Final Presentation on BOSCH

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The Indian auto component industry is one of the country’s rising industries with tremendous growth prospects

India is now a supplier of a range of high-value and critical automobile components to global auto makers such as General Motors, Toyota, Ford and Volkswagen, amongst others

The Indian auto-components industry can be broadly classified into the organized and unorganized sectors. The organized sector caters to the original equipment manufacturers (OEMs) and consists of high-value precision instruments while the unorganized sector comprises low-valued products and caters mostly to the aftermarket category

The Indian auto component industry is expected to register a turnover of US$ 66 billion by FY 15–16 with the likelihood to touch US$ 115 billion by FY 20–21 depending on favorable conditions, as per the estimates of Automotive Component Manufacturers Association of India (ACMA)

In addition, industry exports are projected to reach US$ 12 billion by FY 15–16 and add up to US$ 30 billion by FY 20–21

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GDP Contribution to the Indian Economy

93%

7%

GDP CONTRIBUTIONOTHERS AUTOMOBILE ANCILLARY

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Porter’s Five Forces Model

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Overview of the Company

• Bosch is the flagship of the Bosch Group's subsidiaries in India.

• Founded in 1951, the company is India’s largest auto component manufacturer and also one of the largest Indo-German companies in India.

• The company employs about 10,108 associates, and in business year 2008 generated net sales of Rs 45,416 million.

• The Bosch Group holds close to 70% stake in the Indian subsidiary

• Bosch has a strong nationwide service network which spans across 1,000 towns and cities with over 4,000 authorized representations to ensure widespread availability of both products and services

• The company is headquartered in Bangalore with manufacturing facilities at Bangalore, Naganathapura (near Bangalore), Nasik, Jaipur and Goa.

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Snapshot of the company

Source : www.aceanalyzer.com

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Designation Name Name Annual Remuneration Units

Chairman V K Viswanathan 223750 Rupees

Managing Director Steffen Berns 40954511 Rupees

Company Secretary S Karthik

Alternate Director Andreas Wolf

Joint Managing Director Soumitra Bhattacharya 15802642 Rupees

Independent DirectorBernhard Steinruecke

Renu S Karnad

Prasad Chandran

Bhaskar Bhat

700000

665000

790000

750000

Rupees

Rupees

Rupees

Rupees

19%

25%

14%

5%

37%

Motherson Sumi SysExide IndsAmara Raja BatteriesWabco IndiaBosch

Promoters

Market share

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Product Profile Competitor Analysis

Company Name Year End Net Sales Market share

Motherson Sumi Sys 201403 45245 19%

Exide Inds 201403 59642.4 25%

Amara Raja Batteries 201403 34366.59 14%

Wabco India 201403 11107.01 5%

Bosch 201312 88201 37%

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BCG Matrix shows the product position in the market and their performance evaluation following are examples of the product on BCG matrix

BOSCH Battery & spark plug STAR (high market share and high market growth)BOSCH wiring assembly? Mark (low market share and unknown opportunities)BOSCH fuel injector, power tools– CASH COWS ( market isn’t growing, opportunities are limited)BOSCH other spares– DOG( market share is also low and low market growth

BCG Matrix

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Comparison of sales of company for past 3 years

Implications:In the year 2013 BOSCH made a sale of Rs. 8820.10 cr, where as in 2012 the sale was Rs. 8659.10 cr, and also in the year 2011 the sale was Rs. 8047.24 cr, The sale gradually increasing year by year.

2013

2012

2011

8,820.10

8,659.10

8,047.24

Net Sales of BOSCHNet Sales of BOSCH

BUSINESS FINANCE

GP PROFIT MARGIN: - GP/SALES*100

NP PROFIT MARGIN:- NP/SALES*100

FY GP MARGIN%2013 13.83%2012 14.67%2011 14.49%

FY NP PROFIT MARGIN %

2013 13.41%

2012 7.88%

2011 6.84%

DIRECT COST (COMPARE TO PREVIOUS YEAR)….IN CR….

This calculation for Direct Expenses for company with year by year comparison and differences

INDIRECT COST (COMPARE TO PREVIOUS YEAR)….IN CR….

FIXED ASSET ADDED DURING YEAR RS..IN CR……. Into This calculation there is difference of 74.80 cr, so in FY13 there is add of fixed asset worth Rs 74.80 cr.

INDIRECT EXP FY13 FY12 DIFFERENCESelling and Admin Expenses 662.18 635.94 26.24Miscellaneous Expenses 1,205.60 1,094.70 110.9TOTAL 1867.78 1730.64 137.14

OPRATING EXP. FY13 FY12 DIFFERENCERaw Materials 5,158.10 4,789.10 369Power & Fuel Cost 107.00 108.50 1.5Employee Cost 1,191.20 1,037.10 154.1Other Manufacturing Expenses 184.70 224.20 39.5

TOTAL 6641.00 6158.9 564.1

This calculation for Indirect Expenses for company with year by year comparison and differences

YEAR FIXED ASSETFY13 938.10FY12 863.30DIFFERENCE 74.80

Top line and bottom-lineA company's bottom line is its net income, or the "bottom" figure on a company's income statement.

More specifically, the bottom line is a company's income after all expenses have been deducted from revenues. These expenses include interest charges paid on loans, general and administrative costs and income taxes. A company's bottom line can also be referred to as net earnings or net profits.

The top line refers to a company's Net sales or revenues. Therefore, when people comment on a company's "top-line growth", they are making reference to an increase in gross sales or revenues.

Top line of Bosch (Net sales) - 8820.10 crBottom line of Bosch (PAT) - 884.70 cr

WWW.ACEANALYSER.COM

HUMAN RESOURCE MANAGEMENT

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Job-Description

Training Need

BIBLIOGRAPHY

SECTORAL INFORMATION www.aceanalyser.com www.moneycontrol.com www.ibef.com

COMPANY INFORMATION www.aceanalyser.com Annual report of P&G www.bosch.in

BUSINESS FINANCE www.aceanalyser.com www.moneycontrol.com Annual report of bosch

HUMAN RESOURCE MANAGEMENT www.bosch.in www.ibef.org