Hitaishi Creative Enterprises Pvt. Ltd.1, B.K. Paul Avenue, Kolkata 700005

INDUSTRY I N T E R N S H I P R E P O R T

SUBMITTED BY

Rahul16

F&LA VINIFT KOLKATA

BATCH 2013-2017

This report is dedicated as a thanks giving to the inputs we have obtained through the course of my summer industry internship from various sources at DBA Export India Pvt. Ltd. (Exporter of Lamps and Lighting items) industry.

I would first like to thank my industry internship mentors, Mr. Chirapriya Mondal,CC, F&LA Department, NIFT, Kolkata, Mrs. Jayati Mukherjee, Associate Professor, F&LA Department, NIFT Kolkata for giving me the opportunity to interns and motivation for the industry internship.

My sincere gratitude goes to Mr. Rajendra Prahladka, Managing director, Hitashi creative enterprises Pvt. Ltd. for giving me the opportunity to be associated with this prestiguous firm.

I would even like to thank Ms.Archita Prahladka, Mentor and who helped and guide me throughout the my days in industry.

Finally, I thank god, my parents and every other force that helped me by giving practice and understanding to do this industry orientation in the best possible way.

Thank you all again.

This report documents the work done during the summer internship at HITAISHI CREATIVE EANTERPRISES PVT.LTD.Understanding the works in department of manufaturing jute bags, sampling, cliental handling and Production in Kolkata under the guidance of my industry mentor Ms. Archita Prahladka. The report first shall give an overview of the tasks completed during the period of internship with all the technical details. Then the results obtained shall be discussed and analyzed. Report shall also elaborate on the the future works which can be persuaded as an advancement of the current work.I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.

The challenging opportunities and new avenues cropping up in the corporate arena in diverse sectors demands the role of a common mediator to act as bridge between buyers and sellers, importers and exporters, and the like.

This service facilitates all in the business world to come to a common platform, thus turning the geologically colossus earth into a tiny global village. Trade India is a major entity involved in this task bringing manufacturers, buyers and sellers under one pedestal.

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Intoduction

Company Profile

about the companyDifferent UnitsDifferent BranchesQuality ControlCertificationVision & MissionClients

Working Process

Manufacturing Process

SamplingProduction

Product Portfolio

promotional Non-promotional

Projects done by me

Cost Sheet Conclusion

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Content

Introduction

HITAISHI-KK (Formerly Hitachi –KK) India’s premier craft group, is one of the most successful SME producer of Fine quality, products in wood, cattle horn and bone, sea shell, metal and in their various materials combinations.Our entire production output is exported to Germany, USA, UK, Japan, France, Italy, Saudi Arabia , Switzerland, Korea and other parts of the world.Since 1974 the main manufacturing units of the company are located in and around Kolkata where more than 1200 craft families are supported. Hitaishi-KK has worldwide recognition for its innovation in home utility and home décor products, in musical products industry and wall décor, in games and in exclu sive gifts products categories.

Company About the

Since 1974, Hitaishi has been pioneer in the handicrafts industry and our presence in the jute and cotton bags industry has been phenomenal since then. Our corporate office is in the city of Joy Kolkata, India. We have our world class factory Set-up, modern showroom & office located in Kolkata.

They are one of the market leaders in the export and manufacturing of jute and cotton handicraft products from India and we wish to maintain our leadership by Associating ourselves with strong overseas partners, by consistently investing in Business, production Equipments, Raw Materials, in Human Resources and upgrading our Technology.

They welcome special projects and develop exclusive designs as per customer’s requirements and market demands. We ensure exclusivity and design protection for all exclusive designs. We have been exhibiting Ambiente, Frankfurt, IHGF Delhi Show, Giftand Premium Hongkong Show for the last 25 years and also we have our permanent

CompanyProfile

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COMPANY NAME- Hitaishi KK manufacturing companyYEAR OF ESTABLISHMENT- 1975LOCATION- corporate H O 1, B.K. Paul AvenueKolkata 700 005, IndiaCONTACT DETAILS-Tel : +91 33 2271 6301 – 04Fax : +91 33 2218 0586MAIL ID AND WEBSITE-E-mail : ho@hitaishi.comwww.hitaishi.comOWNER- Mr. Rajendra PrahaladkaMANAGING DIRECTOR- Mrs. Anancia FernandesBUSINESS TYPE- manufacturer, supplier, exporter and trader.

Company

Unit 1- sawing and seasoningUnit II- violin parts

Unit III- gifts and utility productsUnit IV- jute and textile department

Unit V- musical gifts and instrumentsUnit VI- horn and mother of pearl products

Different units

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KOLKATA, INDIAMUMBAI, DELHI, HIMACHAL PRADESH GERMANYFRANKFURT, OVER 1200OVER 10MILLION US$1 MILLION US$

HEAD OFFICESUB OFFICES

OVERSEAS OFFICES

EMPLOYEESREVENUE

GROSS INCOME

HITAISHI BRANCHES

CERTIFICATION

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Working Process

As the working or the running process of every company is same but here I would like to mention something. There are basically two ways of products, promotional and non-promotional. Working process in the company was also the same. If it is for any different company or promotional then either the client gives its own design n prints and all the specifications about the bags, or they just give the prints or designs and rest of the specifications was into designers choice as per things going to be in the bag(s).For non-promotional bags we used to follow the new trends about the bags and as per the consumers needs and demand whether they want bags for any occasion like wedding or any of their promotional event. Or else non-promotional bags include bags for retails as well.

1 cutting of the selected fabric with proper measurements

2 goes for the prints designed for the particular bag(s) approved by the client if it is for any specific client or else by the boss of the company for retails

3 it goes for stitching

4 it goes for adding handle to bags

5 then it goes for testing whether it strong or not to check bag’s durability

6 final approval.

Manufacturing

Process

There are two types of manufacturing processes;

Sampling process

Production process.

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For non- promotional bags;1 selection of the fabric by the boss 2 design according to coming new trend in the market3 processing of design artwork to screen exposingCutting of the selected fabric for the bagPrinting of the design Approval by the authorized person the in the company(boss)

Sampling

Process

For Promotional bags;

If design and all the specifications are given by the client or the company,1 making the visuals of the print or design on the of specified size and colour2 if first one gets approved then it comes to sampling of the bag with the design on the bag with all specified colours and size3 clicks of the bag with having design on it goes to the client 4 when the sample of the main product gets approved by the client then it goes production as per the demand and the quantity given by the client.

After the approval of sample of a product it goes under production process. In production process fabric is cut according to the quantity given by the clients for their bags. Then it goes under the process of printing the design on the fabric which is being used for making bags. Then it goes for stitching. After stitching done adding handles to the bags is processed. Even the handles are of different types cord handle, flat handle, stripe handle and etc. After the handles are added to the bags, it for quality checking. In quality checking process every bag is being tested manually whether they cut, printed, stitched and handled properly or not according to the clients demand. All the technical like size of the bag, design on the bag, colours matching with appropriate pantone or not, size and type of the handle, quality of fabric, everything is being checked manually.

Production Process

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Cutting of the fabric

Cutting of the fabric depends upon the clients demands what size of the bag they want then with margin of few centimetres they cut fabric.

Measurement of the fabric cutting with margins

Cutting of the fabric

They mainly use screen printing for the printing of designs on the bags. Though if required they definitely go for different types of printing including digital print, foil print, CMYK (four colour) print. For screen printing they first apply powder through the screen of the particular print to mark accurate place and size so that at the end bag doesn’t get affect by that.

Printing

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Then the fabric is being placed on the marked area to get it printed accurately. Then the fabric is get fixed by draping pin to the table as it is necessary for fabric to fixed at an accurate place for good printing.

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2019

StitchingAfter printing next processing is to stitch. As in the first step of the process mentioned about margins, here those margins play the big role. According to those margins only bags get stitched so that the prints on bags doesn’t get effected and looks clear.

Handling Now comes the handling part as adding handles to bags. Now handles also depend upon the bags and the demands of the clients.

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Quality Analysis

After bag is done with all the manufacturing process then it goes under the quality check. All the techniques used in quality check is manual. One by one all the bags is checked manually to ensure the quality of the product as Hitaishi always provides to its customers.

PackagingPackaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.

Materials used for packaging

1 Brown Paper2 Plastic3 Bubble Wrapper4 Foam Sheets5 Labels /Stickers6 Clothes7 Cardboard8 Carton

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PRODUCTS

PORTFOLIO

PROMOTIONAL BAGS

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NON-PROMOTIONAL BAGS

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STORAGE

UNIT

Area for Threads

Area for Ready Goods

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QUALITY

CONTROL

High Quality Jute and Cotton Bags at competitive price.

Dedicated capacity to produce approx 100,000 bags a month.

Provide dedicated facilities to meet long term needs.

Complete support from manufacturing to delivery.

Long Term partnership to provide new product development in eco-friendly packaging.

Ability to invest to improve existing infrastructure.

and

M SSION

Hitaishi Group of Companies are producers of quality jute and cotton Shopping, Promotion, Supermarkets, Wine, Beach, Garden, Back Pack, Trays & Stockers, Christmas & Gift bags are declaring their intent to supply to all its customers only those products whose quality will obtain satisfaction in use and will conform to excellent designs created and requested in the international market.

To ensure these aims are met, Hitaishi has established and will maintain on efficient quality assuring system, which has been planned and developed in conjunction with other management functions of the company.

We welcome special projects and develop exclusive designs as per customer’s requirements and market demands. We ensure exclusivity and design protection for all exclusive designs.

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CLIENTS WE ARE WORKING FOR

PROJECTS

assigned to me

1 research work on jute bags and different websites.2 to do artwork for Kunming, China fair.3 to do artworks for their clients.4 to design the brochure for their products.5 to do research and artwork for their non promotional bags.6 to design some and do artworks for Bangalore fair.

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RESEARCH on jute and canvas bags

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In the first two weeks I had been asked to do research on the jute bags for their website and to do art work of few designs for the Kunming, China fair. In brief my mentor asked me to design some prints for the bags related to their things so I did artwork of few Chinese dolls, a very famous temple in Kunming and on few typography in Chinese language. Lastly I had been asked to do the layout of the stall for the fair.

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WORKS done for the clients

In the company I was working as graphic designer mainly. I had to do art works for their prints which was supposed to go on the bags. I also had been assigned to do the visuals as to show the artwork on bags digitally to get it approved by the client. Further if the client likes the design gets satisfy with its demands by given all its specification done on the bag they call for further mass production for the same print as per their requirement.

Starting with my first artwork done in the company for any client;Stansted Audi

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Christophe Adam

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Estee Lauder and Clinique

For these two brands I had been asked to do the art work for bag which would carry a make-up box of specified dimensions mentioned to me. The brief was all about to design a bag as well so that a make-up box of particular length, breadth and height can be easily get fit inside the bag.

Artwork done of the bag for Estee Lauder

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Chowmahalla museum Shop, it is a project on Chowmahalla Palace of Hyderabad built in 1887. Here in the picture the photograph of the is clicked by Lala Deen Dayal, court photographer and he had to present this bag to Mir Mahbub Ali Khan, Nizam VI of Asaf Jahi Dynasty. The picture which has two picture if the bag shows the front and back design on the bag and the other one shows the colour in the photograph. Here the client wanted to have a bag with the same print having all the colours and gradient shown in the other picture. So for having the all the colours mentioned it was difficult to do it with screen printing so I had been asked to get it done in CMYK(four colour) printing. Through which all the colour and gradient will show up in a better way.

Peter and Pauls

Peter and Pauls had two different kind of bags to get printed on it. First one was to promote one of its kind of food items. They already had a bag on what the design was supposed to be printed.

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The other bag was supposed be jute bag and the print was the name and the logo of the company.

Non-promotional bags

As the Hitaishi mainly works for their clients but they do also work on no-promotional bags. There were few designs I had been asked to do for non promotional bags. They use those bags to different fairs. This time while working in the industry I was supposed to do non-promotional for Bangalore fair as it was the nearest fair coming for them to go and present their bags.

In context to that my mentor had a design which she wanted to get printed on the bag. Basically the print was inspired from Ikat embroidery which is originally from Indonesia. She wanted this embroidery to show it as a print on the bag.

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There I had to do art work for the bag which was supposed to be carried by the authorised person to Bangalore fair. It was very much specified about the fabric, prints, colours and design/pattern of the bag. The brief given to me for the bag was

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Layout design

for website

About us is the page where all the content and the picture there gives a brief idea about the company. So the page to contain photograph and a write up about the company.

Because of the shortage of time and in process of completing other works like artworks for clients and visuals I could not complete the task of designing layout. But few of the pages were done before I my internship got over.

So as brief given to me for website was very simple and sorted. My mentor had asked me to design a layout for the website keeping in mind about the reputation of the company and about all the products which are manufactured there. As Hitaishi mainly talks about jute bags so in that context I was supposed to design a layout which looks eco-friendly and which tells about bags and its ethics aesthetics of the bags.

I could barely do layout for two pages ‘ABOUT US’ and ‘CERTIFICATION’.

Earlier the layout of the page was looking like this. My mentor said it looks very kiddish and wanted it to look mature.

The picture I use is form of the bags selected by my mentor. At the back I have used a wall with those creepers to give it a look of eco friendly which is some what visible. Then in the back ground I have used green color to give it very relevant look.

In the earlier layout it of blue colour which some where it was giving a very monotonous look the page. My mentor was not so happy with the colour so she wanted me to change the colour of round figures. So I changed it golden which was very suitable to the page whatever it says about the page and the content of the page.

Certification is the page which says all about the about the company’s product, its quality, trust throughout . From last 20 years it always tied and stood up to its words always served good prod quality products to its clients and customers with all the trust and security. This page is proof of that trust what the Hitaishi always won of its customers.

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Cost Sheet

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Costing is a very important chapter in any industry and of great need to be understood by everybody involved in the process cycle of a product, be it a designer, marketing personnel,manufacturer or buyer.

The cost of a product depends upon various factors:

• Raw material cost• Machining cost• Production cost• Finishing cost• Labor cost• Assembling cost• Packaging cost• Transportation cost• And other expenses like wastage, repair etc, along with factory over heads Profit margin.• A basic percentage of 25% on the total cost of production is taken as the profit margin that varies with the type and quality of the production.

Costing

Company cost for buyer

1.CIT (Cost Insurance Freight)2.C&F (Cost and Freight)3.FOB Price (Free on Board)

Conclusion

I conclude that while going through the entire industrial visit, the cooperation is found to be very well organized, developed & most ideal industry in every walk of its production, administration & management aspects.

I extend my heartiest thanks to HITAISHI CREATIVE ENTERPRISES PVT. LTD. for making my internship day to cherish for lucky students who are honored with your humble gesture to get an opportunity to visit such an organization. I thank to all members, they are very cooperative. I observe the manufacturing process, I know about organization by taking interview.

I would even like to thank the entire staff of the sampling department and manufacturing and for cooperating with me throughout the internship period.

I want to thank to my mentor Ms. ARCHITA PRAHLADKA, for guiding and sharing information about organization profile and manufacturing process at HITAISHI CREATIVE ENTERPRISES PVT. LTD. industry.

And last but not least, I would like to express my gratitude to my faculty members for their support and help.

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