Raise More Money from Your Business Community
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Raise More Money from Your Business Community
Linda Lysakowski, ACFREPresident, Linda Lysakowski, LLC
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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Is Corporate Philanthropy Dead or Dying?
If so, can we resurrect it?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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What has your experience been?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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Is It Worth It if only 6 percent pf giving comes form corporations?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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Some Factso Corporate giving, not including
sponsorships, accounted for just over 6% of all giving in the US
o This amounted to over $18 billion in 2012
o Corporate giving has remained relatively stable since 1967
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The Willie Sutton Theory
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It’s not always the banks (and the big corporations) that are where they money is!
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Still More Facts
o Fortune 100 companies gave 10% of their gross revenue, all companies gave 13% of their gross revenue
o Fortune 100 companies gave $559 per employee, all companies gave $650 per employee
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Ways Businesses and Corporations Give
o Cash gifts/grantso In-kind donationso Employee Volunteerism/Givingo Collaborations/partnershipso Sponsorships
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Funding Strategies to Approach Businesses
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How Do You Approach Businesses?
o Direct Mail?o Corporate/Foundation Relations Office?o Sponsorship of/Attending Special
Events?o Gifts in Kind?Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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Consider Some New Approacheso Business Advisory Councilo Cultivation Strategieso Business/Corporate Appeal
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Asking for AdviceAsk for money, and you’ll get advice; ask
for advice and you’ll get money!
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The “Advisory” CommitteeDo you want advice, or more?
Finding and involving corporate leaders
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Some Important Tools1: The “rubber chicken circuit”
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Some Important Tools2: Knowing your case and being able to present it to the business community
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Some Important Tools
3: Working with the business community
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What Do Businesses Look For?
o The Bottom Lineo Efficiencyo Impact on Communityo Partnership
Opportunitieso Recognition
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So How Do We Approach Business to Succeed?
o Assess your current assets.o What do you need?o Who do you need to involve?o Where will you find these leaders?
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Cultivation Events/Activities
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Cultivation Activities
o Tourso Individual Meetingso Involvement with your
Organization
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Cultivation Events
o Breakfast Meetings/Lunches/Cocktail Parties
o The Hosto The Inviteeso The Agenda
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The Board’s Role
o Hosting Cultivation Events/Activitieso Opening Doorso Serving on the Development Committee
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Building Networks
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Every board member has a sphere of influence!
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The Business Appeal
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What Makes it Successful
o Volunteerso Structureo The Caseo Choosing the Right Prospectso Trainingo Reporting
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The Structure
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Chair Vice Chair
Team Leader
Team Member
Team Member
Team Member
Team Member
Team Member
Team Leader
Team Leader
Team Leader
Team Leader
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The Processo Identify Prospectso Set Goalso Develop the Caseo Recruit the Chairso Build the Teamso Train Volunteerso Report Meetingso Provide Recognition/Incentiveso Assess Results
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Finding Cheerleaders
When volunteers take ownership of the organization, they, in a sense, become Evangelists/Cheerleaders for
your cause.
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Developing a Plan
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“Homework”
o List 3 steps you will take to “step up” your business approach.
o List 3 companies you want to involve with your organization.
o List three key volunteers you need to involve.
o What is the one thing you will do tomorrow to get started?
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Special Offer15% discount on my books: Raise More Money from Your Business Community—and Raise More Money from Your
Business Community—The WorkbookUse discount code: linda2014books at
CharityChannel.com or LindaLysakowski.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity