RAHASIAKU.COM

For those who brave enough to shout their deepest feeling, often gets a lot of bashing and shaming, especially in the internet.

The Current Pain

OUR VISION

To create an anonymous network where users can express their true self and connect with like-

minded individuals.

Market Opportunity

Target Market: Android Users, 15-45 years old.

Starting Customers: Indonesian Android Users, students and young workers (15-30 years old).

VALIDATION

There is an ongoing trend of Anonymous social networks and applications – such as ask.fm, Whisper, Secret, Cloaq, Legatalk.1

1 http://edition.cnn.com/2014/02/28/tech/social-media/secret-social-apps/

VALIDATIONAsk.fm :100 million registered users as of March 2014. Users from Indonesia is estimated at 8%.200.000 new users as of March 2014.-40 millions questions posted everyday as of November 2013.Sources: www.twitter.com/ask_fm

VALIDATION

Whisper-~5 billion page view per day.-~500 posts from Indonesia daily. Mostly in English.

Source: http://www.businessinsider.com/whisper-2013-12?IR=T&

Positioning

We are copying Whisper, and we are the first in Indonesia to do so.

We hypothesized that Whisper’s slow growth in Indonesia is due to lack of posts in Bahasa Indonesia, but there exist a demand for this product.

Timing

We already did research and know there are few topics question attract people to give comment.

We already do small test and it’s works.

FISHING STRATEGY

- Post on Pinterest- Run a contest- Create a Facebook group- Share your content.  Use your Twitter, Facebook- Build Community or Approach Community

MARKETING STRATEGY

Content as Advertisement

REVENUE STREAM

WHO ARE WE ?

Technical – YodiCEO of PT Polatic Informatika Indonesia

Business – FRST AdvisoryA group of 4 young entrepreneurs specializing in creating Business/Marketing plan for new businesses. Previous projects includes those from Property, Manufacturing, F&B, Financial, and E-Commerce sectors.