Rajan Presentation

8/8/2019 Rajan Presentation

1/20

Market report on processed food

Submitted To:Prof.Rashmi FarkiyaProf.Aditi Naidu

Submitted By:Rajanish kumar SoniMba 2 nd


2/20

IntroductionHistory of Processed foodBenefits

Drawbacks of Processed foodMarket of Processed foodMarket PlayersChallenges & Opportunitiesconclusion


3/20

Introduction:-

Processed foodshave been altered from their natural

state for safety reasons and for convenience. The methods used for processing foods include canning,

freezing, refrigeration, dehydration andaseptic processing.


4/20

The Processed Food industry is "thetransformation of livestock and agriculturalproducts into products for intermediate or finalconsumption."Reuters reported in 2004 that food processingwas "one of the largest manufacturing sectors inthe US, account[ed] for approximately 10% of allmanufacturing shipments (by value)." Theprocessed food industry grew by "over 10%between 1998-2004, and in 2004, the value of processed food shipments was approximately$470 billion."

Conti..


5/20

E xamples of processed food:-

Dairy productlike- amul, sanchi

SnacksPacked meat productCakes & PastriesConfectionery, Sweet Biscuits,Baby FoodFruit & Vegetables etc.


6/20

History: -Modern food processing technology in the 19th and 20th century waslargely developed to serve military needs. In 1809 Nicolas Appert inventeda vacuum bottling technique that would supply food for French troops, andthis contributed to the development of tinning and then canning by Peter Durand in 1810In the 20th century, World War II , the space race and the rising consumer societyin developed countries (including the United States) contributed to the growth of food processing with such advances as spray drying, juice concentrates, freezedrying and the introduction of artificial sweeteners, colouring agents, andpreservatives such as sodium benoate. In the late 20th century products such asdried instant soups, reconstituted fruits and juices, and self cooking meals suchas MR E food ration were developed.


7/20

ContiIn western E urope and North America, the second half of the20th century witnessed a rise in the pursuit of convenience,food processors especially marketed their products tomiddle-class working wives and mothers


8/20

Benefits:-

Mass production of food is muchcheaper overall than individual production of meals from raw ingredients. Therefore, a large

profit potential exists for the manufacturers andsuppliers of processed food products. Individualsmay see a benefit in convenience, but rarely seeany direct financial cost benefit in using processed

food as compared to home preparation


9/20

Drawbacks :-

Processed foods often have a higher ratioof calories to other essential nutrients thanunprocessed foods, a phenomenonreferred to as "empty calories". So-called

junk food, produced to satisfy consumer demand for convenience and low cost, are

most often mass-produced processed foodproducts


10/20

Market of Processed Food:-Indias Processed Food

was Rs. 8975 Crores in 2007-08, which including theshare of products like Mango Pulp (Rs. 509.69 Crores),Dried and Preserved Vegetable (Rs. 429.94 Crores),Pickles and Chutneys (Rs. 250.62 Crores), Other Processed Fruit and Vegetable (Rs. 712.20 Crores),Pulses (Rs. 549.01 Crores), Groundnuts (Rs. 1054.08Crores), Guargum (Rs. 1125.75 Crores), Jaggery &Confectionary (Rs. 2810.68 Crores), Cocoa Products

(Rs. 42.26 Crores), Cereal Preparations (Rs. 677.35Crores), Alcoholic and Non-Alcoholic Beverages (Rs.338.56 Crores) and Miscellaneous Preparations (Rs.474.47 Crores ).


11/20

K ey Players:-

HULDabur

GodrejK avin care


12/20

Hindustan Uni Lever Ltd.:-

HUL is the largest company of FMCGproduct in India.

They manufacture many kind of products .They also manufacture processed food like:Snacks,biscuits,dairy products etc


13/20

Introduction - :Introduction - Hindustan Unilever Limited is Indias largest fast moving consumer goods company. Company with a scale of combined volumes of about 4 million tonnes andsales of Rs.13, 718 crores. The mission thatinspires HUL's over 15,000 employees is to "addvitality to life". With 35 Power Brands, HUL meetseveryday needs. HUL is also one of the country'slargest exporters; it has been recognized as aGolden Super Star Trading House by theGovernment of India.


14/20

B usiness Strategies - :Business Strategies -

The company will compete with low pricecompetitors by playing to their strengths - usingstrongest brands backed by superior technologyand the lowest cost supply chain. Company will

continue investment in technology, both to makebetter products and secure cost advantage.There is a big opportunity to grow processedfoods, which are still a very small proportion of

the overall largely, commoditized foods market,


15/20

1884 Birth of Dabur

1896 Setting up a manufacturing plant1972 Shift to Delhi

1992 Joint venture with Agrolimen of Spain2007 Dabur Foods Merged With Dabur India

Dabur:-


16/20

Strategy:-

Dabur followed the strategy of naturalproduct with high and natural nutrients.

They focused on all ages especially onchildrens.


17/20

Godrej:-


18/20

Challenges & Opportunities:-

In developed countries the price of processed foods and fresh foods are more or less, the same. At times, processed foods are

even cheaper than fresh food.In India, however, due to a variety of factorsprocessed food prices are substantiallyhigher than fresh food. Given the objectives which

are achieved by processingthere is a need to take measures to reduce costsand make processed foodaffordable.


19/20

Conclusion:-The Food Processing Industries (FP I) is estimated to

grow at 9-12 percent in the near future. F&Vprocessing,which is currently around 2 percent of totalproduction is likely to increase to 10percent by 2010, and further to 25 percent by2025.Value-addition in food products is expected toincrease from the current 8 percent to 35 percent by theend of 2025. The food processing sector has thepotential of attracting E UR 2.7bn of investment by 2015.Higher sales growth, increased earnings of the

companies, rising exports of agri-processed foods andgovernment policy 31 initiatives have set the stage for abuoyant performance by the FP I.


20/20

Rajan Presentation

Documents

Transcript of Rajan Presentation