Rahul KediaRahul Kedia- 063209- 063209 Rahul KediaRahul Kedia- 063209- 063209

CA Professional Achiever CA Professional Achiever Sub–Category - FMCG SectorSub–Category - FMCG Sector CA Professional Achiever CA Professional Achiever

Sub–Category - FMCG SectorSub–Category - FMCG Sector

Head - Finance Control & Accounts – NIVEA India Pvt. Ltd

• Turnover (Sales) of the Company in Turnover (Sales) of the Company in Rupees:Rupees:

– 157,39 Lacs 157,39 Lacs (or 157.39 Crs) (or 157.39 Crs)

• Net worth of the Company:Net worth of the Company:– 1914 Lacs 1914 Lacs (or 19.14 Crs) (or 19.14 Crs)

• Market Capitalization of the Market Capitalization of the Organization:Organization:

– Not Listed in India.Not Listed in India.Note: Please give details of the company where the person is located. For CA Business Achiever or CFO where person is handling multiple companies within a group, please give composite details of all companies under the domain of nominee. Details of Individual companies may be given separately. The applicants of CA Professional Achiever should give details only of the company where they are working.

KEY ROLE IN THE ORGANIZATION KEY ROLE IN THE ORGANIZATION • As a Finance (Finance, Control, Accounts, Audits, Taxation, Commercial & IT Infra) Head, play a pivotal role in ensuring that As a Finance (Finance, Control, Accounts, Audits, Taxation, Commercial & IT Infra) Head, play a pivotal role in ensuring that

the growth and development of the organization occurs consistently in line with business plans within an environment the growth and development of the organization occurs consistently in line with business plans within an environment where risks are assessed and constantly monitored. Key responsibilities include where risks are assessed and constantly monitored. Key responsibilities include – Preparing the Annual Business Plans & translating into quantifiable KPIsPreparing the Annual Business Plans & translating into quantifiable KPIs– Variation Analysis of Performance from Annual Business Plan & taking/suggesting Corrective Actions Variation Analysis of Performance from Annual Business Plan & taking/suggesting Corrective Actions – Monthly MIS reporting of the organization through ‘Performance Dashboard’ & Reporting responsibility to parent organization as per IFRS,Monthly MIS reporting of the organization through ‘Performance Dashboard’ & Reporting responsibility to parent organization as per IFRS,– Financial controls review of existing business processes and defined controls for new business processes,Financial controls review of existing business processes and defined controls for new business processes,– Review of probable financial risks for the company & corrective measures to mitigate it.Review of probable financial risks for the company & corrective measures to mitigate it.– Responsible for successful completion of Statutory Audit & Corporate Internal Audit.Responsible for successful completion of Statutory Audit & Corporate Internal Audit.– Responsible for both Direct & Indirect Taxation matters including handling assessment at DRP & CIT(A) levelsResponsible for both Direct & Indirect Taxation matters including handling assessment at DRP & CIT(A) levels– Responsible for working capital and other supply chain performance indicators.Responsible for working capital and other supply chain performance indicators.– Responsible for IT infrastructure and System applications, like SAP, Botree(Distributor end software), etc Responsible for IT infrastructure and System applications, like SAP, Botree(Distributor end software), etc – Heading commercial team, responsible for Distributor claim management & Market Hygiene audit,Heading commercial team, responsible for Distributor claim management & Market Hygiene audit,– Part of Multi cross functional project teams - Rewards and Employee Recognition Strategy, sales & distribution cost optimization Project, Part of Multi cross functional project teams - Rewards and Employee Recognition Strategy, sales & distribution cost optimization Project,

& Project Reach Team to increase the market penetration and increase reach & availability of Nivea across cities, outlets etc.& Project Reach Team to increase the market penetration and increase reach & availability of Nivea across cities, outlets etc.– Negotiate and finalization of margins and rate with Key Accounts customers and vendors. Approvals and management/reporting of Negotiate and finalization of margins and rate with Key Accounts customers and vendors. Approvals and management/reporting of

various marketing schemes and plans,various marketing schemes and plans,

MAJOR ACHIEVEMENTSMAJOR ACHIEVEMENTS– Led a cross functional project team to create a sales and distribution cost Led a cross functional project team to create a sales and distribution cost

optimization model optimization model that reduced distributor’s strength from 150 to 15 and that reduced distributor’s strength from 150 to 15 and targeted increase in the weighted distribution. The organization was able to reduce targeted increase in the weighted distribution. The organization was able to reduce distribution complexity which in turn reduced the fixed cost, and improved distribution complexity which in turn reduced the fixed cost, and improved distributor’s ROI. This was in year 2010 & 2011distributor’s ROI. This was in year 2010 & 2011

– Evaluated as Top Performer (Exceed expectations) in last 3 years assessments in Evaluated as Top Performer (Exceed expectations) in last 3 years assessments in NIVEA India and once again selected by management to be a NIVEA India and once again selected by management to be a part of a Strategic part of a Strategic Project Reach Team, Project Reach Team, to increase the market penetration and increase reach & to increase the market penetration and increase reach & availability of Nivea across cities, outlets etc. The Project is just been successful availability of Nivea across cities, outlets etc. The Project is just been successful completed.completed.

– Implemented the internal control system (NFCM - Novartis Financial Implemented the internal control system (NFCM - Novartis Financial Control Manual):-Control Manual):-Worked with Global tem of Novartis and had implemented the Worked with Global tem of Novartis and had implemented the NFCM control system in OTC BU. NFCM is a Control Matrix system based on SOX NFCM control system in OTC BU. NFCM is a Control Matrix system based on SOX requirements. Also represented India in “In Control Training Programme” – a requirements. Also represented India in “In Control Training Programme” – a special training organized by Novartis in Singaporespecial training organized by Novartis in Singapore

MAJOR ACHIEVEMENTSMAJOR ACHIEVEMENTS• Six Sigma Project on Import Process:- Six Sigma Project on Import Process:- Successfully completed the SIX Sigma Successfully completed the SIX Sigma

project in Tata Steel as a Team Leader, which involves re designing the Import project in Tata Steel as a Team Leader, which involves re designing the Import Process and Availment of Full CENVAT Credit of CVD(Custom Duty). This resulted Process and Availment of Full CENVAT Credit of CVD(Custom Duty). This resulted in saving of 5.47 crs to Tata Steelin saving of 5.47 crs to Tata Steel

• Won Awards for contribution in Won Awards for contribution in Knowledge Management: - Knowledge Management: - Started the Started the Knowledge Management Community for F&A Dept of Tata Steel, and was Knowledge Management Community for F&A Dept of Tata Steel, and was nominated as Convener of it by Dy. MD. nominated as Convener of it by Dy. MD. Won the “Best Practitioner” at Won the “Best Practitioner” at Champion Level and “Best Contributor” at Apex level (MD Level) in Champion Level and “Best Contributor” at Apex level (MD Level) in 2005-06.2005-06.

• Six Sigma Project Leader Six Sigma Project Leader & & Faculty member Faculty member at TATA STEEL Management at TATA STEEL Management Development Centre (TMDC),Development Centre (TMDC),

• Convener of the Finance & Accounts Division Community in Knowledge Convener of the Finance & Accounts Division Community in Knowledge Management & Facilitator of Quality Circle, which represented F&A Division at the Management & Facilitator of Quality Circle, which represented F&A Division at the Apex Level in Tata SteelApex Level in Tata Steel