COMMUNITY MARKETING

THE BRAND HAS AGAIN A RELEVANT DISCOURSE

WHAT IS BRAND

RELEVANCE?

THE DEGREE OF IDENTIFICATION OF A CONSUMER WITH THE

BRAND MESSAGE

BEFORE YESTERDAY A STRONG INSIGHT WAS ENOUGH

YESTERDAY

A STRONG EXECUTION OF A STRONG INSIGHT WAS ENOUGH

TODAY I WANT THE BRAND TO DO

SOMETHING FOR ME

COMMUNITY MARKETING

THE STRATEGY THAT ALLOWS THE BRAND TO STEP OUT OF THE AD WORLD

THE NEW RELEVANCE

HACKING COMMUNITIES VALUES FOR A GREATER GOOD

RESULTS?

BRAND ENTERS REAL LIFE

TRUE STORIES

CONTENT

EXAMPLES

OAMENII MEI

THE RIDE

Thank you!