Rugby’s values of Teamwork

Respect, Enjoyment,

Discipline and Sportsmanship

are what makes the game

special for those who enjoy the

environment and culture they

create. They define the game and

define Rugby.

Rugby is for everyone, male or female, large or small, short or tall, from

mini level to under 11's to senior to veterans. Different formats favour

different styles from the traditional 15 a side, 10’s favoured by veterans, 5’s

beach rugby and of course the new Olympic Sport, Rugby 7’s.

Rugby is a social sport. As part of the rugby tradition, the home team

hosts the visiting team in an after game social, which is filled with good

cheer and camaraderie.

Rugby is a hugely popular international worldwide sport with over 400

million fans supporting the recent 2015 Rugby World Cup which had the

best 20 international teams in the world competing against each other.

Rugby has been played in the UAE before the federation was even formed

and is growing exponentially in the region. The Dubai Sevens attracts over

100,000 attendees and is broadcasted to over 230 million homes in 120

countries. The national team competes in the Asia Rugby Second Division

and the UAE Rugby Federation is making great strides to bring the Emirati

community into the game.

All the talent in the world won’t take you

anywhere without your teammates” Anonymous

We are the only club in the Northern Emirates with roots going back as far

back as 1979. The recent brand was revived in 2013 after an eight year

break by a small group of enthusiasts. The Goats ended the 2014 - 2015

season with over 30 playing members and a growing social following.

Our Veterans team played at tournaments in Doha, Bahrain Sharjah and of

course in the Emirates Airlines Dubai Sevens.

We have players from the local Community ranging from a number of

Local Emirati Players that are learning the game with us to players from a

multitude of countries including; England, Wales, Scotland, Ireland,

Australia, South Africa, New Zealand, Syria, Egypt, Japan, Sweden - Any

nationality is welcome.

We pride ourselves of being a Community / Family based club with many

Social Events outside of Match Day's and Training

Whilst the Goats are growing each year, we face challenges ahead;

continuous growth in a transient community and the securing of a

permanent rugby pitch to train and play on being the top priorities on

the list.

To meet these challenges, the new management team have achieved the

following:

We have joined the UAE Rugby federation ‘Community League’, a

grass roots tournament for Senior Players playing 10 games across

the country in the full 15's format throughout the season.

We have forged a partnership with the Bin Majid Hotel group

establishing a Club House for social events, potential use of their

existing pitch and the use of the beach for the annual beach rugby

tournament.

We held a number of ‘Social’ events in our new club house

showing; the Rugby Championship, Rugby World Cup and Six

Nations. We have brought in new friends, social members and an

initial but relatively small revenue stream to the club.

We have engaged a professional company to build a new web and

social media presence. From recent analysis we have achieved the

second most interest of any Rugby Club in the UAE on our media

channels. We are of course striving to be the first!

We have secured assistance from a number of new sponsors from

both local and international companies and have reciprocated their

kindness via multiple marketing opportunities that have arisen.

We have a lot of work to do to achieve our objectives. At the moment our

top priority is to have a regular home pitch to train and play on

Our partners the Bin Majid Beach Resort have generously granted us use

of their existing pitch facility which is within the resort that we have been

making use of.

The Bin Majid Pitch has a former soccer pitch in a fantastic setting 200

meters from the sea and 100 meters from our clubhouse. Unfortunately,

the field hasn't been used or maintained for several years and has fallen

into a state of disrepair.

We are currently striving to complete the pitch to a playing standard

within the World Rugby regulations for the Community League and a

number of potential friendly fixtures.

The clear-up work has been completed (care of APT Global) and we have

erected Rugby Posts (care of BAM International) and entrance Flagpoles

(care of Tempest) ourselves.

However, to complete the field so

that it is fit to play rugby on it, we

need to find someone to fund an

earthworks package for the playing

surface.

The RAK Goats sees massive potential

in this pitch and are now looking for

partners and sponsors that see the

same opportunities as us.

We are not aiming high and am

looking at a minimum maintenance

model for the pitch at this stage. We

are intending to play on a sand

surface which is how all major clubs

in the region started off and is within

World Rugby Regulations.

Our best quotation so far is in the region of AED 81,000 from a

Local Construction Company.

Teams in the UAE Community League that are based all over the

UAE will come to Ras AL Khamiah, enjoy the Emirate's attractions

and play Rugby on our Pitch.

Social Teams from outside the UAE will also be able to come and

play. We already have had interest from the Bahrain, Doha, Riyadh,

Muscat and even some travelling teams from visiting British Naval

vessels docked in the RAK Ports.

The generation of interest in Rugby for the local Emirati

Community to learn and play the game (this initiative is fully

encouraged by the UAE Federation).

An opportunity to start a mini, youth and women’s rugby section

for our children.

An annual Ras Khamiah Goats Tens Tournament open to the entire

GCC region.

The hosting of other Expat Sports such as Gaelic Football and

Hurling with the RAK Irish Society.

Expat and Local Community based Social events to be centred

around the pitch area such as Music Festivals, Bonfire Nights etc.

We are positive that once the pitch is completed, the Local Emirati

and Expat community will fully support the RAK Goats.

Your Company Name and Logo at the Front centre of our playing Jersey's,

training / touring shirts and kit bags in a prominent position.

The Goats strip and your logo will be marketed on our shirts across the

UAE at the 10 community clubs that we play at during the season. Not to

mention across the GCC as we play tournaments in Doha, Bahrain, Sharjah

and of course the Dubai Rugby Sevens.

Your Company Name and Logo on prominent Advertising Hoardings at

the entrance and sides of the Pitch.

Your Company Flag on our Flagpole at the Entrance to the pitch.

As we develop, communication of your company name by pitch-side PA

System.

As we develop, your company name in our match program.

Your Company Logo and Website URL on a prominent position on our

Website and Facebook Site.

Regular Newsletter, Letterhead & Email Template advertising.

Advertising in our Clubhouse for home games and Social Events.

Beach Rugby Tournament advertising.

Changing Facilities and Showers adjacent to the pitch

Transform the Sand Pitch to a Grass Pitch which will lead to inviting

International Sevens Teams to Train at our Facilities away from the Hustle

and Bustle of Dubai.

Scrummaging Machine.

TBN

Mike Silvester Facilities Manager

Mobile: 00 971 (0) 50 8751984

Email: michaelsilvester@hotmail.com

Skype: mikesilvester

Branding & marketing possibil ites are endless with

the RAK GOATS RFC.

Twitter: https://twitter.com/rakgoatsrugby

Facebook: https://www.facebook.com/RasAlKhaimahgoatsrugby

Instagram: https://instagram.com/rakgoatsrugby/

Google+: https://google.com/+Rakgoatsrugbyrfc

Website: http://www.rakgoatsrugby.com