RAF Prestige Presentation

RAF Recruitment Marketing Prestige brochure development

Prepared by:

Leyla MoazzenNeil Thompson Duncan Moss

Prepared for:

Dave Stewart, RAF

RAF – Prestige brochure development �

Content

The brief

Content development – Defining statement – Feature ideas – Naming development

Design – Headline typeface – Route one – Route two

Editorial – Page plan – Content planning

Next steps


The brief

• The Prestige brochure will be sent to potential recruits when they

telephone the contact centre and express an interest in joining the RAF.

• The Prestige brochure will be designed to complement Career

Opportunities (768) by increasing potential recruits’ emotional

engagement and human experience of the brand. It is to be more

than a catalogue of jobs.

• The brochure will complement and extend existing online and printed

communications by developing an understanding and excitement

about life in the RAF and the RAF as an employer.

• It will encapsulate the ethos, history, lifestyle, practicalities and real

experiences of the RAF.

• It will be a dynamic, features-led publication that presents information

through human-interest stories. It will also include relevant job specific

information in the form of case studies, pay, benefits, training, fitness

and equipment.

Content development


Although this publication is a brochure – not a magazine – it will use many of the devices and techniques magazines use to engage the reader at an emotional level.

We will be able to use our defining statement to evaluate any features ideas. It’s important to be able to hold any ideas against the statement to see whether they support the publication’s aims and objectives.

Together, the COI and the RAF have agreed the following defining statement:

The Prestige brochure is an exciting new publication that aims to engage potential recruits by presenting the lifestyle of the RAF. The brochure will present job-related information subtly, keeping the main focus on the diverse opportunities open to serving personnel. The reader will be left with a real sense of what it’s like to live and work in today’s Royal Air Force.

Defining statement

RAF – Prestige brochure development 6

Feature ideas

The RAF and COI brainstormed feature ideas around the following themes:

• the kit and the technology;

• community networks;

• sports, adventure and hobbies;

• development opportunities, and;

• home and away.

During discussions, we identified the following strands that need to be included (in varying combinations) throughout the brochure:

• deployment;

• heritage;

• camaraderie;

• pay and benefits;

• gender;

• BME; and

• FAQs.


Feature ideas (continued)



Feature idea BME* Gender* Deployment Heritage Camaraderie Pay/benefits FAQs*

The parachute cycle • •Diary of a Red Arrows’ engineer • •A dog’s life (dog handler role from perspective of dog) • •What’s in a ration pack? •Medivac: the evacuation and the kit •Ejector seat

Helmet visor

The Pilot’s kit: what’s it all about? • •Mountain Rescue – what do they do?

Old fighter v new equivalent •C16: how much you can fit in the back


Around the Typhoon (beyond the pilot) • • •Road trip (following a Med Support Officer) • •Six degrees of separation • •Class of 2004 (Cranwell/Halton) • • • •My husband the Red Arrow •Nicknames/call signs • •Squadron anniversary (3 Squadron at Coningsby?) • •Happy families – two/three generations of the same families • • •World tour: 1966-2006 • • •Team players (Med Centre with civilians) • •The lingo • •At home/overseas – relationships and support networks • • • • •

The kit and the technology

Community networks

* Gender, BME and FAQs should be considered throughout




Sports team photo • • • • •Olympic stars • •Stewards at Wimbledon • •Football referees •RAF Falcons • •Amateur photography [possibly set a theme (maybe around the RAF brand values) and ask for photographic submissions]


Training (basic/officer) – what to expect • • • •Entry tests (Gunners – PGAC) • • •Next steps •Inside RAF Cosford (training base) engineer shed •Early responsibility (compared with civilians?) • • •Learning languages •Career after the RAF • • •A year in the life of a new recruit • • •

Sports, adventures and hobbies

Development opportunities





Catering in the field (MCSU) • •Around the world with the RAF (where you can go) • •Around the world with the RAF (where you come from) • •Snapshot of an RAF base • •Photographer in the line of fire •Chaplain on the front line • • •Crossing the desert – the Gunner’s story • • • •Medivac/IRT in Iraq • • • •Night life (on base and at weekends) • •Accommodation – personalising your space •Working with the Reserves • • •Falklands tour (anniversary) • • •Belize (it’s a jungle out there) • •Search and Rescue • •Humanitarian • •

Home and away


RAF – Prestige brochure development 1�

Initially, COI came up with a series of suggestions that took into account the following keywords from our earlier brainstorm around the look and feel of the publication:

We identified the need to come up with a fairly short title, which will have impact and be easy to remember. It’s also important from a design perspective that the title is not too long a word.

The following titles were amongst those initially proposed.

Title development


Title development (continued)

SoarPositive

• Aspiration

• Association with flying – the RAF’s unique selling point

• Dynamic

• Suggests (career) progression

• ‘Soar like a bird’

Negative

• Sounds like ‘sore’

• An acronym used by the US Army: Special Operations Aviation Regiment (Airborne)



RisePositive

• Aspiration

• Association with flying – the RAF’s unique selling point

• Comprises the RAF values: Respect, Integrity, Service, Excellence

• Association with ‘Rise above the rest’

• Suggests promotion through the ranks/career progression

• Conveys sense of opportunity and expansion

• ‘Rise to the challenge’

• ‘Rise and shine’

Negative

• ‘Rise to the bait’

• ‘Get (or take) a rise out of…’



EngagePositive

• An invitation to get involved or participate

• ‘Engage your mind’

• Suggests dialogue between the RAF and the recruit

• Relates to the military – engage the enemy, rules of engagement

• To employ or hire

• Relates to preparing a machine or engine for operation

Negative

• Possibly overused by other organisations (e.g. Jobcentre Plus’s stakeholder magazine)

• Not immediately obvious as RAF

• Toilets?!



BasePositive

• Suggests a starting point or foundation

• Relates to centre of military operations (air base)

• The main place where a person lives or works

• Conveys a sense of home/community

• The main element or ingredient to which other things are added

• ‘Touch base’ – to make or renew contact

• ‘Get to first base’ – to achieve the first step towards your objective

Negative

• Base level – lowest common denominator, lacking moral principles

• Base humour

• ‘Get to first base’ tends to have sexual connotations




Although some doubts were expressed about these suggestions, we believe that they need to be reviewed in light of our proposed cover concepts.

We have also researched additional titles and suggest that the following two options are considered.



RTMPositive

• Has air of intrigue: ‘what does that stand for?’

• Ready to move – military lingo, suggests being in the know and part of the forces community

• In full, inspires action and implies dynamism

• Action also relates to next career move

• Avoids fixed meanings associated with nouns/verbs/adjectives

Negative


• Alternative meanings may be coined!



�60°Positive

• Relates to number of degrees in a circle and so implies thinking/looking around a particular topic (eg career options)

• An aerobatic manoeuvre

• Dynamic

• Memorable

• Has air of intrigue

• Avoids fixed meanings of nouns/verbs/adjectives

Negative


• �60 has come to be associated with the Xbox and with virtual-reality games. This isn’t necessarily a negative for the target audience!

Design

RAF – Prestige brochure development �1

Headline typeface

As part of the design development, we have introduced a headline typeface to create a new identity for the Prestige brochure and to ensure differentiation and stand-out from other RAF publications.

Three typefaces have been chosen because they are distinctive, modern, dynamic, technical and easy to read. In addition, they complement Univers, the Royal Air Force typeface.

RAF – Prestige brochure development ��

Headline typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRST UVWXYZ1234567890

Aircraft

Digital Sans

Westway

Route one


Route 1 – Cover options

360°Giving you a new perspective

Issue 1Winter 2008

Meeting the people whose career paths cross continents

TAKING FLIGHT

WHAT’S IN A NAME?Nicknames, call-signsand what they mean

good SportsThe superstars of the RAF

FEEDING THE FORCECatering in the fi eld

www.raf.mod.ukascendAn exciting life and amazing opportunities with a career in the RAFIssue 1 Winter 2008


TAKING FLIGHT




ww

w.r

af.m

od.u

k

rtmAn exciting life and amazing opportunities with a career in the RAF

Issue 1 Winter 2008


TAKING FLIGHT




www.raf.mod.uk


Route 1 – Preferred cover

edgeYour insight into life in the RAF

Issue 1Winter 2008


TAKING FLIGHT




www.raf.mod.uk



Issue 1Winter 2008

WHAT’S IN A

NAME?

TAKINGFLIGHT

meeting thepeople whose

career paths cross continents

fEEdINgTHE forcECatering in the field

Your insight into life in the RAF

goodSportsSuperstars of the RAF

An exciting life and amazing opportunities with a career in the RAF

Issue 1Winter 2008

WHAT’S IN A

NAME?

TAKINGFLIGHT

meeting thepeople who’s






Giving you a new perspective

Issue 1Winter 2008

WHAT’S IN A

NAME?

TAKINGFLIGHT

meeting thepeople whose



www.raf.mod.uk



Route 1 – Spreads

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EDGE 2008 4

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3 EDGE 2008

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aid parcels dropped by the RAF in

2005/06

654SAR

rescues carried out since 2004

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Route 1 – Spreads

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EDGE 2008 28

BLADES OF GLORY

27 EDGE 2008

Search and Rescue (SAR) teams across the

country offer a vital lifeline to local people.

We caught up with the team at Lossiemouth

to find out more about their work.


Route 1 – Spreads

Job: Photographer

Base: RAF Leuchars

Joined: 2005

Team: RAF Mountain Bikes

Bike: Turner 5-point

Highlight: 1st in U21 mountain bike Europa Cup in 2006, UK Armed Forces champion 2006

Ambition: To represent the UK in next years World MTB Championships.

ALAN MILLAR

EDGE 2008 24

Job: Engineer Officer

Base: RAF Coltishall

Joined: 1995

Team: RAF 1st XI, Northampton 2nd XI

Position: Full-back

Highlight: Scoring the winning try in

the Inter-Services cup in 2006

Ambition: To play ruby union at

Twickenham and collect the cup.

23 EDGE 2008

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Job: Survival Equipment Fitter

Base: RAF Waddington

Joined: 2002

Team: RAF 1st XI, Warwickshire CCC Colts

Bowls: Right-arm medium

Highlight: Scoring 124 vsArmy 1st XI

Ambition: To represent Warwickshire in the county championship.

PAUL FLETCHER

Job: Dentist

Base: RAF Cranwell

Joined: 1999

Team: GB Karate Team

Weight: U64kg

Highlight: Representing GB in the European Campionship in 2006

Ambition: To represent Great Britain at the 2008 Olympics in Bejing.

SUSAN HUGHES

Job: Chef

Base: RAF Leuchars

Joined: 2004

Team: RAF Tennis

Highlight: Winning the inter-services cup in 2005

Ambition: To play at Wimbledon (not in the actual championship).

SCOTT CONNOR

There are about 140 sports and clubs available to join within the RAF. Here is a small selection of those available.

somEthInG for EvEryonE

For further information about these, or other sports and clubs go to www.raf.mod.uk/sports

athleticsbadmintonbasketball boxing canoeinganglingcricket cyclingequitation fencingfootball glidinggolfhang glidingparaglidinghockey judo

tennismartial arts microlight flyingmotor sports mountaineering netballorienteeringrowingrugby leaguerugby unionsailingwindsurfingshootingsport parachute squashsub-aquaswimming

water polodivingtable tennis triathlonvolleyball waveriders skiingsnowboardingbobsleigh, luge & skeleton bobsleighcresta archerymodel aircraftflying clubstenpin bowlingwater-skiingwalking

ROBERT LYONS


Route 1 – Spreads

EDGE 2008 28

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27 EDGE 2008

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Route two



Your insight into LiFein the rAF

Taking FlighTMeeting the people whose career paths cross continents

good sportsthe superstars of the Air Force

4

winch doctorson call with Lossiemouth search and rescue

14

cooking up a stormCatering in the field

23

what’s in a name?nicknames, call-signs, why they matter and what they mean

25

January 2008

raf.mod.uk/careers

your insight into LiFe in the raF

good sportsthe superstars of the air Force

4


14

cooking up a stormCatering in the field

23


25

January 2008

raf.mod.uk/careers


ready to move – an insight into LiFe in the air Force


4


14

cooking up a stormcatering in the field

23


25

January 2008

raf.mod.uk/careers




giving you a new perspective



4


14

cooking up a stormcatering in the field

23


25

January 2008

raf.mod.uk/careers


Route 2 – Spreads

� PRESTIGE BROCHURE �

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Route 2 – Spreads


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Route 2 – Spreads


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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.

The number of people rescued at sea in 200�

The number of people resaved from mountain areas in 200�

The number of incidents the RAF search and rescue teams responded to nationally

The number of RAF search and rescue detachments in the UK

The maximum altitude of a Seaking HAR3/3A

The standard SAR crew is made up of four members: two pilots, a radar operator who acts as the winch operator at the rescue scene and a winchman

The number of minutes a squadron maintains a readiness state during daylight hours

The distance in miles of coastline the SAR squadrons cover

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1953The Westland Whirlwind helicopter enters SAR service.

1955No. 22 Squadron reformed to take on the SAR role.

1962The Westland Wessex is first used by the RAF.

1964Squadron 202 reformed following the renumbering of No 228 Squadron Leconfield and takes over its SAR duties with Whirlwind helicopters.

197184 Squadron was reformed at RAF Akrotiri with Westland Whirlwind helicopters.

1978The Westland Sea King HAR.3 enters RAF service. The Westland Whirlwind is decommissioned.

198862 people rescued from the Piper Alpha oil rig in the North Sea. Largest SAR operation undertaken by RAF.

1996The Westland Sea King HAR. 3A enters service.

2000Mozambique flooding. Four Westland Pumas from 33Squadron flew a gruelling 350hours, airlifted 5�3 people to safety and distributed 425tonnes of vital supplies.

2003The Westland Wessex is retired from service

2004Boscastle floods in Cornwall. RAF Search and Rescue crews were first on the scene. The Sea King helicopters played a key role in rescueing everyone threatened by the rising water.

2005The Multi-Sensor System (MSS) is introduced. MSS is used to see a person from half a mile away, even when flying at 10,000 ft (30,000 m).

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Route 2 – Spreads

8 PRESTIGE BROCHURE �

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum Iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero. eros et accumsan et iusto odio dignissim qui blandit.

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Sea King HAR3/3AUsed in the Search and Rescue (SAR) role. The aircraft are operated from six locations around the UK, with each location supporting two aircraft.

Length 22.15 mSpan 18.9 mMax speed 125 ktsMax altitude 10,000 ftAircrew 4

Chinook HC2/2A/3Used primarily for trooping and for carrying internal and/or underslung loads. Secondary roles include search and rescue and casualty evacuation.


Merlin HC3It is an all weather, day and night, multi-role helicopter used in both tactical and strategic operational roles.


Puma HC1Used as battlefield helicopters and provide tactical troop and load movement by day or by night. Secondary role include casualty or medical evacuation support.


Squirrel HT1The Squirrel HT1 is used by the Defence Helicopter Flying School (DHFS) at RAF Shawbury, in Shropshire.


Griffin HT1Used as an advanced flying-training helicopter at the Defence Helicopter Flying School (DHFS) and the Search and Rescue Training Unit (SARTU) at RAF Valley, in Anglesey.

Length 17.11 mSpan 14.02 mMax speed 140ktsMax altitude 20,000 ftAircrew 4

Phil Owens, AFCO Cardiff You can’t apply specifically for SAR. If you’re successful in your application to be a pilot, you’ll be streamed for different aircraft following training. You can then request to work in SAR.

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We asked AFCOs to share some of the questions they’re most often asked about Search and Rescue


Route 2 – Spreads

10 PRESTIGE BROCHURE PRESTIGE BROCHURE 11

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ad minim veniam, quis nos trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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10 PRESTIGE BROCHURE PRESTIGE BROCHURE 11

SQUADRON LEADER PAUL GODFREY

Job role: PilotBase: RAF ConingsbyJoined the RAF: 1991

– RAF Valley, North Wales – Advanced Flying Training

– Germany – Harrier squadron

– RAF Cottesmore

– RAF Wittering

– Saudi Arabia

– Shaw Air Force Base, South Carolina – three-year exchange with US Air Force, 2000–2003

– Iraq

– RAF Coningsby

SENIOR AIRCRAFTWOMANJOANNA BRADY

Job role: ChefBase: Joined the RAF: 2001

– RAF Halton – basic training and specialist training

– Falklands – 2001, four-month deployment

– RAF Coningsby

– Austria – skiing (adventure training)

– Falklands – 2004, four-month deployment over Christmas

– Cyprus – scuba diving (adventure training)

MASTER AIRCREW CHRIS MASSINGHAM

Job role: Weapon systems operator (crewmanBase: RAF CranwellJoined the RAF: 1983

– RAF Valley, North Wales – Advanced Flying Training

– Falklands – 2004, four-month deployment over Christmas

– Osaka, Japan

– Turkey

– Bahrain

– Shaw Air Force Base, South Carolina – three-year exchange with US Air Force, 2000–2003

– Iraq

– RAF Cranwell

‘ I was the only Brit there and it was a really challenging and exciting time. The exchange gave me useful experience of operating with a radar so I was able to get into the Typhoon programme when I returned to the UK.’

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Editorial development


Page plan

1 3 5 7

9 11 13 15

17 19 21 23

25 27 29 31

33 35 IBC

IFC 2 4 6

8 10 12 14

16 18 20 22

24 26 28 30

32 34 36

cover

Back cover

Around the world with the RAF

Ceremonial duties Belize

Belize Sports team Sports teamNick names and

call signsCatering in

the field

Search and rescue

Medical and fitness

Reunion: class of 2004Search and

rescueReunion:

class of 2004

Parachute cycle

Happy familiesHappy families

Dog handlers

Next stepsContact detailsWhat’s in a ration packAccommodation

Parachute cycle

Search and rescue


Content planning

Page Feature idea Editorial considerations/requirements Photography considerations Theme Strands* Notes/actions

IFC–1 Introduction/Contents This spread will use short stories to provide a gentle introduction to the publication.

We have identified two possible approaches: (a) short ‘snapshots’ of features contained in the brochure;(b) short ‘news’ items (that won’t date too quickly) and are updated before each quarterly reprint. This will help keep the ‘magazine’ feel fresh and flexible, and will allow tie-in with other communications activities.

(a) alternative photos that support the articles and features (don’t repeat images and don’t illustrate everything)(b) photos that illustrate on-going news items, events, airshows, sponsorship, marketing activity, unusual stories e.g rowing across the Atlantic (In the Loop?).

COI and RAF to discuss approach

2–3 Around the world with the RAFA focus on the overseas experiences of three or four serving personnel.

Telephone interviews with three or four people who’ve experienced tours/posts, exchanges, work-related training and adventurous training overseas. The aim is to get a large geographical spread in order to show the breadth of opportunities on offer.

Photography sourced directly from profiles to add realism. General imagery of locations worldwide to add interest (eg deserts, jungles, snow and ice) made available by RAF.

Home and away DeploymentPay/benefits

RAF to nominate appropriate individuals

4–5 Ceremonial dutiesA behind the scenes insight into the build up to a major drill.

Interviews with key people involved in the ceremony, and an overview of the build up.

Photoshoot (perhaps with the Queen’s Colour Squadron) in the build up to an important drill. Supplied photography of ceremonies can be used in addition.

Home and away CamaraderieHeritage

RAF to provide list of upcoming ceremonies and identify those which COI could attend

6–8 BelizeAn insight into Regiment training

Interview with a commanding officer. Existing and sourced imagery from RAF libraries.

Home and away CamaraderieDeployment (FAQs)

RAF to nominate appropriate contact

9 Catering in the fieldThis article will focus on the food produced in the field.

It will involve an interview with a chef, quotes from some happy eaters and the recipe.

Different types of field catering? How to set up a field catering facility. Time lapse in stages.

Home and away Deployment COI and RAF to discuss

10–13 Sports teamA ‘team’ made up of people who take part in different sports.

Mini-biographies will focus on their sporting achievements and will also touch on their roles/experiences of working in the RAF. Interviews can take place alongside photography.

List of sports achievers in the RAF supplied by x. Mix of m/f, ethnicity, rank, location(?) and types of sport/club. Photoshoot – two days in studio as group and individuals (incl sports equipment).

Sports, adventure and hobbies

BMEGenderCamaraderiePay/benefits(FAQs)

COI to follow up with the RAF Sports Board

14–15 Nicknames and call-signs A selection of the nicknames and call-signs used in the RAF.

Some of these will be historical. The aim of the article is to show the RAF as a community, with a particular culture based on camaraderie.

Photos to relate to particular call sign. Typography or illustration? Possible use of historical photos to illustrate where call signs originated.

Community networks Heritage RAF and COI to research

16–20 Search and RescueFocussing on the experience of personnel working in an SAR squadron, this article will also look at the networks the RAF makes with the emergency services and other organisations.

An editor will need to spend three days with an SAR squadron, talking to the team about their work. We will also need to do follow-up interviews (possibly by telephone) with contacts in the RNLI, coastguard, police, or other relevant organisations.

Approximately three days with RAF SAR squadron. If possible get permission to photograph actual rescue. Involve RNLI, coastguard, poice, hospital etc.Plenty of library photos to choose from. Use mountain rescue images as well. Famous incidents eg Boscastle floodsSAR historical photos and technical illustrations.

Home and away HeritageCamaraderie

RAF to nominate appropriate team



Content planning

Page Feature idea Editorial considerations/requirements Photography considerations Theme Strands* Notes/actions

21–23 Reunion: class of 2004A series of interviews will trace the lives of [six] people who attended IOT in 2004.

These interviews could take the form of a ‘round-table’ conversation, highlighting the network/community aspect of training.

Classroom photo – bring together individuals to Cranwell or Halton. Personal photos to support feature where suitable to illustrate their experiences. Photoshoots at current bases in current roles.

Community networks CamaraderieDeploymentFAQs

RAF to research

24 Fighting fitMedical and fitness

Captions to sit alongside the steps of a typical fitness routine. Column should also give details of annual medicals and the benefits of this to personnel.

Lots of existing fitness photography. Home and away Pay/benefits RAF to nominate Physical Education Officer

25–27 Parachute cycleThe cycle of a parachute, from testing and fitting to opening

Labels and captions to sit alongside photography. Based on interviews at parachute training course.

One or two days’ photography alongside parachute training course. Arrange a series of shots to illustrate the parachute cycle – packing, testing, checking, fitting, deploying, landing, collecting etc.


Deployment Heritage

RAF to nominate parachute training course

28–30 Happy families Focussing on different generations who’ve joined the RAF

Depending on suitable candidates for interview, this feature could focus on a few of the following: (a) serving personnel and their ex-RAF father/mother(b) serving personnel and their ex-RAF father/mother and ex-RAF grandparent(s)(c) serving personnel and their ex-RAF relations(d) serving personnel who are related to each other(e) a combination of the above.

Photography depends on selected ap-proach.

Community networks HeritageCamaraderieDeploymentFAQs

RAF to research and nominate appropriate people

31 Dog handling A dog’s-eye view of the RAF!

An editor will need to spend a couple of days with a dog handling team, finding out about its work and its significance to the RAF.

1 day with dog handling team, exersice and actual job specific – police, guard-ing base etc 1 dog show demonstration photoshoot.


Heritage RAF to nominate appropriate team

32–33 AccommodationAn overview of the different types of accommodation available to personnel.

Ideally, face-to-face interviews alongside photography. Telephone interviews with selected personnel could also work, but do not offer the same opportunity to build rapport and maximise story potential.

Photoshoots of accomodation types within the RAF from barracks to family houses.

Home and away/Community networks

Pay/benefitsCamaraderie

RAF to select accommodation

34–35 What’s in a ration pack?A ‘diagram’ of a ration pack

Captions to go with photography. Based on telephone interviews.

One day photography – ovierview and then exploded view of items within a pack.

Our kit and the technology

DeploymentHeritageFAQs

RAF to arrange photoshoot

36 Next stepsA timeline of the recruitment/joining process

Captions for timeline. Possibly include interviews/quotes.

Possible photography to go along with interviews.

Development opportunities

Pay and benefits COI to plan article

IBC Contact details etc



Next steps

1. RAF to feedback on design concepts and title by Friday 6 July

�. COI to refine and develop chosen design concept and

review title (if necessary)

�. RAF to feedback on content plan (including editorial

and photography requirements) by Friday 1� July

4. COI to develop alternative features (if required) or

amend existing ideas by Wednesday 18 July

RAF Prestige Presentation

News & Politics

Transcript of RAF Prestige Presentation