Raju Narisetti London Presentation July 2012
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Transcript of Raju Narisetti London Presentation July 2012
© 2011 Dow Jones & Company, Inc. All rights reserved.
JOURNALISM MATTERS
@rajunarisettiLondon July 2012
E X P E R I E N C I N G That Journalism Will Matter Even MoreB
UT
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Our recent past,
our present and our future
lies in expanding our
digital audiences
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The 2012 definition of a journalist’s job must include
“getting more people to consume more of my journalism”
4
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Digital audiences will be ever more promiscuous, amid a proliferation of
original and aggregated content, and
multiple platforms.
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Can we bring new
audiences to our journalism and keep an increasingly promiscuous reader
coming back to our “virtual” newsroom and brand?
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7
Great and relevant journalism is a given.
But great content is no longer enough to win.
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8
To get, keep and grow audiences, newsrooms should pivot from
creating great content to
creating great experiences.
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And the “experience” is where we will either win or lose journalism’s future.
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10
What is the
JOURNALISM experience?
Words + Picture + Chart + Sound + Slide Shows + Interactive Graphics+ Databases + Video
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11
News rooms by and large have mastered the parts that make for a complete digital story. And we are getting good at doing things
On THE WEB.
THE GOOD NEWS
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We are terrible at turning these parts into a great experience every day. We are nowhere close to doing journalism Of THE WEB.
THE BAD
NEWS
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13
Good (and Bad) Experiences all come at the same intersection:
of
content and technology
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If newsroom leaders thought integrating print and
online in the newsroom was hard, try integrating
Content & Code / Hacks
& Hackers
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Some lessons, learnings and observations from this ongoing battlefront
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16
DEVELOPERS see Content as “stuff”
and Code as “art.” JOURNALISTS see Code as “stuff” and Content as “art.”
So, can we begin with what is the audience/user
“EXPERIENCE”
we want to create
?
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17
The “experience” can’t come from the IT department alone:
Developers are not short-order cooks
Can we “EMBED” developers in the newsroom,
in the news flow?
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Where you sit—physically and organizationally--matters
-- Architecture matters
-- Titles matter
-- Credit(s) matter
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19
To preserve good experiences, in a world of digital permanence, news rooms must now plan for impermanence.
Re-thinking shelf-life matters
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20
A growing challenge is how do we find this “experiential” journalist?
We moved from “Show Don’t Tell” to “Show and Tell”
Can training pivot to
ENGAGING audiences/users?
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21
Streams on WSJ.comA New Way To Engage Readers With Top News & Events
Streams are a new immersive experience which update in real time around events, breaking news, markets coverage and other important areas that are core to the Journal’s reporting. It pulls content from across WSJ including articles, blog posts, photos, video and Twitter to present a total view of all the coverage.
http://on.wsj.com/HRKXC2
Europe’s Debt Crisis
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Markets Stream
Streams will come to life every day on the Markets section of WSJ.com a real time stream of what’s happening in the economic marketplace and the impact it has on personal and professional lives.
http://wsj.com/marketspulse
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WSJ.com and “The Ticker” Mobile Streams
Available for iPhone and Android devices
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News Viewer
Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner.
How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day.
Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.
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© 2011 Dow Jones & Company, Inc. All rights reserved.
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A PROMISCUOUS audience is our new reality.
?Are our news rooms
ready to give them an experience worth
coming back to,
over and over again
@rajunarisetti