Rakuten Institute of Technology - Envision a future: Third Reality

8/13/2019 Rakuten Institute of Technology - Envision a future: Third Reality

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Rakuten Institute of TechnologyEnvision a future

Third Reality

Director Masaya Mori 2007/10/02



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We will meet…

Interaction, Fusion, Collaboration

(to be described…)



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Could you give me your time?

• Please make yourself at beach.



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Today’s topic

• In the near future, the way of service and business

centering Web.



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Abstract

• Reality will be one of the most important topics in the near future.• Reality hasn’t been cared about well although important.

• It was not appropriate as the subject in Mathematics and Science.

• However, users are getting power and creating new Reality, and societyand system must take some strategic measures for that influence.

• 3 big changes

• Interaction: Web is evolving more and more.• Fusion: Users and Reality are evolving more than Web.

• Collaboration: All Relations are changing into Co-Creation style.

• Net business and Real business

• Company and Users

• Reality not existing before is emerging via 3 big changes.



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What’s Next?



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Reality



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• What’s Next?– Web3.0, Ubiquitous, Ambient, SensorNet– Virtual Reality, Metadata Network, Terrestrial Internet– New various applications, systems and businesses will

emerge from now on.

• In the future, however, what should be focused ashigh priority matter is “Reality” in any domains suchas Academic, Technology, Service and Business.

We should focus on “Reality”.



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What is “Reality?”

• Feeling– Actual feeling, actual societal experience– Utility in Economics

• World– where people live

• Value, lifestyle, communication, community

– Different between teenager and adult• How is a world where user lives? How does user feel?



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Virtual Reality?

• Users feel another Reality different from Real World.

• Virtual Reality is one of “Reality.”



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History, Religion

• Either shows world and gives feeling.



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Playing

• Children also have Reality.

– Playing at keeping house– Fairy tale



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Feature

• Invisible, Semantic

– No hyperlinks between books• Share Group / Share level

– Private, Family, Community, Society

• Social system– Economy, Culture, Common sense

• Open End



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Users create Reality.

• Users always create new Reality continuously.– Communication (Ex. Emoticon)– Community & Complement (Ex. Comic market, Costume Play)– Combination (Ex. Socks & Starch)– Augmentation (Ex. Sports watching)

Relieved (^o^;Sad (T_T;

00 00 15

TW



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‘Beyond’ is the essence.

• Users go beyond.

• Reality is created beyond existing frameworks.



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Why “Reality?”

• “Reality” is visceral all around us.– Reality made influence on the business and the society strongly.

• Ex. Heian Era’s Dream Interpretation in Japan.– However, Reality wasn’t cared about well.– The difference between Realities may make big conflicts.

• We should know about “Reality” more.– No Reality, No business/life/future.– Reality always is created continuously.

• What’s Next Reality?



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3 Steps, 3 Layers



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3 Steps

1st : Real World Reality

2nd: Net World Reality– ex. Virtual World / Net Community– ex. Web2.0

3rd: Real & Net World Reality– Technology combines Real & Net.

– After Web2.0



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3 Layers

• Interaction : Web will evolve more and more than in the now.

• Fusion : User and Reality will evolve more than Web.• Collaboration : Relation between Real & Net will change to collaboration.




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First, the changes of Technology

ExtensionOrganic IntelligenceOnline

nter ction



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Extension



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Web is extending.

• Contact points are increasing.

• Other isolated IP networks will be linked with Web insome way.



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Net use explosion

• Pervasion with…

– Interfaces, Devices– Sensors, Camera, Broadcast– Desktop/web application

• AIR, Silverlight



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Net unconscious use

• Wireless

– Nicon COOLPIX S7c, Fon, iPhone– Digital Pen & Paper– Powercast



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Easy devices to access Net

• Tangible devices

– Tablet PC– Digital Pen & Paper– Touch Panel, Microsoft Surface– Game Machine, Information Appliance



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Collaborative Panel & Microsoft Surface TM



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Cross media TV Portal



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Setamaru Tokyo Ubiquitous Plan GINZA



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And, to Seamless

• System supports Seamless.

– Not Multi-device, but Cross-device– Device Autochange• FMC, CompanyN’s Mobile, Car / Person-navigation• Rakuten Messenger

– User Free Access• ThinClient (SunRay)



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And, to Silent interaction

• Pervasion + Wireless + Seamless = Silence

• Ex. RFID– ‘Much silence makes a powerful noise’ African proverb

• Silence means “beyond the border between Real andNet.”



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Check Point

• Time is properly?

• And… hopefully you will not be sleepy from next page.



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Organic Intelligence



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System Powered for Huge Data

• System can control more and more huge various data.

• Computing Power– Petabyte storage, Quadcore, Network band– Grid, P2P

• Data Processing Power– Parallel crawling & processing

– Aggregation & Data mining• Dynamic Automation

– Feedback, dynamic interaction– Highly automation



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Web is getting sensors as Eye and Ear.

• Web is Extended by Sensors and more.– Web is no longer a set of documents contents hyperlinked.

– More kinds of data will be linked with Web.• Sensor Network, Sensor Information System

– Digital, Network, Ambience

• Web extended– Sensor Net 2.0

• Tokyo-Amesh– Recognition Technology, Metadata service



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Everything Sensor

• Devices and Interfaces are also networked.

• Every contact point (interface) is sensor.– Also Music Player, WebAPI



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New Intelligence is coming.

• All via sensors will be data and organized in multilevel.• We call that Organic Intelligence

– New clue of data– Beyond Collective Intelligence

• Hugh raw information itself can be Insight.– Cf. Google Suggest, Google Translate– Discover difference producing difference– Reality integrated from fragmented information

• How will we create Organic Intelligence DB ?



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Features

• Space– Mapped to Space

• Time– Real time, Dynamic Update– Stored in Archive

• Any activity is logged.– Lead to Prediction

• Optimization– Promote Personalization & Optimization



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Rain mapped

• Tokyo-Amesh– http://tokyo-ame.jwa.or.jp/



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Work resource linked to business

• Location Value



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Optimized Agriculture

• Pickberry Vineyard by Accenture



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Optimized Delivery and Maintenance

• Metro St. Louis



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Approach

• Smart signal technology

J1708 Data

Weather Data

Non-IntrusiveMonitoring

Earlier

Warning

IncreasedVisibility

forPlanning



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Personalized Insurance

• TripSense



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Personalized Agent

• Personalized Agent– Auto transaction program in stock market.– Agent system handles flood of information.

• Summary Interface– Aggregate information



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Any Online



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Any Online - Always connected

• Anytime, Anywhere, Anything, Anyone– Ex. Printer is always on-line.– Everyone has mobile phone with GPS service.– Ambient Findability



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Blogject

• Blog + Object



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Remote health care

• Lifeshirt by VivoMetrics



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Project BlackBox



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no longer only in Real world

• We can touch Real World via Net.



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As if…

• The whole world is on line.



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JV2020 Battlefield



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So…

Reality Interaction



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As if…

• Human Interface

• Reality Interface• Reality Interaction



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Nobody wants definitely

• But pervaded in progress.

• RFID attached to Number plate– US. French. Singapore– Japan (experiment by using TAXI)



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Participatory Reality

• More people are linked regardless of digital literacy.– Even baby is connected.

• Social Longtail– Most of people participating net will not use PC/mobile well.



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And…

• As technology changes, larger paradigm shift begins.



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That is…

Fusion Not Real, Not Net

Third Existence



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View

• What does pilot see?

• Augmented



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Augmented Virtual World

• The WORLD / Blude Bird Journey – Benny K.– Google Maps + Virtual Bird + Blog Parts

• Drecom



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Identification

• Printer

• Mixi, offline meeting with handle name• Multiple-ID– Net : Mail, Blog, Mixi, Messenger– Real : Mobile, Credit Card



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Experience

• Dining Blog

• Sports watching– Nintendo DS

• Densha-Otoko

00 00 15

TW



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Place

• Residence

• Workplace– Call center



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TV

• CM

• Webpisode



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Redefinition

• Money & Point system• Exchange-system will produce New Economy.• Business, Market and Economy would be redefined.



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Creativity

• Machinema = Machine + Chinema

P li i



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Politics

• YouTube, Second Life• Not just Virtual World

I lli



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Intelligence

• IME– User can write more characters.

• Wikipedia

I



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Fusion

Real and Net are fused.

It means…

A d



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Reality not existing before is Created.

And…

W ill t



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We will meet…




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to Collaboration

Fragmentation



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Fragmentation

• Contents– YouTube, Mobile novel

• Communication– Mobile communication, Mixi diary, Twitter

• Business– Work style– Next Market

Resolved vs Restructured



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Resolved vs. Restructured

• Everything is resolved into parts.– Blog parts, WebAPI

• Everything is used as parts for restructure.– Dining experience– SecondLife + YouTube– Bulletin Board Communication (Zenryaku-Prof.)

Parts



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Parts

• Second life is also one of parts for users.

To Collaborative Creation



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To Collaborative Creation

• Real and Net are fused. And Users get power. Or To get Uses’supports is becoming better.

• Relationship changes to co-creation of New Reality all aroundUser Reality.– From “A -> B” to “A B”– Broadcast & Viewer– Supplier & Consumer

• big change of production• Wikinomics

– Application & Users• Not only Company and People• Search Engine changes.• Context-base / interaction

– Real & Net

Mutual Augmented



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Mutual Augmented

• Net -> Real

– To support the Real– Rakuten Travel

• Real -> Net– To support the Net– Rakuten Card encouraging Net shoppoing

• Mutual Augmented– Point System

• Encouraging Real shopping• And encouraging Net shoppoing

Augmented Net



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Augmented Net

• Rakuten Books & FamilyMart

Augmented Real Business



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Augmented Real Business

• Webstar Japan

Interaction Fusion Collaboration



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• Sony CSL

Next Reality



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Next Reality

• We must consider the importance of Next Reality in abroader context and in every level.– Person, Community, Society– Culture, Economics, Politics

• Holistic approach to Reality is required to understandthat nature, not analytic/assemble approach.



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Business Strategy

Guide



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Guide

For users



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For users

• Easy, Comfortable, Seamless– Sentimental Interface

• Parts provided– WebAPI, SOA– Fun to use, fun to develop

• Acknowledged

• Secure base• Share experience

– Share of Share– Famicom, TV program– Hitoke

For providers



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For providers

• What is the role of each technology seed like in 3 rd Reality world?

• Context-base• Interaction

• Collaboration-support• Online-support

• Automation

• Agile• Low cost• Improve productivity

– User is faster.

Strategies



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Strategies

• Third Reality Eco-system– Synergy, Mutual augmented

• Third Value from Real & Net• Personalization By financial planner

– Open, Collaboration• OSS/Comunity

– Dynamic interaction

– cf. Wikinomics

Application



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pp

• context base, context share– A-Un communication, Community, Share of Share, Hitoke

– Frequency of mail use can be decreasing recently.• interactive approach

– Accept user’s natural response

• supportive, visualize– Life planner

• navigator applications– Car-navi, Nittendo-DS, IME

• Easy

• sentimental interface, RIA– From huge information to Reality

• open, provide parts

Know Reality



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y

• Reality is invisible.– It is invisible that people who have read Book A are

recommended to read Book B.– Recommendation system can link Book A with Book B.

• How do we reach to invisible reality?

• Know how reality is impacted?– By our business/service/system– How reality is supported?– What parts our business/services/system become of

reality?

• Respect for Users who change Reality.



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Social Issues

Social Issues



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• User’s & Reality evolutions vs. Social Regulations

Security Privacy



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y y

• How do you distinguish?– Family Security vs Husband Privacy

Security



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y

• Network is open.• Authentication

– Biometrics and Privacy

Monitoring Camera



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g

• Stereo Camera - Dual Lens

Spatial Tracking



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Privacy



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• Street Display, Google Street View• Users are very sensitive.

– Benetton & Gillette cases, Japanese security company case.– Correct PR: Don’t invoke misinterpretation.– Avoid uncomfortable. Not over personalization.

• Countermeasures– Federation Data Model for privacy– Fake Poisoning, Anti-SEO (Google)

Authority



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• Media Literacy– Blog, CGM: Frank appeal/comment/opinion,

Feeling Share• not correct information

– Reliability Feeling

• Collective Intelligence, OrganicIntelligence– What do you think of the reliability/authority

of aggregated information via sensors

• Blogger, Opinion Leader– Branding

• Personal Blogs can be founded via Search

Engine, and can get brand.

x

Education



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• Privacy & Authority• Third Education is needed.

Others



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• Health, Mental-health• Environment

– greenhouse reduction

And more…



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• Relation between Reality and Brain

We will meet…



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Q A



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• Do you have any questions or any comments?



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Rakuten Institute of Technology

Masaya Mori ( [email protected] )

Rakuten Institute of Technology - Envision a future: Third Reality

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