RADIOSHACK CORPORATIONELECTRONIC STORE LAUNCH-

HISTORY AND INFORMATION:•RadioShack Corporation (formerly Tandy Corporation) (NYSE: RSH) is an American franchise of electronics retail stores in the United States, as well as parts of Europe, South America and Africa. As of 2008, RadioShack reported net sales and operating revenues of $4.81 billion. The headquarters of RadioShack is located in Downtown Fort Worth, Texas. RadioShack is also a sponsor for the Samsung/RadioShack 500 NASCAR Sprint Cup Series race at Texas Motor Speedway. On July 21, 2009, RadioShack announced a partnership with T-Mobile USA, and started offering the service in August 2009.

•RadioShack's current proprietary brands include RadioShack branded products (parts, adapters, telephones and other legacy/classic products), AntennaCraft (outdoor antennas and amplifiers), Auvio (audio/video cables, LCD TV's, headphones, premium surge protectors and speakers), Enercell (batteries and power), Gigaware (computer, GPS and iPod accessories, mp3 players and accessories, as well as digital cameras, digital camera accessories and digital picture frames) and PointMobl (Wireless Phone Accessories).

•The company was started as Radio Shack in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the then-nascent field of amateur, or ham, radio.

SEGMENTATION•DEMOGRAPHIC- Gender, Age , Sex•PSYCHOGRAPHIC- Likes, Attitude, Values

FAMILY:

Family can be classified in one group.Men, Women, Children

Men:Demographic:Age: 25 to 60 and more.-High standard of Living, High Disposable Income, High Income-Medium Standard of Living, Compitively less disposable income-Low Standard of Living, Too low Disposable Income.

Psychographic:-Willing to Spend on luxuries, High quality and High Value. And Capable to spend.-Willing to spend but Not Capable.-Not willing to Spend On luxurious Items,High quality and High Value but capable.-Unaware of New innovations and new technologies. But Have Capacity to pay for it.

Women:Demographic:Age:23 to 60 and More.-High standard of Living, High Disposable Income, High Income-Medium Standard of Living, Compitively less disposable income-Low Standard of Living, Too low Disposable Income.-No Income. Dependant on Husband but willing to spend the money.

Psychographic:-Willing to Spend on luxuries, High quality and High Value. And Capable to spend.-Willing to spend but Not Capable.-Not willing to Spend On luxurious Items,High quality and High Value but capable.-Unaware of New innovations and new technologies. But Have Capacity to pay for it.

Children:Demographic:Age: <5 to 15-Male and Female-Dependant on father/mother for income.

Psychographic:-More interest in new technology specially Games and Gadgets.-Willing to get Entertainment Gadgets like TV, Music System, Dish TV.-More demand for educational systems. Computers, Laptops, I pads, Internet-Rising popularity and willingness to get Cell phones.

YOUTH:Youth:Demographic:Gender: Male/FemaleAge: 16 to 24College student/ Earning

Psychographic:-More or less disposable income.-No Income but money support from family.-Ineterest in New Technologies, Mobiles, Ipods, Ipads, Cameras,-Laptops and computers, calculators for education and studies.-GPS, and other advanced technologies for cars.- Watches of new style.-Video Games high definition.

Entrepreauer:Demographic:

Gender: Male/ FemaleAge: >23Having Income to spend for company.

Psychographic:

-Willing to spend money for technology required for his company.-Having capacity to pay for each and every required product for his company.-New technology for good output.-Laptops, Computers, Batteries, Power, Air conditioners and other required appliances.

Professionals:Demographic:Gender: Male/ FemaleAge: >23Having Income to spend for company.

Psychographic:

-Willing to spend money for technology required for him.-Having capacity to pay for each and every required product for him.-New technology for good output.-Laptops, Computers, Batteries, Power, Air conditioners and other required appliances

UNIQUE SELLING PROPOSITION

1.The Touch Sensitive Screens:In each section. Where u can choose particular specifications and requirements. and budget range.And after submitting that u will get Several products matching your requirements. You can compare them and select your product.

After selecting it will show the Rack number And place of the product kept in the section.You can go and pick up the desired product.

Specially for People who dont have enough time and get confused in selection.

Post Dated Payment Option:In the screen you can get a post dated payment option.You will be given next 5 days for payment.You can select any date in those 5 days for payment.You will get a receipt from the machine printed Date, And Price of the product and other details.The receipt will be stamped at the counter and your credit or debit card will be swapped but your account

will be debited on the date you choose.And if u don’t pay on that day you will be charged extra.

For people who wish to pay later but need the product urgently.

2.Students Services:Discounts in Laptops, Net services, and computers for students only.

3.Free Annual Maintainance Contract for 1 Year for ORganisations and companies.who buy Products in Bulk.

4.The Radioshack Merchandise.Discounts and complementary items attract more customers.on purchase of more than 5,000 You can get sports merchandise from Radioshack(Only RadioShack Products).Specially for young customers.

5.Free Services: Sim card Facilities. Free Gaming. Phone Unlocking Services.Free Installation services.

TAGLINE:

“TUNE IN TO THE BEST”

LOCATION AND ENTRANCE:

LOCATION: Lokhandwala Complex, Andheri (30,000 Square Feet)

LAYOUT OF THE STORE:

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