RAISING CHILDREN METHOD IN VIETNAM

STUDY ABOUT RAISING CHILDREN METHOD

IN VIETNAM

BY DI-MARKETING (www.di-onlinesurvey.com)

May, 2017

1

SURVEY DESIGN

This survey was conducted to study about Raising Children Method in

Vietnam

Methodology: Online survey

Fieldwork time: 5 days (22/05/2017 – 26/05/2017)

Sample size: N = 950

Geography: Nationwide

2

RESPONDENTS SELECTION

Respondents of this survey had to be qualified below criteria

Marital Status : Married and have kid

Kid Age : Below 7 years old

Gender : Both Female and Male

3

KEY FINDINGS

1) Raising Children Methods Used in Vietnam• 98% choose the method of respecting the opinion of their children in education

• Website about mother and baby (51%), Books (38%), Word of mouth (28%) are top 3 channels

for updating teaching children method

• 85% considered that only use a whip if there is a serious fault

• Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to

look after their children

• 69% will accept children’s 3rd gender and let them grow naturally if discovery

2) The educational investment on children in Vietnam• 30% ~ 50% is the average percentage of cost for child education

• Surprisingly, 47% do not orientate future career for their children

• 100% parents allow children join the other courses besides studying at school

• Watch the way children play (41%) is the best way to track the children’s intelligence

• 89% considered children’s outstanding intelligence will maybe change after 18 years old

3) The control of children hobbies• 91% will let children read comic books with the content control

• 94% will let children watch TV with the content control

• 81% will let children use smartphones/ tablets with the content control

• 38% have the conflict with other family members in the way to teach their children

4

N = 950

DEMOGRAPHIC INFORMATION

GenderMarital Status

OccupationHousehold Income

26%

74%

Male

Female

13%

14%

44%

29%

1%

From 20 million VND or more

Over 14 million to 20 million VND

Over 9 million to 14 million VND

From 4 million to 9 million VND

Under 4 million VND

11%

3%

8%

10%

17%

18%

35%

Other industries

Housewife

Job seeker / Retired

Worker

Engineer / Doctor / Teacher

Self-employed

Office worker

0%

100%

Single

Married

5

1) Raising Children Methods Used in Vietnam

2) The educational investment on children in Vietnam

3) The control of children hobbies

CONTENT

6

98% CHOOSE THE METHOD OF RESPECTING THE OPINION OF THEIR

CHILDREN IN EDUCATION

How do you teach your child?

(Comparison by Gender & Household income (HHI) )

N = 950 N = 705 N = 245 N = 277

2% 2% 3%

98% 98% 97%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

Parentsrespect theopinion oftheir children

Childrenalways listento theirparents

2% 3% 2% 3%

98% 97% 98% 97%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under $450 From $451- under$700

From $700and over

Parentsrespect theopinion oftheir children

Childrenalways listento theirparents

N = 950 N = 416 N = 257

7

WEBSITE ABOUT MOTHER AND BABY (51%), BOOKS (38%), WORD OF MOUTH

(28%) ARE TOP 3 CHANNELS FOR UPDATING TEACHING CHILDREN METHOD

From where do you usually update the method of teaching children?

(Comparison by Gender)

N = 927* N = 690 N = 237

Female prefer website about mother and baby while male prefer books about teaching children

1%

24%

25%

26%

28%

38%

51%

0% 50% 100%

Other

Newspapers, print magazines

Newspapers, magazines

Social Network

Word of mouth, another parent'sinstruction

Books for children

Website about mother and baby(webtretho, ..)

Total

2%

24%

26%

24%

30%

32%

61%

0% 50% 100%

Female

0%

24%

22%

31%

22%

54%

22%

0% 50% 100%

Male

* Who chose “Parents expect the opinion of their children” in Q: “How do you teach your child?”

8

From where do you usually update the method of teaching children?

(Comparison by HHI)

Family whose HHI under $450 prefer website about mother and baby while family whose HHI from $700 and over prefer books

about teaching children

1%

24%

25%

26%

28%

38%

51%

0% 50% 100%

Other

Newspapers, printmagazines


Social Network

Word of mouth, anotherparent's instruction

Books for children

Website about mother andbaby (webtretho, ..)

Total

0%

18%

20%

17%

21%

17%

66%

0% 50% 100%

Under $450

0%

23%

26%

30%

32%

44%

54%

0% 50% 100%

From $451 -under $700

4%

33%

28%

30%

28%

52%

32%

0% 50% 100%

From $700 and over

N = 296N = 927* N = 409 N = 249

WEBSITE ABOUT MOTHER AND BABY (51%), BOOKS (38%), WORD OF MOUTH

(28%) ARE TOP 3 CHANNELS FOR UPDATING TEACHING CHILDREN METHOD


9

WEBSITE ABOUT MOTHER AND BABY (41%) IS THE MAIN SOURCE FOR

UPDATING THEIR CHILD’S INSTRUCTION

Which main source do you update your child's instruction?


Once again, Female chose website as their main source and male chose books about teaching children

1%

7%

8%

9%

12%

23%

41%

0% 50% 100%

Other


Word of mouth, another parent'sinstruction

Newspapers, print magazines

Social Network

Books for children

Website about mother and baby(webtretho, ..)

Total

1%

7%

8%

9%

10%

15%

50%

0% 50% 100%

Female

0%

8%

8%

9%

17%

43%

15%

0% 50% 100%

Male

N = 927* N = 690 N = 237


10

Which main source do you update your child's instruction?

(Comparison by HHI)

Website is still the main source for child’s instruction of family has income under $450 and books is the first choice of family with

income from $700 and over

1%

7%

8%

9%

12%

23%

41%

0% 50% 100%

Other


Word of mouth, anotherparent's instruction

Newspapers, printmagazines

Social Network

Books for children

Website about mother andbaby (webtretho, ..)

Total

0%

10%

7%

8%

7%

9%

59%

0% 50% 100%

Under $450

0%

6%

8%

9%

12%

25%

41%

0% 50% 100%


2%

6%

9%

12%

16%

34%

20%

0% 50% 100%

From $700 and over

WEBSITE ABOUT MOTHER AND BABY (41%) IS THE MAIN SOURCE FOR

UPDATING THEIR CHILD’S INSTRUCTION

N = 296N = 927* N = 409 N = 249


11

85% CONSIDERED THAT ONLY USE A WHIP IF THERE IS A SERIOUS FAULT

What is your perception of the phrase "Spare the rod and spoil the child“ (Thương cho roi cho vọt)?

(Comparison by Gender & HHI)

N = 950 N = 705 N = 245 N = 277

In Vietnam, female do not use whip to teach their children more than male

N = 950 N = 416 N = 257

3% 4% 2%

12%15%

2%

85%82%

96%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

Only use awhip whenthere is aserious fault

Absolutely nowhips

Always usewhiplashwhen havingfault

3% 4% 1%5%

12% 8% 14%11%

85% 88%84% 84%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

Only use awhip whenthere is aserious fault

Absolutely nowhips

Always usewhiplashwhen havingfault

12

PLAY WITH CHILDREN (47%) AND LET CHILDREN PLAY ALONE BUT WATCHING

THEM (41%) ARE TOP 2 WAYS TO LOOK AFTER THEIR BABY

How do you look after your baby?


N = 950 N = 705 N = 245 N = 277N = 950 N = 416 N = 257

12% 13%8%

41% 41%

41%

47% 46%51%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

Play with thechildren

Let childrenplay alone,but I stillwatch them

Let childrenplay alone,but I did notwatch 12%

17%9% 9%

41%

47%

34%

46%

47%

36%

57%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

Play with thechildren

Let childrenplay alone,but I stillwatch them

Let childrenplay alone,but I did notwatch

13

69% WILL ACCEPT CHILDREN’S 3RD GENDER AND LET THEM GROW

NATURALLY IF DISCOVERY

How will you act when you find you your child is a 3rd sex?


N = 950 N = 705 N = 245 N = 277

41% family whose HHI from $451~under $700 group will find ways to help their children correct the gender if discovery

N = 950 N = 416 N = 257

3% 4%

69% 68% 72%

29% 29% 28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

Find ways tohelp yourchild return tothe correctsex (Male orFemale)

Accept thechild'sgender andlet childrengrownaturally

Ignore anddo not care

3% 5% 2% 2%

69%

79%

57%

76%

29%

16%

41%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

Find ways tohelp yourchild return tothe correctsex (Male orFemale)

Accept thechild's genderand letchildren grownaturally

Ignore and donot care

14




CONTENT

15

54% PARENTS SPEND 30% ~ 50% THEIR HOUSEHOLD INCOME ON EDUCATE

THEIR CHILDREN

How many percentages does the cost for educating your children

account for total family income? (Comparison by Gender & HHI)

N = 950 N = 705 N = 245 N = 277

Female spend is more for educate their child more than male.

And the more wealthy they are, the lower percentage of cost for child education they spend

N = 950 N = 416 N = 257

1% 1% 2%

10% 13%9% 9%

54%

77%

55%

28%

35%

9%

36%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

Under 30%

30% -50%

51% -70%

Over 70%

1% 1%

10%14%

54%

62%

29%

35%

23%

70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

Under30%

30% -50%

51% -70%

Over 70%

16

47%

0%

1%

15%

9%

19%

9%

0% 50% 100%

I let the kids decide for themselves

After university

19 ~ 23 years old (University)

16 ~ 18 years old (high school)

12 ~ 15 years old (secondary school)

6 ~ 11 years old (elementary school)

Under 5 years old

Total

34%

0%

1%

19%

12%

24%

10%

0% 50% 100%

Female

84%

0%

0%

4%

2%

4%

5%

0% 50% 100%

Male

SURPRISINGLY, 47% DO NOT ORIENTATE FUTURE CAREER FOR THEIR

CHILDREN

When did you / will do career orientation, the future of your child?


N = 950 N = 705 N = 245

Male let children decide career for themselves more than female

17

47%

0%

1%

15%

9%

19%

9%

0% 50% 100%

I let the kids decide forthemselves

After university

19 ~ 23 years old(University)

16 ~ 18 years old (highschool)

12 ~ 15 years old(secondary school)

6 ~ 11 years old(elementary school)

Under 5 years old

Total

24%

0%

1%

19%

16%

30%

10%

0% 50% 100%

Under $450

49%

0%

0%

16%

9%

18%

8%

0% 50% 100%


68%

0%

2%

10%

2%

9%

8%

0% 50% 100%

From $700 and over

When did you / will career orientation, the future of your child?

(Comparison by HHI)

High HHI group let children decide for themselves more than lower HHI groups

N = 277N = 950 N = 416 N = 257

SURPRISINGLY, 47% DO NOT ORIENTATE FUTURE CAREER FOR THEIR

CHILDREN

18

100% PARENTS ALLOW CHILDREN JOIN THE OTHER COURSES BESIDES

STUDYING AT SCHOOL

In addition to studying at the school, do you allow your child join

any other courses? (Comparison by Gender)

N = 950 N = 705 N = 245

0%

5%

23%

30%

30%

32%

32%

0% 50% 100%

No

Yes, another course

Yes, music course

Yes, the course of logic, thinking, brainstimulation

Yes, physical courses (football, martialarts, swimming, ..)

Yes, life skills course

Yes, foreign language course

Total

0%

6%

23%

32%

32%

32%

30%

0% 50% 100%

Female

0%

1%

22%

24%

24%

30%

37%

0% 50% 100%

Male

Foreign language, Life skill, and Physical are top 3 courses children often join after school time

19

N = 277N = 950 N = 416 N = 257

0%

5%

23%

30%

30%

32%

32%

0% 50% 100%

No

Yes, another course

Yes, music course

Yes, the course of logic,thinking, brain stimulation

Yes, physical courses(football, martial arts,

swimming, ..)

Yes, life skills course

Yes, foreign languagecourse

Total

0%

0%

22%

27%

22%

26%

27%

0% 50% 100%

Under $450

0%

5%

22%

32%

36%

39%

34%

0% 50% 100%


0%

11%

25%

29%

29%

27%

34%

0% 50% 100%

From $700 and over

In addition to studying at the school, do you allow your child join

any other courses? (Comparison by HHI)

100% PARENTS ALLOW CHILDREN JOIN THE OTHER COURSES BESIDES

STUDYING AT SCHOOL

Foreign language, Life skill, and Physical are top 3 courses children often join after school time

20

Which intelligent is your child most outstanding?


N = 950 N = 705 N = 245

VIETNAMESE CHILDREN HAVE THE GOOD INTELLIGENCE IN SELF-

AWARENESS (19%), LANGUAGE (17%), LOGIC – MATHEMATICS (15%)

0%

10%

12%

13%

13%

15%

17%

19%

0% 50% 100%

I have not yet discovered

Intelligent body movement / deft

Intelligent music

Intelligent space - shapes / blocks

Intelligent ability to interact

Intelligent logic - mathematics

Intelligent language

Intelligence of self-awareness / innerintelligence

Total

0%

11%

11%

14%

12%

17%

13%

21%

0% 50% 100%

Female

0%

9%

13%

10%

18%

10%

26%

13%

0% 50% 100%

Male

21

0%

10%

12%

13%

13%

15%

17%

19%

0% 50% 100%

I have not yet discovered

Intelligent body movement /deft

Intelligent music

Intelligent space - shapes /blocks

Intelligent ability to interact

Intelligent logic -mathematics

Intelligent language

Intelligence of self-awareness/ inner intelligence

Total

0%

7%

13%

14%

14%

18%

14%

18%

0% 50% 100%

Under $450

1%

13%

12%

12%

14%

12%

20%

14%

0% 50% 100%

From $700 and over

0%

11%

11%

13%

13%

15%

16%

22%

0% 50% 100%


Which intelligent is your child most outstanding?

(Comparison by HHI)

N = 277N = 950 N = 416 N = 257

VIETNAMESE CHILDREN HAVE GOOD THE INTELLIGENCE IN SELF-

AWARENESS (19%), LANGUAGE (17%), LOGIC – MATHEMATICS (15%)

22

How do you detect / track your child's intelligence?


N = 947* N = 703 N = 244

1%

19%

28%

31%

35%

41%

0% 50% 100%

Other

Take your baby for biometrics

Track your child's progress

Consult with the teacher

Encourage, follow the activities yourchild loves

Watch the way children play, gesturesof children

Total

2%

17%

29%

33%

36%

43%

0% 50% 100%

Female

0%

25%

27%

27%

34%

34%

0% 50% 100%

Male

WATCH THE WAY CHILDREN PLAY (41%) IS THE BEST WAY TO TRACK THE

CHILDREN’S INTELLIGENCE

* Except who chose “I haven’t discovered yet” in Q: “Which intelligent is

your child most outstanding?”

23

How do you detect / track your child's intelligence?

(Comparison by HHI)

N = 276N = 947* N = 416 N = 255

1%

19%

28%

31%

35%

41%

0% 50% 100%

Other

Take your baby forbiometrics

Track your child's progress

Consult with the teacher

Encourage, follow theactivities your child loves

Watch the way childrenplay, gestures of children

Total

0%

18%

20%

25%

29%

31%

0% 50% 100%

Under $450

0%

16%

33%

33%

38%

53%

0% 50% 100%


5%

26%

30%

35%

37%

32%

0% 50% 100%

From $700 and over

WATCH THE WAY CHILDREN PLAY (41%) IS THE BEST WAY TO TRACK THE

CHILDREN’S INTELLIGENCE



Family whose HHI from $700 and over more often follow the activities children love to track their intelligence than lower HHI groups

24

89% CONSIDERED CHILDREN’S OUTSTANDING INTELLIGENCE WILL MAYBE

CHANGE AFTER 18 YEARS OLD

Do you believe that the child's outstanding intelligence will change

after the age of 18? (Comparison by Gender & HHI)

6% 8%1%

89% 86%95%

5% 5% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

Will changecompletely

Maybe

Never change

6% 9% 6% 5%

89% 87% 89% 89%

5% 4% 5% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

Will changecompletely

Maybe

Never change

N = 947* N = 703 N = 244 N = 276N = 947* N = 416 N = 255



25




CONTENT

26

91% WILL LET CHILDREN READ COMIC BOOKS WITH THE

CONTENT IS CONTROLLED

If young children want to read comic books, how do you decide?


N = 950 N = 705 N = 245 N = 277N = 950 N = 416 N = 257

2% 3%

91% 91%92%

6% 6% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

I let childrenfreely readcomic books

I managechildrenreadingstories (typeof story,when to read, ..)

I do not letchildren readcomics

2% 4% 1% 3%

91% 92% 95%85%

6% 4% 4%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

I let childrenfreely readcomic books

I managechildrenreadingstories (typeof story, whento read , ..)

I do not letchildren readcomics

27

94% WILL LET CHILDREN WATCH TV WITH THE CONTENT IS CONTROLLED

If your child wants to watch TV, how do you decide?


N = 950 N = 705 N = 245 N = 277N = 950 N = 416 N = 257

4% 2%9%

94% 95%

90%

2% 2% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

I let mychildren freelywatch TV

I manage thechildrenwatching TV(see whatmovies, seewhen, howlong)

I do not letkids watch TV

4% 2% 2%10%

94% 96% 97%88%

2% 2% 1% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

I let mychildren freelywatch TV

I manage thechildrenwatching TV(see whatmovies, seewhen, howlong)

I do not letkids watch TV

Male and High HHI groups will not let children watch TV more than others

28

If young children want to use technology products (smartphone,

tablet, ..), then how do you decide ? (Comparison by Gender & HHI)

N = 950 N = 705 N = 245 N = 277

Male and High HHI groups will not let children use smartphones/ tablets more than others

N = 950 N = 416 N = 257

18% 15%

27%

81% 84%

72%

1% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

I let childrenfreely usesmartphone,tablet, etc.

I managechildren usingsmartphones,tablets (whatplayinggames,when, ..)

I do not letchildren usesmartphones,tablets, etc.

18% 18% 15%23%

81% 81% 84%75%

1% 1% 0% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

I let childrenfreely usesmartphone,tablet, etc.

I managechildren usingsmartphones,tablets (whatplayinggames, when,..)

I do not letchildren usesmartphones,tablets, etc.

81% WILL LET CHILDREN USE SMARTPHONES/ TABLETS WITH

THE CONTENT IS CONTROLLED

29

59% DON’T ALLOW CHILDREN RAISE A PET BECAUSE THEY CAN NOT TAKE

CARE OF PETS

If your child wants to raise a pet, how do you decide?


N = 950 N = 705 N = 245 N = 277

Female are easy for children to raise a pet more than male

N = 950 N = 416 N = 257

12% 14%

4%

59% 54% 75%

29% 32%

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

I agree,keeping petswill help yourchild growand beresponsible

I disagree,becausechildren cannot take careof pets

I disagree,because petscan carryillnesses /endangerchildren

12%19%

8% 9%

59%

57%

58%63%

29%24%

33%28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

I agree,keeping petswill help yourchild growand beresponsible

I disagree,becausechildren cannot take careof pets

I disagree,because petscan carryillnesses /endangerchildren

30

38% HAVE THE CONFLICT WITH OTHER FAMILY MEMBERS IN THE WAY TO

TEACH THEIR CHILDREN

Among your family members, have there been the different opinion

in raising children? (Comparison by Gender & HHI)

N = 950 N = 705 N = 245 N = 277

Male has more conflict with other family members than female. While high HHI has more conflict than lower HHI groups

N = 950 N = 416 N = 257

38%31%

59%

62%69%

41%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Female Male

No, my familyis united inthe way weteach ourchildren

Yes, eachfamilymember hastheir own wayto teachchildren

38%33% 34%

51%

62%67% 66%

49%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


From $700and over

No, my familyis united inthe way weteach ourchildren

Yes, eachfamilymember hastheir own wayto teachchildren

31

FEEL FREE TO DROP US ANY QUESTION

• Japan & Taiwan

o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan

o Contact person: Mr. Hideyuki Kato (CEO)

o Email: [email protected]

o Contact number: +81 3-5532-3200

• Vietnam

o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,

Ho Chi Minh City, Vietnam

o Contact person: Mr. Ho Hai Dang (Country Manager)


o Contact number: +84 902-73-9944

• Thailand

o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,

Bangkok 10110, Thailand

o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)


o Contact number: +66 876 724 832

32

• Indonesia

o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia

o Contact person: Mr. Hendry Pratama (Country Manager)


o Contact number: +65 822 1345 2555 | +62 21 3005 3541

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o Contact person: Mr. Sujit Kunte (Regional representative)


o Contact number: +65 9127 7654

FEEL FREE TO DROP US ANY QUESTION

RAISING CHILDREN METHOD IN VIETNAM

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Transcript of RAISING CHILDREN METHOD IN VIETNAM