Raipur Sahitya Mahotsav Case Study and Report
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Transcript of Raipur Sahitya Mahotsav Case Study and Report
Case StudyOn
Social Media Promotionsof
Objective
• To make public familiar about Raipur SahityaMahotsav.
• To create buzz about the event.
ExecutionExecution was done in two phases.
1. Pre-Event Activities.
2. Live-Event Activities.
Pre-Event Activities
In the initial phase, our target was to makepublic familiar about "What Raipur SahityaMahotsav is all about?” as it was organizedfor the 1st time in state.
Promotions on Facebook, YouTube & Twitterto introduce Raipur Sahitya Mahotsav topublic.
Information of celebrities who attendedRaipur Sahitya Mahotsav were posted onFacebook & Twitter.
Various online competitions wereorganized on Facebook, Twitter andWebsite to promote Raipur SahityaMahotsav to enhance engagement.
#HindiBoleTo Contest
#साहित्यिकSelfie Contest
Summary of Phase-1• Initial level promotions on Facebook & Twitter, that were intended to introduce
Raipur Sahitya Mahotsav to public.• After initial level promotions, the contents of Facebook & Twitter posts were
upgraded with information of Guests who attended Raipur Sahitya Mahotsav.• The frequency of daily posts was increased to 8-10 posts daily.• Creative posts were made for various competitions organized to promote Raipur
Sahitya Mahotsav.• Videos & Posts of Raipur Sahitya Mahotsav were broadcasted in Whatsapp
groups daily.• Regular replies were given to all the queries received on Facebook, Twitter &
Website of Raipur Sahitya Mahotsav.• Created Buzz for Raipur Sahitya Mahotsav in Twitter using #HindiBoleTo, which
reached more than 35000 users all over in India.
Live-Event Activities
In this phase Live Feeds of Raipur SahityaMahotsav activities through Facebook &Twitter. It was conducted from ground zero(i.e. Purkhauti Muktangan).
Live-Event Services
• Instant Social Media Updates.• Guest Video Bytes.• Feedback Bytes.• Press release for the day.• News feed to various media groups (Regional & National).
On-Site Team
Five members were there in On-Site team:• Cameraman• Content Writer• IT Engineer• Social Media Engineer• Anchor
Equipments UsedEquipment Quantity
Laptop 2
3g Camera 1
DSLR Camera 1
Microphone with ID 1
Voice Recorder 1
3g Dongle 2
Other Equipments : Internet, Table, Chair, Electricity, Printer, Power Cable/Spike
Daily schedule of Raipur Sahitya Mahotsavwas uploaded in Facebook & Twitter.
Paper cuttings of previous day’s programs ofRaipur Sahitya Mahotsav were uploaded.
Live Updates
Live Updates
Live Updates
Video Bytes
Video Bytes
Summary of Phase-2• Daily schedule of Raipur Sahitya Mahotsav was uploaded in Facebook & Twitter pages
everyday.
• Paper cuttings of previous day’s programs of Raipur Sahitya Mahotsav were uploaded.
• Live updates of whole day were done in Facebook & Twitter. The concerned persons were also tagged in posts.
• Daily updates of Raipur Sahitya Mahotsav was broadcasted in whatsapp.
• SMS broadcast of daily schedules of Raipur Sahitya Mahotsav were done.
• Review of winners of various competitions organized by Raipur Sahitya Mahotsav were also uploaded on Facebook & Twitter & the video was also uploaded in YouTube channel.
• Photo albums of daily activities of Raipur Sahitya Mahotsav were also posted in Facebook at the end of each day.
• Live Updates - The live updates of all Raipur Sahitya Mahotsav programs were done in social media within 2-5 minutes.
Outcome
Outcome of these one month long activities:
More than 10,000 Likes
More than 400 Posts
120+ Followers
More than 560 Tweets
15,000+Views
10,000+ Broadcasts
20,000+ Visits
100+ Contest Entries
1,000+ Invitation Pass Downloads
www.raipursahityamahotsav.org
#RaipurLitFest was displayed more than 20 Lakhs Times.
#SahityaLive was displayed more than 9 Lakhs Times.
#WTFest was displayed more than 2 Lakhs Times.
#SahityaLive was displayed more than 60 Thousands Times.
Thank You…!