CMO

CWO

WAR!

I’m the War from A to W!

I’m the War against income concentration!

I’m the War against Cynicism!

I’m the War against Skepticism!

I’m the War against Disbelief!

I’m the War against The Transaction Way

of Treating People!

I BELIEVE!

Shugi = Doctrine, Principles.

From the 170 brazilians we

have…, 50 are Shugi Crazy

Purpose Driven People!

Shugi is commom sense.

Shugi is the Operating System.

Shugi is not enough to beat Amazon!

We need Omotenashi!

OmotenashiCommerce!

So… I have a few ideas to put

Shugi + Omotenashi in to the Hearts of our

People…

#1 Each Shugi Pillar

must have its own KPIs.

Always Improve, Always Advance (# of GMS coming from new stores), Passionately Professional (# of training hours), Hypothesize (# of

action plans proposed), Maximize Customer Satisfaction (# Repeat User, # Score on Customer Satisfaction Surveys), Speed!! Speed!! Speed!! (# Time to Market).

#2 5 Shugi +

Omotenashi Killer Questions for Hiring

Purpose.

#3 SuperPoints for

employee who give s ideas to improve Shugi.

#4 Daily Managers

Reminder to put Shugi + Omotenashi on their

speechs, meeting, memos etc.

#5 Reward employees who helps bring more Shugi + Omotenashi people

to Rakuten.

#6 All new projects will

have Shugi + Omotenashi KPIs.

#7 SuperPoints to the

Employee with more Shugi + Omotenashi Little Hearts given by

peers.

Above all…

#8 The ultimate Asakai KPI

will be the number of conversations

managers talk starts.

I’M WAR!