Radio’s Anarcheology

7/28/2019 Radios Anarcheology

1/13

Radios Anarcheology

Thirteenth Annual Convention of

the Media Ecology Association2012


2/13

Radios Anarcheology

Media archeology, it was thought by

Siegfried Zienlinski, polish thinker who was

rooted in Germany.

Scans the text, visual and hearing media files,

emphasizing discursive manifestations and

culture.

Sometimes Zienlinski calls it anarcheology

trying to show how chaotic it is.


3/13

Radios Anarcheology

This article wants:

show how Media archeology works;

present a border between this theory and Media

ecology;

use as an object the media radio;

propose reflections about the past of radio and

the rescue of some practices, in this media, in anew way.


4/13

Radios Anarcheology

Media archeology says:

Things are in the environment, we just need toobserver;

The old ideas are improved, refined with thenewest knowledge;

The past can present some possibilities to beredesigned.

Zielinsky says: DONT LOOK AFTER THE OLD IN THE NEW. FIND THE

NEW IN THE PAST.


5/13

Radios Anarcheology

Media ecology

Points out how media products may affect the

perception and comprehension of the society;

Focus on media as environments or as contexts

and the interrelations of communication media in

a given context;

Context alters the whole configuration of mediaand their interactions, and creates a new

environment.


6/13

Radios Anarcheology

Media ecology = archeology Points out how media products may affect the perception

and comprehension of the society.

Things are in the environment, we just need to observer.

Focuses on media as environment or as contexts and theinterrelations of communication media in a given context.

The old ideas are improved, refined with the newestknowledge.

Context alters the whole configuration of media and theirinteractions, and creates a new environment.

The past can present some possibilities to be redesigned.


7/13

Radios Anarcheology

How this article shows the radio archeology?

Steep in the Germany Radio to show the technical

ofhrspeilas a past format that emerge from

social movements in the 1920s.

This is the history of the connection of many

factors:

Technical (microphones, amplifiers etc.) Social (reorganization)

Politic (manifestation of a people, country)


8/13

Radios Anarcheology


Steep as well in the Brazilian radio history to show

how entertainment built the radio era in the

1930s.

In the 1920s, the radio worked as an educative

tool, but it was insipient.

The stations financing were made by partners of asociety. The station are called Society Radios.

The first man to organize it was Roquete Pinto.


9/13

Radios Anarcheology


But the realhistory of radio in Brazil is the result

of a populist president who:

Saw in radio a political tool;

Built a radio network giving concessions to many

businessmen;

Regularized the publicity.


10/13

Radios Anarcheology


The Brazilian realhistory of radio will follow the

north american model:

Commercial

Culture products

The difference was the emphasis to create acharacters, communication personages.


11/13

Radios Anarcheology

We have:

Germany: technical and social radio

Brazil: a commercial and entertainment radio

Under the archeology and ecology, we propose a

new look to this scenary.


12/13

Radios Anarcheology

Join:

German ancient technical and social radio;

Brazilian commercial and entertainment

experience to produce new formats for the dial

today. Why?

We are living in the mobile era when we can carry

sonorous devices in our body and the time wespend crossing the city asks for a kind of

entertainment of bond with the others.


13/13

Radios Anarcheology

The goal:

Connecting technical, text, voice and sound effect

resources we can provide to the sonorous media a

new environment: With the past

With nowadays scenary and tools

New sound crosswords

Radio’s Anarcheology

Documents

Transcript of Radio’s Anarcheology