Raising Money from Individuals
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Raising money from individuals
• By giving money • By running fundraising activities – giving
time
• Face to face • Mail • Newspaper advertising • Inserts • Posters • Telephone • Text • Email • Banner advertising
• Cash • Cheque • Postal order • Standing order • Direct debit • Text • Payroll giving • Add-on to bill
• Use the internet – create crowds! • Volunteers: • Advertise and PR in local papers, radio,
TV • Clarity of what you’re asking for
• Eventers: • Advertise events • Set targets/minimum entry levels
• Face to face • Door to door • Create crowds – instant events • Small local events • Small national events • Big national events • International challenge events
The Supporter Journey
The means whereby you increase a supporter’s support for your cause through communication, dialogue and engagement
Legacies
Pledge
Major
High Value
Middle Donors
Committed Donors
Regular Donors or Members
Donors
Trydonors-Campaigners-Advocates
Enquirers and Responders
Incidental Donors
Relationship Fundraising
Incidental Donors
Beneficiaries
Donors
Associates
Committed Donors
Middle Donors
Major Donors
Pledgers
Legacies
Regular Donors
Supporter Development Cycle
Engage
Inspire
Commit
Grow
Incidental Donors
Donors Committed Donors
Middle Major Gifts
Legacies
The Donor Wheel
Fanatics
Hot and cold Warm and eager
Disengaged
Hard to reach
Wealthy but distant
Fanatics
Hot and cold Warm and eager
Disengaged
Hard to reach
Wealthy but distant
• Excellent two-way communications – the internet makes this possible
• Engagement products – sponsored calls, sponsored “heroes”, sponsored lines
• Engagement channels – blogs, videos, diaries, etc. • Interaction – multi-channel – touchpoints
Touchpoints Value Ave Lifespan
1 £227 4.4 years
2 £422 7.2
3 £596 8.0
4 £713 8.2
5 £966 10.3 Source: NSPCC 2004