Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand...

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Transcript of Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand...

Page 1: Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers.
Page 2: Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers.

Radio Will Get You Known

Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year.

We reach more consumers than the average network affiliate and several times more than local papers and local cable.

Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency.

Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field.

CONSISTENCY

REACH

FREQUENCY

CREATIVE

Page 3: Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers.

Coverage map

Our community of stations reach 474,500 listeners each week.** Source Nielsen Spring 2014 Total Service Area

Wally Waller 501.231.8132

Page 4: Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers.

Station ProfilesKLAL – Little Rock’s Hit Music ChannelFeatures today’s smash hits and the hottest hits of the 90’sTalented on-air staff featuring Heather and Poolboy in the mornings, Johnny Jackson in mid-days, Kevin Miller in the afternoons, and Adam Bomb Live at night.Women 18-44 Top 40; 120,200 weekly listeners 12+

KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artistsBroadway Joe’s Morning Show featuring the Legendary Broadway Joe and Evangeline Parker, Stack 3 on Mid days, and Tre Day taking you to the house in afternoon drive.Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+

KARN - Arkansas’ NEWS/TALK/SPORTS StationKevin Miller in the AM Drive with news/weather/sports info to start your dayHome of Rush LimbaughDoc Washburn taking you home every afternoon (beginning July7th)Adults 25-65 Very Upscale; average 47,000 weekly listeners 18+

KURB – Today’s Hits and Yesterdays Favorites!Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days, Becky Rogers in the afternoon, and John Tesh—Intelligence for Life at nightWomen 25-54 Upscale; 72,700 weekly listeners 12+

KOKY - Little Rock’s Heritage Station featuring the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive.Today’s Urban contemporary station for adults“All Your Favorite Songs from the 70’s, 80’s, and Today”25-54 Adults

KPZK – Arkansas’ Inspirational stationFor people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting musicA blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many othersUrban 18-49

Arkansas’ Only ALL Sports ALL the Time StationThe Best National Sports Talk hosts like Jim Rome & Dan Patrick Home of Travelers Baseball and UALR Women’s Basketball Men 25+

Wally Waller 501.231.8132

Page 5: Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers.

To Turn On Your Marketing Power:

Business Office:Cumulus Media700 Wellington Hills RoadLittle Rock, AR 72211

Wally WallerCertified Branding Consultant

[email protected]

501-231-8132 Phone

501-401-0349 Fax

Page 6: Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers.

MON TUE WED THU FRI SAT SUN Total MON TUE WED THU FRI SAT SUN Total

Jan Digtal July Digtal

1 12/29 0 0 27 6/29 0 0

2 1/5 0 0 28 7/6 0 0

3 1/12 0 0 29 7/13 0 0

4 1/19 0 0 30 7/20 0 0

Feb Digtal Aug Digtal

5 1/26 0 0 31 7/27 0 0

6 2/2 0 0 32 8/3 0 0

7 2/9 0 0 33 8/10 0 0

8 2/16 0 0 34 8/17 0 0

Mar Digtal 35 8/24 0 0

9 2/23 0 0 Sept Digtal

10 3/2 0 0 36 8/31 0 0

11 3/9 0 0 37 9/7 0 0

12 3/16 0 0 38 9/14 0 0

13 3/23 0 0 39 9/21 0 0

April Digtal Oct Digtal

14 3/30 0 0 40 9/28 0 0

15 4/6 0 0 41 10/5 0 0

16 4/13 0 0 42 10/12 0 0

17 4/20 0 0 43 10/19 0 0

May Digtal Nov Digtal

18 4/27 0 0 44 10/26 0 0

19 5/4 0 0 45 11/2 0 0

20 5/11 0 0 46 11/9 0 0

21 5/18 0 0 47 11/16 0 0

22 5/25 0 0 48 11/23 0 0

Jun Digtal Dec Digtal

23 6/1 0 0 49 11/30 0 0

24 6/8 0 0 50 12/7 0 0

25 6/15 0 0 51 12/14 0 0

26 6/22 0 0 52 12/21 0 0

41 Total 0 0

Your 2015 Planning Calendar

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