Raisio Group – forerunner in carbon footprint labelling

Aki Finér

Sustainability specialist, M.Sc. (Tech.)

Raisio Group

International seminar "Footprints of Food: from Data to Awareness” 10.10.2012

Raisio Group

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• Activities in 12 countries. Head office in Raisio, Finland

• Production units in 15 localities in 4 countries

• Personnel some 1,500 of which in Finland 1/3

• Listed on NASDAQ OMX Helsinki Ltd

• Shareholders some 36,000

Production plant

Sales office

Head office

Two Divisions connected by grain

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Raisioagro • Local

• Feeds, grain trade, protein meals, plant oils, farming supplies and bioenergy

• Close partnerships

• Net sales over 200 M€

Brands

• International

• Branded

• Focus on ecological and healthy snacks

• Net sales over 300 M€

Vision

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Raisio is a forerunner in healthy, ecological snacks with leading brands and an active developer of the sustainable food chain.

Raisio’s focus: HEM

Ecology

Mobile Food

Health

Focus on healthy and ecological snacking market in Northern Europe

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Local brands, Northern Europe

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• Key market areas: Finland, Sweden and the Baltic countries

• Foods for consumers, catering business, bakeries and other food industry

• Ecological and healthy snacks

• Snack drinks and biscuits, mini drinks, non-dairy soygurts, nuts

• Products for baking, cooking and breakfast

• Flakes, bran products, cereals, muesli products, flour, pasta, barley products, frozen pastries

• Wide range of organic and non-dairy products

Carbon footprint labelling

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Raisio is a forerunner in CO2e and H2O labelling

• First food company in the world to add carbon and water footprint labels on a consumer product

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CO2e label

2009

H2O label

2010

CO2e label

Elovena Oat Flakes CO2e Footprint

81% 6% 7% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

FARMING OATS

Sowing

Use of machines

Drying the grain

Storage in farm

Fertilization

Pesticide control

Liming

PROCESSING

Processing the grain

Packaging

Storage in factory

Other materials

Cleaning the grain

LOGISTICS

Transport of the product

to store

Transport of the grain

to factory

PACKAGING MATERIALS

Materials

Processing

Transport of the materials

“From the field to the shop store”

What we do to lower food chain’s carbon footprint?

Raisio – contract cultivation ”Farmers choose Raisio, a reliable forerunner in contract

cultivation, as a preferred partner in grain and oilseed marketing”

1. Cultivation contract - Malting barley, milling wheat and rye, food oats, feed grains, rapeseed,

camelina, pure oats etc.

2. Services - Advisory service

- Environmental indices

- Extranet, grain analysis, weather, haulage, magazine etc.

3. Production inputs - CropPlus seeds, fertilizers, pesticides etc.

About 2 500 contract farmers

Closed Circuit Cultivation CCC®

WaterPlus

EcoPlus

- Money € - Nitrogen N - Phosphorus P - Potassium K - Seeds - Pesticides - Lime CaCO3

- Energy kJ

Energy kJ, €

Productive inputs Cultivation practices Efficiency indices*

CarbonPlus

Efficient utilization of productive

inputs

- Soil structure - Heat - Water - Sun light

* In proportion to grain yield

Good crop is the best way to protect the environment!

CarbonPlus tool for farmers

Co-operation with other interest groups

• ”Best for the crop and the environment” project since August 2011 with Yara Finland

- Fertilizing recommendations with Yara’s fertilizers for Raisioagro’s contract farmers

- Promotion of precision farming

- Test use of Yara’s P-trap gypsum with Raisioagro’s contract farmers

Food product development

• Concentrating on plant based food products

- Plant based creams and milks

- Cereal snack bars

- Cereal based snack drinks

• Product example: Development of domestic substitute for rice

- Torino Whole Grain barley for risotto and side dish

- Torino Pearl barley for garnish

Feed product development

• New feed innovation for dairy cows (Maituri 12000E, patent pending)

• According to Agrifood Research Finland research (2012) Maituri 12000E increased amount of energy corrected milk by 2,7 kg

• Concentrations of milk protein and fat also increased

• Maituri 12000E intensifies metabolism

• Use of Maituri 12000E results in

- healthier animals

- higher milk yield

- better milk composition of nutrients

- better income for farmers and

- lower methane emissions per kilogram of milk.

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Raisio is one of the most innovative grain experts in

Europe