Raising visibility, awareness and reach for

your online projectVirtual Class, April 16

Susan MernitKnight Circuit Rider,

Oakland Local Editor/Publisher

Type questions here

WHO IS THE INSTRUCTOR?Susan Mernit, Linked In:http://www.linkedin.com/in/susanmernitTwitter: @susanmernitFacebook: Facebook.com/susanmernit

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WHAT ARE WE GOING TO LEARN:How to set goals and tactics to raise

visibility for your projectWE WILL WORK WITH: SEO,

syndication/partners, social media tags, metrics

WHAT YOU WILL GET: Support for building and executing strategy

WHAT ARE WE GOING TO LEARN:How to set goals and tactics to raise

visibility for your projectWE WILL WORK WITH: SEO,

syndication/partners, social media tags, metrics

WHAT YOU WILL GET: Support for building and executing strategy

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How the classes will work:•We have a weekly 1 hour class you attend weekly•Each class offers hands-on instruction to support your plan/project•Additional resources are posted•There is a weekly assignment (about 1-2 hours of work)•All assignments feed into supporting your plan & strategy

Feedback•Susan will comment on your assignments and interact with you weekly•You will identify peers to work with and share comments & ideas with in the class

Logistics•Everyone has their own forum thread—post assignments, comments• & questions there•Home work is due Friday; Susan will offer comments by Monday•You can see assignments and the classes one week ahead

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Let’s get started! Let’s get started!

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#1 I RIGHT NOW: Identify the problem you’ll work on during this class

Examples:•Low followers/engagement in social media

•Low web site traffic•Poor search engine referral traffic

•Poor third-party referral traffic (aka ”No one links to me”)

•Need more newsletter subscribers

#1 I RIGHT NOW: Identify the problem you’ll work on during this class

Examples:•Low followers/engagement in social media

•Low web site traffic•Poor search engine referral traffic

•Poor third-party referral traffic (aka ”No one links to me”)

•Need more newsletter subscribers

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Discussion of issues & programs you posted in response to the questionnaire

Issues:•Same old methods are worn out•Not sure what to do with social media or have to assess impact•Need to reach more/new people•Need to craft a real plan not sure what to do

Discussion of issues & programs you posted in response to the questionnaire

Issues:•Same old methods are worn out•Not sure what to do with social media or have to assess impact•Need to reach more/new people•Need to craft a real plan not sure what to do

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#2 Once you have a problem identified, how can you measure if you’re solving it?

Problem Measurement

Low followers/engagement in social media

More followers, more virality/clicks on FT, RTs on Twitter

Low web site traffic Increased uniques,pPage views

Poor search engine referral traffic

Increase in se referral on Google Analytics

Poor third-party referral traffic Increase in third-party referral on Google Analytics

Need more—and better-- newsletter subscribers

More sign-ups, better Open rates

Write out your problem & measurement tool & lets’ shareWrite out your problem & measurement tool & lets’ share

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SO, WHAT NOW?

Let’s discuss: Do you have a problem & strategy you can impact

& measure?What is it?

Who else in this group has a similar one?

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NEXT STEPS: FINALIZE YOUR PROJECT AND HOW YOU WILL MEASURE

1. HOMEWORK Worksheet for this class (download)

2. Useful readings (pick 1-2):

•Measuring social media effectiveness, http://bit.ly/XkWVeB

•Techniques for Maximizing Impact: Listening is Power in Social Media, http://bit.ly/11TAqfJ

•Measuring your social media effectiveness http://slidesha.re/YiiBaQ

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ASSIGNMENT:

This week, you want toa.Read 1-2 articles on measuring effectiveness and post comments on what you’ve learned in relation to measuring your strategyb.Share practical questions or concerns about building and executing a plan to increase visibility

POST RESPONSES in your forum by April 20, pls

NEXT WEEK, APRIL 23, WE WILL FOCUS IN ON USING SEO TO DRIVETRAFFIC AND DISCOVERABILITY

mernit@gmail.com@susanmernit

http://oaklandlocal.com

Susan MernitKnight Circuit Rider,

Oakland Local Editor/Publisher

See you next Tuesday, April 23, 9 am PT

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Virtual Class: Raising Visibility | Started on April 15, 2013Virtual Class: Raising Visibility | Started on April 15, 2013