

Manage and secure across legacy applications and cloud assets

Traditional Private Public


The always-connected enterprise

• Everything and everyone’s connected

• Everyone expects immediate gratification and instant results

• Enterprise and IT one and the same

• Respond to continuous opportunity and competition

• Anywhere, any time, any way


Campus, branch challenges

• New applications

• UCC and video

• Mobility and access

• Desktop virtualisation

• Complex architectures

• Virtualisation

• Time-to-service

• SaaS, PaaS, IaaS

• Cloud services

• Convergence

• Business continuity

• Limited staff and budget

• Management and reporting

• Green IT

• Lower TCO

• Unifying point solutions

• Regulatory compliance

• Zero-day protection

• Architecture integration

IPv6: when and how to get there Cloud: how to leverage to maximise business and technical benefits

Networking needs to change

Challenges are everywhere

Data center challenges Enterprise-wide challenges Security challenges

1 2 3 4

Networks today are complex, rigid, costly, and unable to accommodate business change


What is the future?

• Should I build a private cloud?

• What is next?

• When and how do I incorporate IPv6?

• How about security? Transformation?

• Do I want to be a service provider as a new business model?

• What’s the best architecture?

• What about virtualisation?

• Automation/Orchestration. How?

Where should I be going? Where do I start?


Future requires …

• Transformational journey

• Structured, lifecycle approach

• Solution architecture blueprints provide

optimisation

• Solution integration within the environment

• Proof-of-Concept capabilities to build trust in the

model and solution

• ROI services to develop the business case

• Capability model and roadmap service that

addresses people, process and technology


A comprehensive solution only from HP

Path to the converged infrastructure

Power and cooling Networking

Servers Storage

Management software

Converged infrastructure


Change the rules of networking

Advanced architectures

Secure Agile service delivery

Lower TCO Services and education

• Two-tier architectures

• Virtualised • Virtualised fabric • Up to 66% lower TCO1

• Complete services portfolio

• Unified wired/ wireless

• Zero-day; deployed in hours, not days

• Application ready • Single-pane-of-glass management

• Networking certifications with fast tracks

1 Based on respondents to IDC study. Specific results will vary, depending on network size, applications supported, network topology, mix of wired/wireless infrastructure, etc.


New era of technology consulting HP: your consultant for today and the future


HP network consulting

• Cloud-ready networking and converged infrastructure

• FlexNetwork

• IPv6

• Unified communications and mobility

• Network security

• Network infrastructure optimisation

Services

Network strategy and planning services

Network assessment services

Network architecture and design services

Network integration and deployment services

Network optimisation services

Strategy

Desig

n

Transition Operate

Con

tin

ua

l im

pro

vem

ent


Realising network transformation value


Network visioning workshop

Network business benefits roadmap service

Network strategic architecture service

Network transformation services

Aligns IT and business managers around a common vision for network services

Business case and project roadmap to achieve a common network vision

Delivers network designs to achieve vision using unique HP reference architecture

Strategy and planning


Assess Proof-of-concept testing

Planning Design Implemen-tation

Support

HP’s approach to transitioning to open standards networking

• Readiness

• Onsite audit

• Functional development requirements

• Mirror existing configs in lab environment

• Power utilisation requirements

• Train engineering staff

• Build deployment schedule

• Provisioning (hardware, circuit)

• Sourcing (resources)

• Wireless asset tracking

• Network architecture

• Power and cooling requirements

• Cable infrastructure

• Centralised build (staging and testing)

• Redundant pods

• Real-time installation and deployment

• Mission-critical support


How do we do it? HP: your network consultant for today and the future


Clients need more from technology consultants

Trusted partner • With a keen understanding about where technology

is headed

• Has experience to help with global, complex transformational projects

• Accountable for business and IT outcomes

• Deep expertise across multiple converged technology and industry domains

Client expectations


Build and integrate new • Plan, migrate and transform

A strategic transformation

Baseline current • Analyse current state (AS-IS)

• Evaluate against maturity lifecycle tool

Operate new • Architect desired state (to-be)

that meets your objectives and metrics of success

Translating opportunity into results: Manage project, change, quality, architecture, governance and benefits realisation

Sub-projects

Maturity (m+1)

Corporate planning

Business revenue growth

Technology vision

Solution planning

Solution delivery

Strategy workshops

Close the gap between services demand and services supply, creating measurable value

People-process-information-technology

People-process-information-technology


Addressing key success factors with HP best practices

Optimise

• Assessments, health checks

• Optimisation services

• ITSM services

• Education

Maximise performance and availability

• Infrastructure and application operations

• Support

• Facilities

• Performance services

Plan, design, architect for today’s and future needs

• Workshop

• Planning and analysis

• Discovery

• Business case development

• Roadmap

• Detailed design and implementation plan

Smooth transition to future state

• Deployment

• Relocation

• Migration

• Integration

• Transition to support

HP services for end-to-end service process

Strategy

Desig

n

Transition Operate

Con

tin

ua

l im

pro

vem

ent


Unique IP and innovation Global staging and deployment

FlexNetwork architecture

Transformation experience workshops

Common methodology across transformational IT initiatives

Migration, discovery tools and key partnerships

Design and execution

Optimisation Vision


Culture and process transformation

• On-going communication of the objectives and benefits

• United management sponsorship and leadership

• Collect and manage users’ feedback during the change process

• Create user acceptance and motivation

• Decrease user reservation and resistance

• Improve usage of new systems

• Accelerate adoption of new systems

• Reduce risks

Successful and on time project implementation

Efficient and productive use of the new system

Instant utilisation of full system capability

Management of change


Industry’s only network architecture converging data centre, campus, branch FlexFabric • Converges and secures data

centre network, compute, and storage in the physical and virtual worlds

FlexCampus • Converges wired and wireless

networks to deliver secure identity-based access

FlexBranch • Converges network

functionality, security, and services for simplicity

Open Scalable Secure Agile Consistent

FlexManagement FlexManagement converges network management and orchestration

FlexNetwork architecture


HP FlexNetwork architecture benefits

• Standards adherence at critical boundaries for assured network integration

• AllianceONE partner-developed network applications for best-in-class networks

• Scales on the dimensions of functionality, connectivity and capacity

• Consistent security across architectural building blocks based on industry-leading research to deliver scalable performance for physical and virtual networks

• Reducing network tiers and devices in both the data centre and campus

• Simplified orchestration enables rapid changes to adapt to business needs

• Common underlying technologies enable consistent management and administration

• Single management tool for physical and virtual networks

Open

Scalable

Secure

Agile

Consistent experience


The HP methodology

HP’s methodology takes a top-down approach that begins with a clear understanding of the client’s business goals and objectives

HP objective • Develop holistic solutions and methodologies to

transform IT Infrastructure, processes, and resource management and enable return on IT investment

Server Storage Network Mgmt

Corporate planning

Solution delivery

Reference architecture

Technology

vision

Technology

Revenue growth strategy

Business

Applications

Shared technology and services delivery

Standards and policies

Solution planning

Str

ate

gic

T

act

ica

l O

pe

rati

on

al

Fou

nd

ati

on

al

Projects

Domain blueprints

People, process and technology Data management

Integration services Business applications



Installation and interconnectivity

Racking and connecting to upstream and downstream

Device staging

Warehousing and logistics, OS loading and device configuration, asset tracking

Project management

Managing the project for staging and installation activities

Site surveys and site-specific designs

Information gathering and design activities on a per-site basis; customised design and implementation templates for site-specific integration (drawings, cut-sheets, cable maps)

Global staging and deployment


Network optimisation solutions and services

Analytics • Identify network behaviours

• Network trending

• Problem alerting and reporting

Drilldown • Leverage performance metrics

• Advanced troubleshooting techniques

Dependency mapping • Application discovery

• Identify service and client dependencies

HP and best of breed partner integration

http://www.google.co.uk/imgres?imgurl=http://www.mobilewhack.com/wp-content/images/2009/03/rim_logo_black.jpg&imgrefurl=http://www.mobilewhack.com/rim-to-use-1ghz-processors-in-future-smartphones/&h=261&w=600&sz=35&tbnid=izW01caNTu22gM:&tbnh=59&tbnw=135&prev=/images?q=rim+logo&zoom=1&q=rim+logo&hl=en&usg=__0oLOqQXTIk7QRSz5B4nth-AUp8k=&sa=X&ei=faRRTa7kH8egtgfPyvyGCg&ved=0CDUQ9QEwBQ


HP technology consulting brings value to clients

1. Investing heavily in new capabilities to deliver on a global basis

2. Trusted advisors to clients for the business of IT

3. Delivering differentiated, innovative HP solutions, enterprise cloud, hybrid delivery, network consulting, facilities design, energy efficiency

4. Expanding joint partner go-to-market programs and solutions, including Microsoft, SAP, VMware

5. World-class labour mix and cost of delivery through process change and automation


Why HP?

• Global single point of contact for services and support

• Viable alternative as a supplier of enterprise networking products and services

• Credentials: 40+ years of multivendor networking experience, 8,000+ certified project management professionals, 5,600+ network and voice certified professionals, 11,000+ Microsoft certified professionals, 12,000 ITIL certifications

• Deliver end-to-end fully integrated IT solution (servers, storage, networking, and management) under one brand HP

• Proven project methodology with flexible, modular approach to align with customer needs and deliver relevant business outcomes

• FlexNetwork − single architecture from data centre to branch and reference architectures that can be tailored to unique client requirements


Customer stories and HP experts HP: your network consultant for today and the future


HP IT and HP technology services collaborate to upgrade networks without downtime

Hewlett-Packard Co.

Problem Accommodate demands for higher performance and service agility while avoiding downtime during the transition via standards-based resilient network architecture

Solution

HP transformed all six data centre networks in under six months with zero downtime. In addition, the team upgraded and replaced over 30 mission-critical data circuits across the data center WAN at the same time. This combined capacity and circuit refresh and technology transformation required precise planning, orchestration of many teams, and change co-ordination for implementation

Results

• Increased support for 10 Gbps attached servers to allow for higher levels of network traffic • Reduced time to deploy new applications by 50% on average, saving IT staff time • Increased capability to support high-availability architectures and business continuity between data centers

through upgrade of inter-data-center beltway to 10G optical IP technology • Improves security and boosted PCI compliance by adding intrusion prevention • Cuts power utilisation by 70% using green technology • Supports more than 120 Gbps of Internet traffic, which offers faster internal communications and a better user

experience for shopping at HP.com • Significantly reduces infrastructure investment, maintenance, support, and overall total cost of ownership


Redes de Telecomunicación Galegas Retegal, Spain

Problem Galicia had the lowest rate of internet access in Spain. As this region grows over the last years in several sectors (textile, organic products, tourism, etc.) the objective was to raise rate of broadband Internet access in the region from 70 to 100 percent in four years

Solution • Installation of new switches in 40 locations, including many remote mountain stop sites (18 HP 8800 series routers

and 17 HP 7500 series switches) • Move from ATM network to MPLS-based infrastructure

Results

• Achieved region-wide standard of 10 gigabits/sec • Reduced cost of network operations • Region-wide broadband network for 2.8 million citizens of Galicia • Tremendous difference for education and economy in the region: possibility to fully participate in global and

European markets


Network consulting

What I do for HP • Consult on large strategic initiatives, working

together with clients to identify immediate/future goals and develop a strategy and roadmap to achieve them

• Help clients understand how to get the best out of technology and services to meet their goals

What I have learned • Worked locally and internationally with HP

offerings, from consumer to enterprise and from products to services

• Proven approach to help clients innovate and transform

Meet Lorenzo Gonzales, Network Consultant, over 30 years − Experience with IT, Italy


Network consulting

What I do for HP • Help clients to develop or transform their networks

to meet their business needs

• Develop customer specific UC&C Workshops and UC&C Roadmaps/Strategic Papers

What I have learned • Understand and listen to clients to identify their

needs

• There are always more than one possible solution

• Always invent

Meet Stephan Tapken, Solution Architect for Unified Communication and Collaboration for Global Accounts − Germany


IT solution

Call to action: your network transformation

Transformation experience workshop • 1-day interactive Transformation Experience

Workshop

• Delivered with human-size displays

• For business and technology executives, key decision-makers

• Results in high-level customer-specific roadmap, fast decision-making, and business-to-IT alignment

Assessment − cloud-ready networking, FlexNetwork, IPv6, optimisation, etc. • Interview format, query tool based, range of

durations

• Structured methodology

• Collect and analyse detailed data of network’s characteristics

• Assessment of end-to-end environment readiness, gap analysis and program planning, recommendations and roadmap

Understand your starting point and map your strategy

Visioning or assessment

Solution architecture concept methodology

Solution architecture blueprint methodology

Concept deliverables

Blueprint deliverables

Delivery management

Business needs


Takeaways

As usual is not enough: big data, real-time, cloud − not only technologies

Unprecedented challenges require unprecedented solutions

Network reference architecture is a key success factor

Standardise services based on today’s and tomorrow’s requests

Identify design principles and implementation strategies, create logical building blocks

Migrate from legacy architecture executing your roadmap

Leverage best practices and proven expertise to define execution roadmap

Capitalise on quick wins


Find out more

Attend this session

• BB1689 – Network Transformation and Optimization with Cloud, Tuesday December 4, 2012 4:30 pm

Visit these demos/experts

• Visit Network Transformation Booth 451 in HP Networking area

• Book your Network Transformation workshop @ HP Discover (at Booth or here)

• Meet our Experts in 1:1 sessions

After the event

• Contact your sales representative to discuss how to evolve your network architectures

• Download the HP FFRA white paper from HP website http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA3-4150ENW.pdf

Your feedback is important to us. Please take a few minutes to complete the session survey.


HP network lifecycle services An overview of why HP Network Services are important to help you start today on tomorrows network. Jason Timbes shares his experience project managing a network transformation at HP

http://h20621.www2.hp.com/video-gallery/us/en/53364ff61f3ecdccb6009a0ff209906ebc322e34/r/video





EVERYBODY ON: seamless, secure, context-aware experiences for a connected world


My background

Title/Organisation

EMEA Network Consulting Sales Manager

IT industry experience • 25 years in IT

• Many years in project, program and practice management

• Leader or key contributor in large, strategic or growth initiatives

• Broad networking market and alliance knowledge

Years at HP

25

Current responsibilities • Transform customer demand to solution offerings

• Solve networking issues together with customers

• Combine HPs transformational experience with customer needs

Name: Ralf Kiwitzki , E-mail: [email protected]


Thank you

Ralf Kiwitzki– BB1689 - Business trends and technology advantages

Technology

Transcript of Ralf Kiwitzki– BB1689 - Business trends and technology advantages