Raising Angel and VC Money for Aging-Related Startups
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Transcript of Raising Angel and VC Money for Aging-Related Startups
1 © 2011 FORDCASTLE F
Image source: Brendan Baker
Silicon Valley Boomer Venture Summit, Santa Clara Universit June 15, 2011
How to Raise Angel and VC Money for your Business
(and a proposal for a Longevity Fund)
Stephen Johnston, Founder & CEO, Fordcastle
2 © 2011 FORDCASTLE F
$1.1m raised, 130 ✗ 14 ✓
• Old Style / New Style / Time Wasters • “Only take intros from people with 10+ intros” • Avoid Summer
Case Study:
Source: Brendan Baker & Daniel Odio
3 © 2011 FORDCASTLE F
Case Study:
$1.1m raised
• Cast broad net (350 targets) • Minimize risk = Financing + Biz model + Execution • Good lawyer
Source: SeniorHomes.com
4 © 2011 FORDCASTLE F
Build a great deck 1 sentence pitch, traction, social proof
Get warm intros
Promote your brand
Follow the leaders steveblank.com, startuplessonslearned.com, avc.com, venturehacks.com, www.cdixon.org
Four steps
5 © 2011 FORDCASTLE F
Proposal for a “Longevity Fund”
Impa
ct
100m 10m
10 - 15 people
2 - 3 people
Key features: • Mentor network • Legal, marketing, PR services, consumer panel • LPs co-invest, get beta access • Raise awareness via a contest
6 © 2011 FORDCASTLE F
Travel, Educa5on, Legacy
Community
Financial Services
Housing, Aging-‐in-‐Place, Design
Diagnos5cs, Compliance, Stress, Diet, Sleep
Cogni5on, Mobility, Sensing
A longevity ‘customer needs’ pyramid
Priority
7 © 2011 FORDCASTLE F
Opportunities in cognition
• Alzheimer’s: 66m by 2030. A $2trillion problem.