Rakuten Travel

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Rakuten Group

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Founded : February 7, 1997

IPO : April 19, 2000 (JASDAQ Stock Exchange)

Chairman & CEO : Hiroshi Mikitani

• The First Office : Atago in Tokyo, Japan

• Employees : 5 (at the establishment)

• Business : Rakuten Ichiba (online mall)

Company Profile

4

Employees : 10,552 (as of Sep. 30, 2013)

Market cap : 15.5 Billion USD

Businesses : E-commerce , Travel, Credit Card,

Banking, E-reader etc.

Company Profile (Continued)

5

2014 Q1 Global Comparison

The Rakuten Group Companies

E-Commerce

Credit Card

Banking

Securities Telecom

Travel

E-Money Digital Goods

Portal &

Content Member

Loyalty

Program

Log-In

7

Advancing Cross-use Ratio*

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Rakuten Super Point Program

Earn/Save across multiple Rakuten services

Strengthen Customer Loyalty

Aa

1 Point = 1 Yen

EARN USE 100 Yen =

1 Point

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10

Gross Sales

18.3 Billion USD

The Corporate Acquisition of “Viber”

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Viber User Growth

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Rakuten Travel 2

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GTV: 5.4 Billion USD in 2013*1 (+15.2% YoY)

Hotel Booking: Around 47 Million Room Nights in 2013

% Mobile: Above 30%*2

Revenues: 342 Million USD*3 in 2013

Operating Income: 128 Million USD*3 in 2013

No. of employees*4: Around 600

*1: Rakuten Travel’s Gross Transaction Volume from January to December, 2013.

*2: Rakuten mobile devices’ share as of December, 2013.

*3: 1USD = 101.5 JPY

*4 Employees directly in charge of Travel Business

Rakuten Travel

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Our Mission and

philosophy 3

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Commodity Commerce

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Rakuten’s model

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Difference with other OTAs

Supplier

User

Other OTAs

User

Rakuten Travel

Supplier

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Marketing solution for partners

Customized Hotel Page

R-mail

Point Incentive

Coupon

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Customized Hotel Page

Pictures

Text

Plans

Customize and update your page, any time you want

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Our Mission

“Empowerment” of partners

through the Internet

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Mobile 4

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Same Experience

for both PC and Mobile users

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Mobile PC

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Show same functions with member ID

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Show same functions with member ID

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Show same functions with member ID

The Rakuten Group Companies

E-Commerce

Credit Card

Banking

Securities Telecom

Travel

E-Money Digital Goods

Portal &

Content Member

Loyalty

Program

Log-In

29

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