Raise Your Online Profile

www.mediamatters-pr.co.uk

Raise your Online Profile

How does your business look online?


Internet Marketing

• Website basics

• Social networks

• Blogging

• Email marketing


First, your website

• Valuable marketing tool• PR for your business - what does it say about

you?• Can people find it on Google?• Does it work?• Is it regularly updated?


How to do it right…

http://www.peterborough.gov.uk


How to get it wrong…

http://www.hl2.com


Other Online PR

• Do you blog or tweet?

• Do you have fans on Facebook?

Should you - or is it yesterday’s news?


Social Networks for Business

• User generated content

• Web 2.0

• Sharing

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Aren’t these for young people?

• Facebook has more than 175 million users• Its fastest growing demographic is people over 30• LinkedIn more than 30 million members • Twitter more than 7 million users (1.8 million in the

UK)• YouTube and Google Video more than 3 billion

visitors per month in the UK


Who else is doing it?


Pros• Building relationships with customers• Reaching new audiences• Interactive• Direct marketing opportunity• Links• Can be viralhttp://www.youtube.com/user/blendtec?blend=1&ob=4

• Low cost


Cons

• Very open!• Getting the message right is still important • Time required to manage these along with

other marketing activity• Must still be relevant to your business


Blogging

• Online journals

• Treated as important by Google

• Fresh content

• Informal style


Aren’t blogs about people?

• Used to be

• Now used by businesses

• Positioning as experts

• Really add value to your clients - free information, tips, hints, surveys etc.

• Must be relevant!


http://www.bbc.co.uk/blogs/thereporters/robertpeston/


Email Marketing

• Low cost• Easy to personalise• Can be interactive• Tracking statistics• Can manage lists• Sign up boxes to collect addresses


RSS

•What does it mean?

•Adding an RSS feed to your website

•Constant reminders to subscribers

•Linking back to your website to see news in more detail

•News immediately sent to interested parties


And finally…

• Can you afford not to use some of these tools?

• Low cost means low or no barrier

• If you’re not sure, find somebody who knows how to use Internet media to help.


Media Matters

We are communications experts in a range of traditional and new media formats. We don't talk in marketing or PR speak, we listen, advise, then roll up our sleeves and deliver.

Can we help you?

01733 371363 or email: [email protected]

Raise Your Online Profile

Business

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